{
  "company": {
    "name": "Figma",
    "website": "https://figma.com/",
    "record": "https://startuphistory.org/c/figma.com"
  },
  "status": null,
  "history_since": "2011-02-03T13:04:34.000Z",
  "baseline": {
    "snapshot_id": "1566d51b269f29aa919a213e2864424aac292127415f983c62743e326415bad5",
    "observed_at": "2011-02-03T13:04:34.000Z",
    "headline": "figma.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110203130434/http://www.figma.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:59:03.675Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-08-02T03:04:35.000Z",
      "variants": [
        {
          "headline": "figma.com",
          "subhead": null,
          "observed_at": "2011-02-03T13:04:34.000Z",
          "evidence": "https://web.archive.org/web/20110203130434/http://www.figma.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Figma: the collaborative interface design tool.",
          "subhead": "The Collaborative Interface Design Tool",
          "observed_at": "2016-08-02T03:04:35.000Z",
          "evidence": "https://web.archive.org/web/20160802030435/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Figma: the collaborative interface design tool.",
      "subhead": "The Collaborative Interface Design Tool",
      "from": "2011-02-03T13:04:34.000Z",
      "to": "2016-08-02T03:04:35.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160802030435/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-02-03T13:04:34.000Z",
          "to": "2016-08-02T03:04:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-02T20:49:30.000Z",
      "variants": [
        {
          "headline": "A better way to design.",
          "subhead": "A better way to design. Design, prototype, and gather feedback all in one place with Figma.",
          "observed_at": "2019-07-02T20:49:30.000Z",
          "evidence": "https://web.archive.org/web/20190702204930/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A better way to design.",
      "subhead": "A better way to design. Design, prototype, and gather feedback all in one place with Figma.",
      "from": "2019-07-02T20:49:30.000Z",
      "to": "2019-07-02T20:49:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190702204930/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-02T20:49:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-01T18:32:20.000Z",
      "variants": [
        {
          "headline": "W Tony teams Mae design Luis together Sunni",
          "subhead": "Build better products as a team. Design, prototype, and gather feedback all in one place with Figma.",
          "observed_at": "2020-07-01T18:32:20.000Z",
          "evidence": "https://web.archive.org/web/20200701183220/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "W Tony teams Mae design Luis together Sunni",
      "subhead": "Build better products as a team. Design, prototype, and gather feedback all in one place with Figma.",
      "from": "2020-07-01T18:32:20.000Z",
      "to": "2020-07-01T18:32:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200701183220/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-01T18:32:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-04T22:10:59.000Z",
      "variants": [
        {
          "headline": "Nothing great is made alone",
          "subhead": "Build better products as a team. Design, prototype, and gather feedback all in one place with Figma.",
          "observed_at": "2022-01-04T22:10:59.000Z",
          "evidence": "https://web.archive.org/web/20220104221059/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Nothing great is made alone",
      "subhead": "Build better products as a team. Design, prototype, and gather feedback all in one place with Figma.",
      "from": "2022-01-04T22:10:59.000Z",
      "to": "2022-01-04T22:10:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220104221059/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-04T22:10:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-06T19:41:01.000Z",
      "variants": [
        {
          "headline": "How you design, align, and build matters. Do it together with Figma.",
          "subhead": "Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.",
          "observed_at": "2023-07-06T19:41:01.000Z",
          "evidence": "https://web.archive.org/web/20230706194101/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "How you design, align, and build matters. Do it together with Figma.",
      "subhead": "Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.",
      "from": "2023-07-06T19:41:01.000Z",
      "to": "2023-07-06T19:41:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230706194101/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-06T19:41:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-07T18:10:49.000Z",
      "variants": [
        {
          "headline": "Think bigger. Build faster.",
          "subhead": "Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.",
          "observed_at": "2025-01-07T18:10:49.000Z",
          "evidence": "https://web.archive.org/web/20250107181049/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Think bigger. Build faster.",
      "subhead": "Figma is the leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.",
      "from": "2025-01-07T18:10:49.000Z",
