{
  "company": {
    "name": "Finosu",
    "website": "https://finosu.com/",
    "record": "https://startuphistory.org/c/finosu.com"
  },
  "status": null,
  "history_since": "2024-05-15T10:09:15.000Z",
  "baseline": {
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    "observed_at": "2024-05-15T10:09:15.000Z",
    "headline": "Empowering Financial Success",
    "description": null,
    "evidence": "https://web.archive.org/web/20240515100915/https://finosu.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:19:16.310Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-05-15T10:09:15.000Z",
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        {
          "headline": "Empowering Financial Success",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20240515100915/https://finosu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Empowering Financial Success",
      "subhead": null,
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      "to": "2024-05-15T10:09:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240515100915/https://finosu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-05-15T10:09:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-08-16T04:25:42.000Z",
      "variants": [
        {
          "headline": "Regulatory compliance for consumer loan origination made easy",
          "subhead": "We keep lenders compliant with the latest regulations, so they can focus on what they do best.",
          "observed_at": "2024-08-16T04:25:42.000Z",
          "evidence": "https://web.archive.org/web/20240816042542/https://www.finosu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Regulatory compliance for consumer loan origination made easy",
      "subhead": "We keep lenders compliant with the latest regulations, so they can focus on what they do best.",
      "from": "2024-08-16T04:25:42.000Z",
      "to": "2024-08-16T04:25:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240816042542/https://www.finosu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-08-16T04:25:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-21T08:34:26.000Z",
      "variants": [
        {
          "headline": "Loan servicer built for consumer finance",
          "subhead": "We keep lenders compliant with the latest regulations, so they can focus on what they do best.",
          "observed_at": "2025-01-21T08:34:26.000Z",
          "evidence": "https://web.archive.org/web/20250121083426/https://www.finosu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Loan servicer built for consumer finance",
      "subhead": "We keep lenders compliant with the latest regulations, so they can focus on what they do best.",
      "from": "2025-01-21T08:34:26.000Z",
      "to": "2025-01-21T08:34:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250121083426/https://www.finosu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-21T08:34:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-08T15:01:32.000Z",
      "variants": [
        {
          "headline": "A new kind of loan servicing.",
          "subhead": "Finosu AI Native Consumer Loan Servicer",
          "observed_at": "2025-07-16T18:10:39.000Z",
          "evidence": "https://web.archive.org/web/20250716181039/https://www.finosu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new kind of loan servicing.",
          "subhead": "Finosu AI Native Consumer Loan Servicer",
          "observed_at": "2025-11-07T20:31:36.000Z",
          "evidence": "https://web.archive.org/web/20251107203136/https://www.finosu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new kind of loan servicing.",
          "subhead": "Finosu AI Native Consumer Loan Servicer",
          "observed_at": "2026-01-13T19:21:48.000Z",
          "evidence": "https://web.archive.org/web/20260113192148/https://www.finosu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A New Kind of Loan Servicing",
          "subhead": "Finosu AI Native Consumer Loan Servicer",
          "observed_at": "2026-06-08T15:01:32.000Z",
          "evidence": "https://web.archive.org/web/20260608150132/https://www.finosu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A New Kind of Loan Servicing",
      "subhead": "Finosu AI Native Consumer Loan Servicer",
      "from": "2025-07-16T18:10:39.000Z",
      "to": "2026-06-08T15:01:32.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260608150132/https://www.finosu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-16T18:10:39.000Z",
          "to": "2026-06-08T15:01:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:19:16.310Z",
      "variants": [
        {
          "headline": "Make every account worth collecting",
          "subhead": "Autonomous servicing for consumer lenders. Finosu runs borrower engagement across voice, text, email, chat and direct mail, with integrated payments and built-in compliance controls.",
          "observed_at": "2026-11-05T14:19:16.310Z",
          "evidence": "https://www.finosu.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make every account worth collecting",
      "subhead": "Autonomous servicing for consumer lenders. Finosu runs borrower engagement across voice, text, email, chat and direct mail, with integrated payments and built-in compliance controls.",
      "from": "2026-11-05T14:19:16.310Z",
      "to": "2026-11-05T14:19:16.310Z",
      "captures": 1,
      "evidence": "https://www.finosu.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T14:19:16.310Z"
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-f364fbcfe199294bc56f1d7ec7be4f7c5b7189693a42cd86fa77fdc44e26891a:84a01e037653213ee57919ef57324f6a4f1e6eca7746643a2819cd082b017ab1:headline:cc03b2fa2c082531",
      "before_evidence": "https://web.archive.org/web/20240515100915/https://finosu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empowering Financial Success” to “Regulatory compliance for consumer loan origination made easy”.",
      "between": {
        "from": "2024-05-15T10:09:15.000Z",
        "to": "2024-08-16T04:25:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20240816042542/https://www.finosu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-84a01e037653213ee57919ef57324f6a4f1e6eca7746643a2819cd082b017ab1:97fb41fd158ac3930b0e1d55d6366de131ca9207c1aa67e46d11ba5792a16e71:repositioning",
      "before_evidence": "https://web.archive.org/web/20240816042542/https://www.finosu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Regulatory compliance for consumer loan origination made easy” to “Loan servicer built for consumer finance”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-08-16T04:25:42.000Z",
        "to": "2025-01-21T08:34:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121083426/https://www.finosu.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-97fb41fd158ac3930b0e1d55d6366de131ca9207c1aa67e46d11ba5792a16e71:bd5ce70660a796cc544222c2bc7c9d7a6e4dc3a0db0760abcd40e9b2c3c3820b:headline:fd459b73327403b2",
      "before_evidence": "https://web.archive.org/web/20250121083426/https://www.finosu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Loan servicer built for consumer finance” to “A new kind of loan servicing.”.",
      "between": {
        "from": "2025-01-21T08:34:26.000Z",
        "to": "2025-07-16T18:10:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250716181039/https://www.finosu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-07f37b5e7e514e34843a0287d3dc2eb755f28fb7f9e74d7b237d29fece80c1d3:58a101f738c2db4ee274d178a18bf1b65e2a53a4a1fe7d602b8f6f8a9f0321bb:headline:961804a4c1bbc06f",
      "before_evidence": "https://web.archive.org/web/20260608150132/https://www.finosu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A New Kind of Loan Servicing” to “Make every account worth collecting”.",
      "between": {
        "from": "2026-06-08T15:01:32.000Z",
        "to": "2026-11-05T14:19:16.310Z"
      },
      "evidence": "https://www.finosu.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Finosu” company record, https://startuphistory.org/c/finosu.com"
}