{
  "company": {
    "name": "Filestack",
    "website": "https://filestack.com/",
    "record": "https://startuphistory.org/c/filestack.com"
  },
  "status": null,
  "history_since": "2013-05-27T11:13:12.000Z",
  "baseline": {
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    "headline": "Filestack.com: The Leading File Tack Site on the Net",
    "description": null,
    "evidence": "https://web.archive.org/web/20130527111312/http://filestack.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:18:18.961Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Filestack.com: The Leading File Tack Site on the Net",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20130527111312/http://filestack.com/",
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      "to": "2013-05-27T11:13:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130527111312/http://filestack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "Add Powerful File Uploading To Your Website or Mobile App",
          "subhead": "Upload, view and export files, transform images, convert documents, transcode audio and videos, store content and deliver fast via content delivery network (CDN).",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Add Powerful File Uploading To Your Website or Mobile App",
      "subhead": "Upload, view and export files, transform images, convert documents, transcode audio and videos, store content and deliver fast via content delivery network (CDN).",
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      "to": "2017-01-03T03:44:10.000Z",
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      "evidence": "https://web.archive.org/web/20170103034410/https://www.filestack.com/",
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      "quote_observed_at": "2018-07-06T10:59:25.000Z",
      "variants": [
        {
          "headline": "The API that Delivers Content to your App.",
          "subhead": "100000+ applications utilize Filestack's technology to leverage the world's best file upload speed, reliability and overall user experience.",
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          "evidence_kind": "internet_archive"
        }
      ],
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      "to": "2018-07-06T10:59:25.000Z",
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      "evidence_kind": "internet_archive",
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      "variants": [
        {
          "headline": "The File Handling Service for Developers",
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        }
      ],
      "headline": "The File Handling Service for Developers",
      "subhead": "Developer Service for Uploads. 100,000+ applications utilize Filestack's technology for the world's best file upload speed, reliability and user experience.",
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      "seen": {
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      "variants": [
        {
          "headline": "Filestack File Uploader & File Upload API",
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          "evidence_kind": "internet_archive"
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        {
          "headline": "Filestack File Uploader & File Upload API",
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          "observed_at": "2023-08-01T19:56:49.000Z",
          "evidence": "https://web.archive.org/web/20230801195649/https://www.filestack.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Filestack File Uploader & File Upload API",
          "subhead": "Add a sleek file uploader to your website with just two lines of code. Upload files from local disk, Dropbox, Instagram, Google Drive, and over 20 integrations",
          "observed_at": "2025-01-01T03:26:24.000Z",
          "evidence": "https://web.archive.org/web/20250101032624/https://www.filestack.com/",
          "evidence_kind": "internet_archive"
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        {
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          "observed_at": "2025-08-01T00:54:56.000Z",
          "evidence": "https://web.archive.org/web/20250801005456/https://www.filestack.com/",
          "evidence_kind": "internet_archive"
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        {
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      "headline": "Filestack File Uploader & File Upload API",
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      "to": "2026-07-01T18:48:33.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260701184833/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
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      "quote_observed_at": "2026-11-05T14:18:18.961Z",
      "variants": [
        {
          "headline": "Your entire file infrastructure in two lines of code.",
          "subhead": "Add a sleek file uploader to your website with just two lines of code. Upload files from local disk, Dropbox, Instagram, Google Drive, and over 20 integrations",
          "observed_at": "2026-08-03T19:12:49.000Z",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your entire file infrastructure in two lines of code.",
          "subhead": "Add a sleek file uploader to your website with two lines of code. Upload from local disk, Dropbox, Instagram, Google Drive, and 20+ integrations.",
          "observed_at": "2026-10-26T21:54:29.000Z",
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          "evidence_kind": "internet_archive"
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        {
