{
  "company": {
    "name": "Fitnescity",
    "website": "https://fitnescity.com/",
    "record": "https://startuphistory.org/c/fitnescity.com"
  },
  "status": null,
  "history_since": "2015-01-20T21:56:35.000Z",
  "baseline": {
    "snapshot_id": "d9706d8c30967437bc1d00b750bd6662ea42d5917d33ec99d44abec7f4c30af1",
    "observed_at": "2015-01-20T21:56:35.000Z",
    "headline": null,
    "description": "It's a lifestyle It's fitness It's private Sign up",
    "evidence": "https://web.archive.org/web/20150120215635/http://www.fitnescity.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$499 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-10-12T20:06:51.000Z",
      "variants": [
        {
          "headline": "Personalized Wellness. Precision Wellness",
          "subhead": "Advancing Wellness Through Personalization",
          "observed_at": "2016-10-12T20:06:51.000Z",
          "evidence": "https://web.archive.org/web/20161012200651/http://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Personalized Wellness. Precision Wellness",
      "subhead": "Advancing Wellness Through Personalization",
      "from": "2016-10-12T20:06:51.000Z",
      "to": "2016-10-12T20:06:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161012200651/http://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-12T20:06:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-04-23T03:21:18.000Z",
      "variants": [
        {
          "headline": "Body Composition and Metabolic Testing. Personal Training in NYC",
          "subhead": "Body Fat Testing. Metabolic Testing. Personal Training in NYC. BOD POD. DEXA. RMR. VO2 Max. 3D Scanning. The gold standard for body composition and metabolic testing.",
          "observed_at": "2018-04-23T03:21:18.000Z",
          "evidence": "https://web.archive.org/web/20180423032118/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Body Composition and Metabolic Testing. Personal Training in NYC",
      "subhead": "Body Fat Testing. Metabolic Testing. Personal Training in NYC. BOD POD. DEXA. RMR. VO2 Max. 3D Scanning. The gold standard for body composition and metabolic testing.",
      "from": "2018-04-23T03:21:18.000Z",
      "to": "2018-04-23T03:21:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180423032118/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-04-23T03:21:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-10T18:55:43.000Z",
      "variants": [
        {
          "headline": "Fitness Testing. Personalized Training and Nutrition",
          "subhead": "Data-driven Fitness and Diet Plans. Online Training and Nutrition Program. Body Fat Testing. Metabolic Testing. Online Personal Training. Online Nutrition Coaching. BOD POD. DEXA. RMR. VO2 Max. 3D Sca",
          "observed_at": "2019-01-10T18:55:43.000Z",
          "evidence": "https://web.archive.org/web/20190110185543/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fitness Testing. Personalized Training and Nutrition",
      "subhead": "Data-driven Fitness and Diet Plans. Online Training and Nutrition Program. Body Fat Testing. Metabolic Testing. Online Personal Training. Online Nutrition Coaching. BOD POD. DEXA. RMR. VO2 Max. 3D Sca",
      "from": "2019-01-10T18:55:43.000Z",
      "to": "2019-01-10T18:55:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190110185543/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-10T18:55:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-18T11:04:53.000Z",
      "variants": [
        {
          "headline": "Fitness Lab Testing. Blood Testing. Body Fat Testing (DEXA scan). Metabolic Testing",
          "subhead": "Fitness Lab Testing. Body Fat Testing (DEXA). Blood Testing. Metabolic Testing for Weight Loss. Hormones. Vitamins. Personalized diet and exercise insights. Cholesterol. Glucose. A1c. Nutrition Testin",
          "observed_at": "2020-09-22T02:52:33.000Z",
          "evidence": "https://web.archive.org/web/20200922025233/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fitness Lab Testing. Body Fat (DEXA). Metabolism. Blood Work",
          "subhead": "| DEXA DXA body composition scan, BOD POD, RMR, VO2 max",
          "observed_at": "2021-08-19T02:17:46.000Z",
          "evidence": "https://web.archive.org/web/20210819021746/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Measure your body fat, muscle and bone density (DEXA). Metabolism. Blood Work",
          "subhead": "| DEXA DXA body composition and bone density scan, BOD POD, RMR, VO2 max",
          "observed_at": "2023-01-07T13:08:21.000Z",
          "evidence": "https://web.archive.org/web/20230107130821/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Measure your body fat, muscle and bone density (DEXA). Metabolism. Blood Work",
          "subhead": "| DEXA DXA body composition and bone density scan, BOD POD, RMR, VO2 max",
          "observed_at": "2024-01-18T11:04:53.000Z",
          "evidence": "https://web.archive.org/web/20240118110453/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Measure your body fat, muscle and bone density (DEXA). Metabolism. Blood Work",
      "subhead": "| DEXA DXA body composition and bone density scan, BOD POD, RMR, VO2 max",
      "from": "2020-09-22T02:52:33.000Z",
      "to": "2024-01-18T11:04:53.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240118110453/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-09-22T02:52:33.000Z",
