{
  "company": {
    "name": "FitBark",
    "website": "https://fitbark.com/",
    "record": "https://startuphistory.org/c/fitbark.com"
  },
  "status": null,
  "history_since": "2013-03-17T13:05:57.000Z",
  "baseline": {
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    "observed_at": "2013-03-17T13:05:57.000Z",
    "headline": null,
    "description": "Wearable computing for dogs.",
    "evidence": "https://web.archive.org/web/20130317130557/http://fitbark.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-01-02T19:36:15.000Z",
      "variants": [
        {
          "headline": "HEALTHY TOGETHER",
          "subhead": null,
          "observed_at": "2016-01-02T19:36:15.000Z",
          "evidence": "https://web.archive.org/web/20160102193615/http://www.fitbark.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HEALTHY TOGETHER",
      "subhead": null,
      "from": "2016-01-02T19:36:15.000Z",
      "to": "2016-01-02T19:36:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160102193615/http://www.fitbark.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-02T19:36:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-04T13:09:00.000Z",
      "variants": [
        {
          "headline": "Dog Activity & Sleep Monitor",
          "subhead": "FitBark monitors your dog’s everyday activity & sleep and turns it into actionable behavioral and medical insights. Fitness at both ends of the leash!",
          "observed_at": "2017-07-02T09:50:30.000Z",
          "evidence": "https://web.archive.org/web/20170702095030/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FitBark Dog Activity Monitor | Healthy Together",
          "subhead": "FitBark monitors your dog’s everyday activity & sleep and turns it into actionable behavioral and medical insights. Fitness at both ends of the leash!",
          "observed_at": "2019-01-04T13:09:00.000Z",
          "evidence": "https://web.archive.org/web/20190104130900/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FitBark Dog Activity Monitor | Healthy Together",
      "subhead": "FitBark monitors your dog’s everyday activity & sleep and turns it into actionable behavioral and medical insights. Fitness at both ends of the leash!",
      "from": "2017-07-02T09:50:30.000Z",
      "to": "2019-01-04T13:09:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190104130900/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-02T09:50:30.000Z",
          "to": "2019-01-04T13:09:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-18T00:25:56.000Z",
      "variants": [
        {
          "headline": "Dog GPS & health trackers",
          "subhead": "FitBark monitors your dog’s everyday location, activity & sleep and turns it into actionable behavioral and medical insights. Fitness at both ends of the leash!",
          "observed_at": "2020-07-01T02:46:28.000Z",
          "evidence": "https://web.archive.org/web/20200701024628/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dog GPS & health tracking",
          "subhead": "FitBark monitors your dog’s everyday location, activity & sleep and turns it into actionable behavioral and medical insights. Fitness at both ends of the leash!",
          "observed_at": "2022-01-18T00:25:56.000Z",
          "evidence": "https://web.archive.org/web/20220118002556/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Dog GPS & health tracking",
      "subhead": "FitBark monitors your dog’s everyday location, activity & sleep and turns it into actionable behavioral and medical insights. Fitness at both ends of the leash!",
      "from": "2020-07-01T02:46:28.000Z",
      "to": "2022-01-18T00:25:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220118002556/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-01T02:46:28.000Z",
          "to": "2022-01-18T00:25:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-11T04:51:34.000Z",
      "variants": [
        {
          "headline": "FitBark GPS Pet Tracker & Activity Monitor | Smart Collar for Dogs & Cats",
          "subhead": "FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!",
          "observed_at": "2023-07-05T01:16:49.000Z",
          "evidence": "https://web.archive.org/web/20230705011649/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FitBark GPS Pet Tracker & Activity Monitor | Smart Collar for Dogs & Cats",
          "subhead": "FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!",
          "observed_at": "2025-01-09T20:07:50.000Z",
          "evidence": "https://web.archive.org/web/20250109200750/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FitBark GPS Pet Tracker & Activity Monitor | Smart Collar for Dogs & Cats",
          "subhead": "FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!",
          "observed_at": "2026-07-11T04:51:34.000Z",
          "evidence": "https://web.archive.org/web/20260711045134/https://www.fitbark.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FitBark GPS Pet Tracker & Activity Monitor | Smart Collar for Dogs & Cats",
      "subhead": "FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!",
      "from": "2023-07-05T01:16:49.000Z",
      "to": "2026-07-11T04:51:34.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260711045134/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-05T01:16:49.000Z",
          "to": "2026-07-11T04:51:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Meet the Smallest Pet Tracker Ever Built",
          "subhead": "FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://www.fitbark.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Meet the Smallest Pet Tracker Ever Built",
      "subhead": "FitBark monitors your pet’s everyday location, activity & sleep and turns it into actionable insights. Safety and fitness on both ends of the leash!",
      "from": "2026-11-06T17:00:12.815Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 1,
      "evidence": "https://www.fitbark.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T17:00:12.815Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6200a9ba1d3198fffbc4731c7c1eb83619fc42731a2924305a7a92e808fc7272:1cbc047af4da18f11d2333efe174f4f29bebfcb72472fb9e15571ee1b3b78668:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20130317130557/http://fitbark.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-03-17T13:05:57.000Z",
        "to": "2014-07-01T05:17:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701051757/http://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-22a2ff9b1fda3aaecef83d767af38280f80cc703f36023f32d6488bb7f7d0bec:0296d241ec59f77fc59ab2087e6e03eeafecc129bc721699e7dd2c086aad6749:headline:3ad31d6ff452be0d",
      "before_evidence": "https://web.archive.org/web/20160102193615/http://www.fitbark.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “HEALTHY TOGETHER” to “Dog Activity & Sleep Monitor”.",
      "between": {
        "from": "2016-01-02T19:36:15.000Z",
        "to": "2017-07-02T09:50:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20170702095030/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-22a2ff9b1fda3aaecef83d767af38280f80cc703f36023f32d6488bb7f7d0bec:0296d241ec59f77fc59ab2087e6e03eeafecc129bc721699e7dd2c086aad6749:traction:91109651dbc6a5d7",
      "before_evidence": "https://web.archive.org/web/20160102193615/http://www.fitbark.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “100+ countries” on its homepage (was “54 countries”).",
      "between": {
        "from": "2016-01-02T19:36:15.000Z",
        "to": "2017-07-02T09:50:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20170702095030/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-0296d241ec59f77fc59ab2087e6e03eeafecc129bc721699e7dd2c086aad6749:f803a1a029896aeeb3e2bebb525615bbc97e89ae933aa418db834a3d2e41faf5:traction:c4d7565f4fa8e028",
      "before_evidence": "https://web.archive.org/web/20170702095030/https://www.fitbark.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “125+ countries” on its homepage (was “100+ countries”).",
      "between": {
        "from": "2017-07-02T09:50:30.000Z",
        "to": "2019-01-04T13:09:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20190104130900/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-f803a1a029896aeeb3e2bebb525615bbc97e89ae933aa418db834a3d2e41faf5:56fae3a146a27af35cf78c97aed9ccd2e616f8959139983c668f31f489c85d97:traction:28c34dc4794b3294",
      "before_evidence": "https://web.archive.org/web/20190104130900/https://www.fitbark.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “140+ countries” on its homepage (was “125+ countries”).",
      "between": {
        "from": "2019-01-04T13:09:00.000Z",
        "to": "2020-07-01T02:46:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701024628/https://www.fitbark.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FitBark” company record, https://startuphistory.org/c/fitbark.com"
}