          "headline": "Your entire file infrastructure in two lines of code.",
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          "observed_at": "2026-11-05T14:18:18.961Z",
          "evidence": "https://www.filestack.com/",
          "evidence_kind": "live_capture"
        }
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      "headline": "Your entire file infrastructure in two lines of code.",
      "subhead": "Add a sleek file uploader to your website with two lines of code. Upload from local disk, Dropbox, Instagram, Google Drive, and 20+ integrations.",
      "from": "2026-08-03T19:12:49.000Z",
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      "evidence": "https://www.filestack.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "kind": "hiring",
      "label": "Hiring",
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      "between": {
        "from": "2013-05-27T11:13:12.000Z",
        "to": "2017-01-03T03:44:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20170103034410/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
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      "label": "Go-to-market",
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      "between": {
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        "to": "2017-01-03T03:44:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20170103034410/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20130527111312/http://filestack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2013-05-27T11:13:12.000Z",
        "to": "2017-01-03T03:44:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20170103034410/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-ba7bfb6a4aad99969dbacd76e02c407e1196b5e65f403eec068c1434a208e2ae:28a3498017d3b789b0d9d475c50b4dff2c9767fb73f80002c08134081db32e05:headline:8e394975119e55bc",
      "before_evidence": "https://web.archive.org/web/20170103034410/https://www.filestack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Add Powerful File Uploading To Your Website or Mobile App” to “The API that Delivers Content to your App.”.",
      "between": {
        "from": "2017-01-03T03:44:10.000Z",
        "to": "2018-07-06T10:59:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20180706105925/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20180706105925/https://www.filestack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The API that Delivers Content to your App.” to “The File Handling Service for Developers”.",
      "between": {
        "from": "2018-07-06T10:59:25.000Z",
        "to": "2020-07-10T04:36:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20200710043604/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-feece20b4a31763237a8af8264594f19455e53496374c573f502550249fdb1d9:8840460aaf73f2715438d174640b1d83f36b91e1deafd301bad694237fba62cb:headline:f01f489fb0b63d94",
      "before_evidence": "https://web.archive.org/web/20200710043604/https://www.filestack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The File Handling Service for Developers” to “Filestack File Uploader & File Upload API”.",
      "between": {
        "from": "2020-07-10T04:36:04.000Z",
        "to": "2022-02-02T02:46:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20220202024626/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-5703889f9320acdabacb335f2d2a874969bf392f0813a31e1a7ae65db704f088:d3ada39fe4999baec88e865e49a68f69431d1ee373d6b080ee77f081a7257e5b:headline:6aa66ded22dcc391",
      "before_evidence": "https://web.archive.org/web/20260701184833/https://www.filestack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Filestack File Uploader & File Upload API” to “Your entire file infrastructure in two lines of code.”.",
      "between": {
        "from": "2026-07-01T18:48:33.000Z",
        "to": "2026-08-03T19:12:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260803191249/https://www.filestack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Filestack emphasizes entire file infrastructure in homepage messaging",
    "summary": "Filestack’s website history shows early self-service elements and multiple shifts in homepage positioning, most recently around “entire file infrastructure” implemented with minimal code.",
    "points": [
      {
        "text": "Between May 2013 and January 2017, Filestack added a pricing page, a free sign-up or free trial, and a careers page.",
        "kind": "fact",
        "changes": [
          1,
          2,
          3
        ]
      },
      {
        "text": "Between January 2017 and July 2018, Filestack changed its homepage headline from “Add Powerful File Uploading To Your Website or Mobile App” to “The API that Delivers Content to your App.”",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2018 and February 2022, Filestack changed its homepage headline first from “The API that Delivers Content to your App.” to “The File Handling Service for Developers”, and later to “Filestack File Uploader & File Upload API”.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      },
      {
        "text": "Between July 2026 and August 2026, Filestack changed its homepage headline to “Your entire file infrastructure in two lines of code.”, which suggests an emphasis on offering broader file infrastructure with minimal code changes.",
        "kind": "interpretation",
        "changes": [
          7
        ]
      }
    ],
    "written_at": "2026-11-07T15:51:39.045Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Filestack” company record, https://startuphistory.org/c/filestack.com"
}