{
  "company": {
    "name": "Finic",
    "website": "https://finic.ai/",
    "record": "https://startuphistory.org/c/finic.ai"
  },
  "status": null,
  "history_since": "2024-08-06T00:24:00.000Z",
  "baseline": {
    "snapshot_id": "228709e7791610702609bc24bb14adf795c8242e6a76cc16ef91e772080f1c78",
    "observed_at": "2024-08-06T00:24:00.000Z",
    "headline": "Open source iPaaS to",
    "description": "Finic is the no-code data orchestration platform for finance teams. Connect to data warehouses, CRMs, HRIS, ERPs and more. Define data transformations with all the flexibility of code, without having ",
    "evidence": "https://web.archive.org/web/20240806002400/https://finic.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:18:50.548Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-08-06T00:24:00.000Z",
      "variants": [
        {
          "headline": "Open source iPaaS to",
          "subhead": "Finic is the no-code data orchestration platform for finance teams. Connect to data warehouses, CRMs, HRIS, ERPs and more. Define data transformations with all the flexibility of code, without having ",
          "observed_at": "2024-08-06T00:24:00.000Z",
          "evidence": "https://web.archive.org/web/20240806002400/https://finic.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Open source iPaaS to",
      "subhead": "Finic is the no-code data orchestration platform for finance teams. Connect to data warehouses, CRMs, HRIS, ERPs and more. Define data transformations with all the flexibility of code, without having ",
      "from": "2024-08-06T00:24:00.000Z",
      "to": "2024-08-06T00:24:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240806002400/https://finic.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-08-06T00:24:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-11T09:41:15.000Z",
      "variants": [
        {
          "headline": "Automate fraud investigations",
          "subhead": "Finic helps fintechs and banks investigate fraud faster. Finic surfaces relevant information from internal and vendor data when fraud alerts are created, allowing investigators to make informed decisi",
          "observed_at": "2025-01-11T09:41:15.000Z",
          "evidence": "https://web.archive.org/web/20250111094115/https://finic.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate fraud investigations",
      "subhead": "Finic helps fintechs and banks investigate fraud faster. Finic surfaces relevant information from internal and vendor data when fraud alerts are created, allowing investigators to make informed decisi",
      "from": "2025-01-11T09:41:15.000Z",
      "to": "2025-01-11T09:41:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250111094115/https://finic.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-11T09:41:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-16T19:09:03.000Z",
      "variants": [
        {
          "headline": "Zero-day fraud detection.",
          "subhead": "Proactively hunts for fraud your other controls miss, before they become systemic losses.",
          "observed_at": "2026-04-15T00:04:45.000Z",
          "evidence": "https://web.archive.org/web/20260415000445/https://www.finic.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Zero-day fraud detection.",
          "subhead": "Proactively hunts for fraud your other controls miss, before they become systemic losses.",
          "observed_at": "2026-06-16T19:09:03.000Z",
          "evidence": "https://web.archive.org/web/20260616190903/https://www.finic.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Zero-day fraud detection.",
      "subhead": "Proactively hunts for fraud your other controls miss, before they become systemic losses.",
      "from": "2026-04-15T00:04:45.000Z",
      "to": "2026-06-16T19:09:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260616190903/https://www.finic.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-04-15T00:04:45.000Z",
          "to": "2026-06-16T19:09:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:18:50.548Z",
      "variants": [
        {
          "headline": "Frontier AI to stop fraud, abuse, and financial crimes.",
          "subhead": "Finic builds AI for both kinds of fraud and risk decisions: Grayson, a frontier decision model fast enough for the real-time path, and agents that do the careful work of investigation.",
          "observed_at": "2026-10-08T19:34:54.000Z",
          "evidence": "https://web.archive.org/web/20261008193454/https://finic.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Frontier AI to stop fraud, abuse, and financial crimes.",
          "subhead": "Finic builds AI for both kinds of fraud and risk decisions: Grayson, a frontier decision model fast enough for the real-time path, and agents that do the careful work of investigation.",
          "observed_at": "2026-11-05T14:18:50.548Z",
          "evidence": "https://finic.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Frontier AI to stop fraud, abuse, and financial crimes.",
      "subhead": "Finic builds AI for both kinds of fraud and risk decisions: Grayson, a frontier decision model fast enough for the real-time path, and agents that do the careful work of investigation.",
      "from": "2026-10-08T19:34:54.000Z",
      "to": "2026-11-05T14:18:50.548Z",
      "captures": 2,
      "evidence": "https://finic.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-08T19:34:54.000Z",
          "to": "2026-11-05T14:18:50.548Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-228709e7791610702609bc24bb14adf795c8242e6a76cc16ef91e772080f1c78:9a7ff9c81acccc57e01c3ea930cdf098e5655174c6e501141115d05bf5d4c124:repositioning",
      "before_evidence": "https://web.archive.org/web/20240806002400/https://finic.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Open source iPaaS to” to “Automate fraud investigations”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-08-06T00:24:00.000Z",
        "to": "2025-01-11T09:41:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20250111094115/https://finic.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "classifier-9a7ff9c81acccc57e01c3ea930cdf098e5655174c6e501141115d05bf5d4c124:e9bd7b85676d503410a2a772d3b425fbc4f830f86476634a8dca47d8bbf99747:repositioning",
      "before_evidence": "https://web.archive.org/web/20250111094115/https://finic.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Automate fraud investigations” to “Agentic AI”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-11T09:41:15.000Z",
        "to": "2025-10-12T15:14:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20251012151455/https://finic.ai",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-9a7ff9c81acccc57e01c3ea930cdf098e5655174c6e501141115d05bf5d4c124:e9bd7b85676d503410a2a772d3b425fbc4f830f86476634a8dca47d8bbf99747:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20250111094115/https://finic.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-11T09:41:15.000Z",
        "to": "2025-10-12T15:14:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20251012151455/https://finic.ai",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "classifier-3c59ca4408a7b0777543435aa60f5d8f1791d073971287ef3542eb9ce77077a4:46c4e9519db2fe2a00a2f06fc70235a601159be9cbc2dd896c8b95bb4b2754ab:repositioning",
      "before_evidence": "https://web.archive.org/web/20260124091100/https://finic.ai",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Agentic AI” to “Zero-day fraud detection.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-24T09:11:00.000Z",
        "to": "2026-04-15T00:04:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260415000445/https://www.finic.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-5641d08dff65418e8a759e5e0f1aa896f61b1d38a55bb12a9a2f6406134eec3a:e70bf273b725f187f19d9dcdc619f6206e874d00a439e272fd63bb844f553812:headline:7a91be1f5aa9e3c4",
      "before_evidence": "https://web.archive.org/web/20260616190903/https://www.finic.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Zero-day fraud detection.” to “Frontier AI to stop fraud, abuse, and financial crimes.”.",
      "between": {
        "from": "2026-06-16T19:09:03.000Z",
        "to": "2026-10-08T19:34:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20261008193454/https://finic.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Finic” company record, https://startuphistory.org/c/finic.ai"
}