{
  "company": {
    "name": "FinGoal",
    "website": "https://fingoal.com/",
    "record": "https://startuphistory.org/c/fingoal.com"
  },
  "status": null,
  "history_since": "2014-01-06T02:45:18.000Z",
  "baseline": {
    "snapshot_id": "9cd2c4f2610a608257d5c836b5d9ed2a72e535170561bf1188fb3324e92b6580",
    "observed_at": "2014-01-06T02:45:18.000Z",
    "headline": "Sorry! This site is no longer available.",
    "description": null,
    "evidence": "https://web.archive.org/web/20140106024518/http://fingoal.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T17:00:12.815Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-01-06T02:45:18.000Z",
      "variants": [
        {
          "headline": "Sorry! This site is no longer available.",
          "subhead": null,
          "observed_at": "2014-01-06T02:45:18.000Z",
          "evidence": "https://web.archive.org/web/20140106024518/http://fingoal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Sorry! This site is no longer available.",
      "subhead": null,
      "from": "2014-01-06T02:45:18.000Z",
      "to": "2014-01-06T02:45:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140106024518/http://fingoal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-01-06T02:45:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-17T03:47:55.000Z",
      "variants": [
        {
          "headline": "FinGoal - FinGoal Corporate Home",
          "subhead": "FinGoal build tools for Banks, Credit Unions, and FinTech developers that analyze consumer credit and debit card transactions to Find Money in their existing spending patterns.",
          "observed_at": "2020-08-05T15:54:45.000Z",
          "evidence": "https://web.archive.org/web/20200805155445/https://www.fingoal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FinGoal - FinGoal Corporate Home",
          "subhead": "FinGoal build tools for Banks, Credit Unions, and FinTech developers that analyze consumer credit and debit card transactions to Find Money in their existing spending patterns.",
          "observed_at": "2021-01-15T20:11:38.000Z",
          "evidence": "https://web.archive.org/web/20210115201138/https://www.fingoal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "FinGoal - FinGoal Corporate Home",
          "subhead": "FinGoal build tools for Banks, Credit Unions, and FinTech developers that analyze consumer credit and debit card transactions to Find Money in their existing spending patterns.",
          "observed_at": "2022-01-17T03:47:55.000Z",
          "evidence": "https://web.archive.org/web/20220117034755/https://www.fingoal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FinGoal - FinGoal Corporate Home",
      "subhead": "FinGoal build tools for Banks, Credit Unions, and FinTech developers that analyze consumer credit and debit card transactions to Find Money in their existing spending patterns.",
      "from": "2020-08-05T15:54:45.000Z",
      "to": "2022-01-17T03:47:55.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220117034755/https://www.fingoal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-05T15:54:45.000Z",
          "to": "2022-01-17T03:47:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-23T22:31:10.000Z",
      "variants": [
        {
          "headline": "Complete & Enriched Data",
          "subhead": "Understand your users better through how they vote with their wallets.",
          "observed_at": "2023-02-07T07:56:28.000Z",
          "evidence": "https://web.archive.org/web/20230207075628/https://fingoal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Complete & Enriched Data",
          "subhead": "Understand your users better through how they vote with their wallets.",
          "observed_at": "2024-02-23T22:31:10.000Z",
          "evidence": "https://web.archive.org/web/20240223223110/https://fingoal.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Complete & Enriched Data",
      "subhead": "Understand your users better through how they vote with their wallets.",
      "from": "2023-02-07T07:56:28.000Z",
      "to": "2024-02-23T22:31:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240223223110/https://fingoal.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-02-07T07:56:28.000Z",
          "to": "2024-02-23T22:31:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T17:00:12.815Z",
      "variants": [
        {
          "headline": "Make It More Personal",
          "subhead": "Understand your users better through how they vote with their wallets.",
          "observed_at": "2024-08-05T03:13:21.000Z",
          "evidence": "https://web.archive.org/web/20240805031321/https://fingoal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Make It More Personal",
          "subhead": "Understand your users better through how they vote with their wallets.",
          "observed_at": "2025-09-09T22:58:36.000Z",
          "evidence": "https://web.archive.org/web/20250909225836/https://fingoal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Make It More Personal",
          "subhead": "Understand your users better through how they vote with their wallets.",
          "observed_at": "2026-07-11T07:42:25.000Z",
          "evidence": "https://web.archive.org/web/20260711074225/https://fingoal.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Make It More Personal",
          "subhead": "Understand your users better through how they vote with their wallets.",
          "observed_at": "2026-11-06T17:00:12.815Z",
          "evidence": "https://fingoal.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make It More Personal",
      "subhead": "Understand your users better through how they vote with their wallets.",
      "from": "2024-08-05T03:13:21.000Z",
      "to": "2026-11-06T17:00:12.815Z",
      "captures": 4,
      "evidence": "https://fingoal.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-08-05T03:13:21.000Z",
          "to": "2026-11-06T17:00:12.815Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d2ed141a1ec9561e597a472ed8572763e2a0818074f012710b8691bab7727785:222cf1dbd0ffcace8ff847dd1b269dd72894448efc4e9c00eb1c4e8f68ba433b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220117034755/https://www.fingoal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-17T03:47:55.000Z",
        "to": "2023-02-07T07:56:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20230207075628/https://fingoal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-7e34f209b0a22b8248f57f9625956126acc0d99d2efdf5370c6abe6ce1d35eb8:ee9dc623df91343504a3cc49b73cb1fbc6506e50518fa3f97b28a885075c39f5:headline:a2646ee43e2e16bd",
      "before_evidence": "https://web.archive.org/web/20240223223110/https://fingoal.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Complete & Enriched Data” to “Make It More Personal”.",
      "between": {
        "from": "2024-02-23T22:31:10.000Z",
        "to": "2024-08-05T03:13:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20240805031321/https://fingoal.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "FinGoal updates homepage messaging and adds careers page",
    "summary": "FinGoal updated its homepage headline and introduced a careers page on its site. The current messaging emphasizes making things more personal, replacing a prior focus on complete and enriched data.",
    "points": [
      {
        "text": "Between January 2022 and February 2023, FinGoal added a careers page to its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2024 and August 2024, FinGoal changed its homepage headline from “Complete & Enriched Data” to “Make It More Personal”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The shift in homepage headline between February 2024 and August 2024 suggests FinGoal may be emphasizing personalization more prominently than data completeness and enrichment.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T21:01:27.587Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FinGoal” company record, https://startuphistory.org/c/fingoal.com"
}