{
  "company": {
    "name": "Finta",
    "website": "https://finta.com/",
    "record": "https://startuphistory.org/c/finta.com"
  },
  "status": null,
  "history_since": "2008-04-05T15:11:53.000Z",
  "baseline": {
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    "observed_at": "2008-04-05T15:11:53.000Z",
    "headline": "finta.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20080405151153/http://www.finta.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-06-13T15:06:32.000Z",
      "variants": [
        {
          "headline": "finta.com",
          "subhead": null,
          "observed_at": "2008-04-05T15:11:53.000Z",
          "evidence": "https://web.archive.org/web/20080405151153/http://www.finta.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "finta.com",
          "subhead": null,
          "observed_at": "2009-08-30T05:15:29.000Z",
          "evidence": "https://web.archive.org/web/20090830051529/http://finta.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "finta.com",
          "subhead": null,
          "observed_at": "2012-01-05T01:53:06.000Z",
          "evidence": "https://web.archive.org/web/20120105015306/http://finta.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "finta.com",
          "subhead": null,
          "observed_at": "2014-01-07T17:07:25.000Z",
          "evidence": "https://web.archive.org/web/20140107170725/http://finta.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "finta.com",
          "subhead": null,
          "observed_at": "2017-06-13T15:06:32.000Z",
          "evidence": "https://web.archive.org/web/20170613150632/http://finta.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "finta.com",
      "subhead": null,
      "from": "2008-04-05T15:11:53.000Z",
      "to": "2017-06-13T15:06:32.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20170613150632/http://finta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-04-05T15:11:53.000Z",
          "to": "2017-06-13T15:06:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-17T18:39:18.000Z",
      "variants": [
        {
          "headline": "When the World is a Monster",
          "subhead": null,
          "observed_at": "2022-01-17T18:39:18.000Z",
          "evidence": "https://web.archive.org/web/20220117183918/https://finta.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "When the World is a Monster",
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      "to": "2022-01-17T18:39:18.000Z",
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      "evidence": "https://web.archive.org/web/20220117183918/https://finta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-17T18:39:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-09-07T19:07:57.000Z",
      "variants": [
        {
          "headline": "Get more than peace of mind",
          "subhead": "Finta lets founders and operators easily manage taxes, bookkeeping, and financial insights - all in one platform.",
          "observed_at": "2023-09-07T19:07:57.000Z",
          "evidence": "https://web.archive.org/web/20230907190757/https://www.finta.com/",
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        }
      ],
      "headline": "Get more than peace of mind",
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      "to": "2023-09-07T19:07:57.000Z",
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      "evidence": "https://web.archive.org/web/20230907190757/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Accounting and taxes",
          "subhead": "Finta replaces Quickbooks and expensive bookkeepers. Get bookkeeping, taxes, and tax credits setup in 10 minutes.",
          "observed_at": "2025-01-11T00:38:17.000Z",
          "evidence": "https://web.archive.org/web/20250111003817/https://www.finta.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Magically simplify accounting and taxes",
          "subhead": "The best way for startups to get automated bookkeeping, effortless tax filing, and real‑time insights – all in one place. Set up in 10 mins and get back to building.",
          "observed_at": "2026-04-22T23:51:01.000Z",
          "evidence": "https://web.archive.org/web/20260422235101/https://www.finta.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Magically simplify accounting and taxes",
          "subhead": "The best way for startups to get automated bookkeeping, effortless tax filing, and real‑time insights – all in one place. Set up in 10 mins and get back to building.",
          "observed_at": "2026-07-13T18:40:41.000Z",
          "evidence": "https://web.archive.org/web/20260713184041/https://www.finta.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Magically simplify accounting and taxes",
          "subhead": "The best way for startups to get automated bookkeeping, effortless tax filing, and real‑time insights – all in one place. Set up in 10 mins and get back to building.",