          "to": "2024-01-18T11:04:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T01:48:11.000Z",
      "variants": [
        {
          "headline": "DEXA Scan Near Me. As Seen on Netflix.",
          "subhead": "DEXA Scan Near Me. VO2 Max Near Me. RMR Test Near Me.",
          "observed_at": "2025-07-10T01:48:11.000Z",
          "evidence": "https://web.archive.org/web/20250710014811/https://www.fitnescity.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "DEXA Scan Near Me. As Seen on Netflix.",
      "subhead": "DEXA Scan Near Me. VO2 Max Near Me. RMR Test Near Me.",
      "from": "2025-07-10T01:48:11.000Z",
      "to": "2025-07-10T01:48:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710014811/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T01:48:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Fitnescity Health - The national leader in DEXA, VO2 Max and RMR. 1,000 locations nationwide.",
          "subhead": "America’s leader in DEXA, VO2 Max, and RMR testing. 1,000 locations, transparent pricing, timely appointments, and physician follow-up included.",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://fitnescity.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Fitnescity Health - The national leader in DEXA, VO2 Max and RMR. 1,000 locations nationwide.",
      "subhead": "America’s leader in DEXA, VO2 Max, and RMR testing. 1,000 locations, transparent pricing, timely appointments, and physician follow-up included.",
      "from": "2026-11-06T17:00:12.815Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 1,
      "evidence": "https://fitnescity.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:00:12.815Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-05549c1f1626c74417ade21e190371a71a461df4a565ac94e08133617673acaf:c28f2a21996b19adeaff78b0d8ecf09d5353cd51c52152e0b6d79a54941cdb7e:repositioning",
      "before_evidence": "https://web.archive.org/web/20161012200651/http://www.fitnescity.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Personalized Wellness. Precision Wellness” to “Body Composition and Metabolic Testing. Personal Training in NYC”.",
      "between": {
        "from": "2016-10-12T20:06:51.000Z",
        "to": "2018-04-23T03:21:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20180423032118/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-c28f2a21996b19adeaff78b0d8ecf09d5353cd51c52152e0b6d79a54941cdb7e:94a90ddc3b1cb9b753147fce5e07a21c19f22741576a7bdaebd2371b2d1ced6c:headline:e41174cbf85a35a9",
      "before_evidence": "https://web.archive.org/web/20180423032118/https://www.fitnescity.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Body Composition and Metabolic Testing. Personal Training in NYC” to “Fitness Testing. Personalized Training and Nutrition”.",
      "between": {
        "from": "2018-04-23T03:21:18.000Z",
        "to": "2019-01-10T18:55:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20190110185543/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-94a90ddc3b1cb9b753147fce5e07a21c19f22741576a7bdaebd2371b2d1ced6c:7ef36a538703ca10e806949fb29f0f7d188cd4d11c8266a57952f8e2ad87db3f:headline:9813bb5aaae17d10",
      "before_evidence": "https://web.archive.org/web/20190110185543/https://www.fitnescity.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fitness Testing. Personalized Training and Nutrition” to “Fitness Lab Testing. Blood Testing. Body Fat Testing (DEXA scan). Metabolic Testing”.",
      "between": {
        "from": "2019-01-10T18:55:43.000Z",
        "to": "2020-09-22T02:52:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20200922025233/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3fbb3559e7f512ecf8868e2fe8a87899626982e4a8737a2cc66e6598d2547262:1270611d6d5a732c6851bac52dd004fd74f71be72f35459516013381bc29a56b:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230107130821/https://www.fitnescity.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-01-07T13:08:21.000Z",
        "to": "2024-01-18T11:04:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240118110453/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 5,
      "id": "page-1270611d6d5a732c6851bac52dd004fd74f71be72f35459516013381bc29a56b:77f34a2fc7f42815a647c0478b4bdd43b5e4c36d1bafd33343b8f4a147d48eef:headline:2b3ea1ae05dc4588",
      "before_evidence": "https://web.archive.org/web/20240118110453/https://www.fitnescity.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Measure your body fat, muscle and bone density (DEXA). Metabolism. Blood Work” to “DEXA Scan Near Me. As Seen on Netflix.”.",
      "between": {
        "from": "2024-01-18T11:04:53.000Z",
        "to": "2025-07-10T01:48:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710014811/https://www.fitnescity.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-77f34a2fc7f42815a647c0478b4bdd43b5e4c36d1bafd33343b8f4a147d48eef:d067dda1c49ee4b45f4de9011a414d7a399ea98b6c68209dc163267eb0b74b68:headline:0830059c06b186aa",
      "before_evidence": "https://web.archive.org/web/20250710014811/https://www.fitnescity.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DEXA Scan Near Me. As Seen on Netflix.” to “Fitnescity Health - The national leader in DEXA, VO2 Max and RMR. 1,000 locations nationwide.”.",
      "between": {
        "from": "2025-07-10T01:48:11.000Z",
        "to": "2026-11-06T17:00:12.815Z"
      },
      "evidence": "https://fitnescity.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fitnescity” company record, https://startuphistory.org/c/fitnescity.com"
}