{
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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      "between": {
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        "to": "2024-01-01T22:42:39.000Z"
      },
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      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20230705130032/https://www.fixie.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
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        "to": "2024-01-01T22:42:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101224239/https://www.fixie.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The fastest way to build conversational AI agents” to “We're building AIs that can communicate as naturally as humans”. A classifier read this as a change in its core product.",
      "between": {
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        "to": "2024-08-27T02:51:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20240827025141/https://fixie.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-c32b86755e298faaee188f051f9ce63dc8b12b09291b81b6a75ca300f1b65eee:5ac1b9f9800b06c03f8b18d2bf66f33e6d152f43e844022e194c0d0f5e0e822d:headline:a4f07dc06730d7bb",
      "before_evidence": "https://web.archive.org/web/20250904201916/https://fixie.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We're building AIs that can communicate as naturally as humans” to “Developer-friendly APIs. Agentic-ready primitives. Human-like conversations. Join thousands of teams building natural, conversational voi…”.",
      "between": {
        "from": "2025-09-04T20:19:16.000Z",
        "to": "2026-11-05T14:20:48.894Z"
      },
      "evidence": "https://www.ultravox.ai/?fromFixie=true",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
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    {
      "n": 5,
      "id": "page-c32b86755e298faaee188f051f9ce63dc8b12b09291b81b6a75ca300f1b65eee:5ac1b9f9800b06c03f8b18d2bf66f33e6d152f43e844022e194c0d0f5e0e822d:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250904201916/https://fixie.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2026-11-05T14:20:48.894Z"
      },
      "evidence": "https://www.ultravox.ai/?fromFixie=true",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fixie (Fixie.ai)” company record, https://startuphistory.org/c/fixie.ai"
}