          "observed_at": "2026-10-11T12:46:02.000Z",
          "evidence": "https://web.archive.org/web/20261011124602/https://www.finta.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Magically simplify accounting and taxes",
          "subhead": "The best way for startups to get automated bookkeeping, effortless tax filing, and real‑time insights – all in one place. Set up in 10 mins and get back to building.",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://www.finta.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Magically simplify accounting and taxes",
      "subhead": "The best way for startups to get automated bookkeeping, effortless tax filing, and real‑time insights – all in one place. Set up in 10 mins and get back to building.",
      "from": "2025-01-11T00:38:17.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 5,
      "evidence": "https://www.finta.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-11T00:38:17.000Z",
          "to": "2026-11-06T17:00:12.815Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-314978f79a128fcdc87950fca3055c7eb3f5bc0ebb31fabbf35cf7738c802b8e:2a1eef0576b85042208702c60728c47e948b48af03263d0e66be024480536d10:logos:a75778e517aa742b",
      "before_evidence": "https://web.archive.org/web/20140107170725/http://finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: enjoy-your-coffee.png, hinckley-cold-storage.jpg, jane-sunset.jpg and in-a-lonely-place.png.",
      "between": {
        "from": "2014-01-07T17:07:25.000Z",
        "to": "2017-06-13T15:06:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20170613150632/http://finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-dda7754a5b37948bb9e39dce6bd1bec9af6bae1d82f758f1cf8ff82ec1777aec:619bd2abd3e5e60b10973586447f2691a1b971a801dc939409854b4473084955:headline:52d6e4dd0bd458c0",
      "before_evidence": "https://web.archive.org/web/20220117183918/https://finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “When the World is a Monster” to “Get more than peace of mind”.",
      "between": {
        "from": "2022-01-17T18:39:18.000Z",
        "to": "2023-09-07T19:07:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230907190757/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-dda7754a5b37948bb9e39dce6bd1bec9af6bae1d82f758f1cf8ff82ec1777aec:619bd2abd3e5e60b10973586447f2691a1b971a801dc939409854b4473084955:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220117183918/https://finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-17T18:39:18.000Z",
        "to": "2023-09-07T19:07:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20230907190757/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-619bd2abd3e5e60b10973586447f2691a1b971a801dc939409854b4473084955:974e3c39e9b125c9bf45a2cc70c151646596e827742aff8a478e0bf210cb9ad6:headline:34c2e9529ada860d",
      "before_evidence": "https://web.archive.org/web/20230907190757/https://www.finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get more than peace of mind” to “Accounting and taxes”.",
      "between": {
        "from": "2023-09-07T19:07:57.000Z",
        "to": "2025-01-11T00:38:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250111003817/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-619bd2abd3e5e60b10973586447f2691a1b971a801dc939409854b4473084955:974e3c39e9b125c9bf45a2cc70c151646596e827742aff8a478e0bf210cb9ad6:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230907190757/https://www.finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-09-07T19:07:57.000Z",
        "to": "2025-01-11T00:38:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250111003817/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-f7de66989ce803068ef5996c5c8210d8f763d8c6839d6b2aef4fa041ac0f55e3:0e2d74c8034128b1ba44ff077b8270a15c52d5c46bf3210b7bc5935aa98edc42:customers_added:7971c5b86aa1501a",
      "before_evidence": "https://web.archive.org/web/20260713184041/https://www.finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Onyx, Morph, Slashy, Autumn, Skyvern, Common Paper, Capy and Sim.",
      "between": {
        "from": "2026-07-13T18:40:41.000Z",
        "to": "2026-10-11T12:46:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20261011124602/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-f7de66989ce803068ef5996c5c8210d8f763d8c6839d6b2aef4fa041ac0f55e3:0e2d74c8034128b1ba44ff077b8270a15c52d5c46bf3210b7bc5935aa98edc42:pricing:cf35ee144b0e86cf",
      "before_evidence": "https://web.archive.org/web/20260713184041/https://www.finta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $0 / mo, $30 / mo and $300 / mo to $99 / mo and $499 / mo.",
      "between": {
        "from": "2026-07-13T18:40:41.000Z",
        "to": "2026-10-11T12:46:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20261011124602/https://www.finta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Finta” company record, https://startuphistory.org/c/finta.com"
}