{
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      },
      "evidence": "https://web.archive.org/web/20250714055643/https://fireworks.ai/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/switched-to-sales-led"
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “From Inference to Intelligence” to “Frontier Specialized Intelligence”.",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Frontier Specialized Intelligence” to “Take back control of your AI coding spend”.",
      "between": {
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        "to": "2026-08-03T19:37:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260803193718/https://fireworks.ai/",
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    {
      "n": 6,
      "id": "page-c98dd8196a0944289cf96f4402c25b0b7a3be6af323bb4b7c6c368a0bd4a55b6:6edd138a8d137dce30ea57b4be7b690783cd132e510ce1ea9d5f94fdc9faab4a:headline:f4b5f3de7ba86879",
      "before_evidence": "https://web.archive.org/web/20260803193718/https://fireworks.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take back control of your AI coding spend” to “Intelligence is power. Own yours.”.",
      "between": {
        "from": "2026-08-03T19:37:18.000Z",
        "to": "2026-11-03T14:16:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20261103141637/https://fireworks.ai/",
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    }
  ],
  "update": {
    "headline": "Fireworks AI shifts homepage messaging and signup flow",
    "summary": "Fireworks AI has changed its homepage headlines multiple times and replaced free sign-up with a demo-booking flow. The most recent homepage headline emphasizes control and ownership of intelligence and AI costs.",
    "points": [
      {
        "text": "Between July 2024 and July 2025, Fireworks AI changed its homepage headline from “Generative AI tailored to you” to “Build. Customize. Scale.”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2024 and July 2025, Fireworks AI removed free sign-up from its site and asked visitors to book a demo.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2026 and May 2026, the homepage headline changed from “Build. Tune. Scale.” to “From Inference to Intelligence”, and between May 2026 and July 2026 from “From Inference to Intelligence” to “Frontier Specialized Intelligence”.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2026 and August 2026, the homepage headline changed from “Frontier Specialized Intelligence” to “Take back control of your AI coding spend”, and between August 2026 and November 2026 from that to “Intelligence is power. Own yours.”.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T15:56:41.585Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fireworks AI” company record, https://startuphistory.org/c/fireworks.ai"
}