{
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    "record": "https://startuphistory.org/c/findly.ai"
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      "variants": [
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          "headline": "Business Decisions with Advanced Reasoning Agents",
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          "evidence": "https://web.archive.org/web/20260208025515/https://www.findly.ai/",
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      "label": "Headline",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
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      },
      "evidence": "https://web.archive.org/web/20240118195053/https://www.findly.ai/",
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      "topic": "https://startuphistory.org/t/opened-sign-up"
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      "kind": "gtm",
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      "summary": "Added a free sign-up or free trial.",
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      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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      "evidence": "https://web.archive.org/web/20240118195053/https://www.findly.ai/",
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    {
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Wish you could just ask Google Analytics 4 for the reports you want?” to “Take smarter decisions using data”. A classifier read this as a change in its core product.",
      "between": {
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        "to": "2024-08-03T04:52:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240803045255/https://www.findly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
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      "id": "page-477333284ac4fb5b15aa3da3b317bab7bc9bd18f012488aa7f216ec9b9bcc9a3:9aeb770b36ee63e99774ef470b1ca142566e0e6a3775b17c6f9a229069f8bb30:headline:0d0a0697c3cfaa57",
      "before_evidence": "https://web.archive.org/web/20240803045255/https://www.findly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Take smarter decisions using data” to “Business Decisions with Advanced Reasoning Agents”.",
      "between": {
        "from": "2024-08-03T04:52:55.000Z",
        "to": "2025-07-12T13:22:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712132243/https://www.findly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-477333284ac4fb5b15aa3da3b317bab7bc9bd18f012488aa7f216ec9b9bcc9a3:9aeb770b36ee63e99774ef470b1ca142566e0e6a3775b17c6f9a229069f8bb30:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240803045255/https://www.findly.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-08-03T04:52:55.000Z",
        "to": "2025-07-12T13:22:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712132243/https://www.findly.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Findly (Findly.ai)” company record, https://startuphistory.org/c/findly.ai"
}