      "to": "2025-01-07T18:10:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250107181049/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-07T18:10:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-01T11:03:51.000Z",
      "variants": [
        {
          "headline": "The intelligent canvas for infinite creativity",
          "subhead": "Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster—while gathering feedback all in one place.",
          "observed_at": "2026-07-01T11:03:51.000Z",
          "evidence": "https://web.archive.org/web/20260701110351/https://www.figma.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The intelligent canvas for infinite creativity",
      "subhead": "Figma is the leading collaborative design platform for building meaningful products. Design, prototype, and build products faster—while gathering feedback all in one place.",
      "from": "2026-07-01T11:03:51.000Z",
      "to": "2026-07-01T11:03:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260701110351/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-01T11:03:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:59:03.675Z",
      "variants": [
        {
          "headline": "The full-stack creative canvas",
          "subhead": "Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place.",
          "observed_at": "2026-11-06T16:59:03.675Z",
          "evidence": "https://www.figma.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The full-stack creative canvas",
      "subhead": "Figma is the canvas where design, code, and AI come together. From first idea to shipped product — go from concept to production with your whole team, in one place.",
      "from": "2026-11-06T16:59:03.675Z",
      "to": "2026-11-06T16:59:03.675Z",
      "captures": 1,
      "evidence": "https://www.figma.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:59:03.675Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1566d51b269f29aa919a213e2864424aac292127415f983c62743e326415bad5:fcdf6b763bfe7262ff21b4a1a3863999a2b01608d17039d360c1ca4680817b84:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110203130434/http://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-02-03T13:04:34.000Z",
        "to": "2016-08-02T03:04:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20160802030435/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-1566d51b269f29aa919a213e2864424aac292127415f983c62743e326415bad5:fcdf6b763bfe7262ff21b4a1a3863999a2b01608d17039d360c1ca4680817b84:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20110203130434/http://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-02-03T13:04:34.000Z",
        "to": "2016-08-02T03:04:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20160802030435/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-c1e2a852241bdf4ce18e2e4de24bb5db5a12d7b65286ada48133cd81aae177d1:3d6690f1b3929c86abbe05f2c0f3506f2c5b6f2e4a22a96ed6070b334e55f80d:headline:ae108d9f1eab8fec",
      "before_evidence": "https://web.archive.org/web/20190702204930/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A better way to design.” to “W Tony teams Mae design Luis together Sunni”.",
      "between": {
        "from": "2019-07-02T20:49:30.000Z",
        "to": "2020-07-01T18:32:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701183220/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-3d6690f1b3929c86abbe05f2c0f3506f2c5b6f2e4a22a96ed6070b334e55f80d:524216f230b79684cf90daca298795ff609b0c818350d4ff43057322b95136de:headline:f5cc7bfe1ab29f1e",
      "before_evidence": "https://web.archive.org/web/20200701183220/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “W Tony teams Mae design Luis together Sunni” to “Nothing great is made alone”.",
      "between": {
        "from": "2020-07-01T18:32:20.000Z",
        "to": "2022-01-04T22:10:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104221059/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-3d6690f1b3929c86abbe05f2c0f3506f2c5b6f2e4a22a96ed6070b334e55f80d:524216f230b79684cf90daca298795ff609b0c818350d4ff43057322b95136de:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200701183220/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-01T18:32:20.000Z",
        "to": "2022-01-04T22:10:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104221059/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-524216f230b79684cf90daca298795ff609b0c818350d4ff43057322b95136de:eb10876827c2814864174b8e5cea4172de45435b17780adeeefb69b2de687487:customers_added:6d0710b4c501bba7",
      "before_evidence": "https://web.archive.org/web/20220104221059/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: AirBnb, Asana, Atlassian, Basic/Dept., Braintree, Coinbase, Dribbble, GitHub and 7 more.",
      "between": {
        "from": "2022-01-04T22:10:59.000Z",
        "to": "2023-07-06T19:41:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20230706194101/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-524216f230b79684cf90daca298795ff609b0c818350d4ff43057322b95136de:eb10876827c2814864174b8e5cea4172de45435b17780adeeefb69b2de687487:headline:4d208ba52eb9378d",
      "before_evidence": "https://web.archive.org/web/20220104221059/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Nothing great is made alone” to “How you design, align, and build matters. Do it together with Figma.”.",
      "between": {
        "from": "2022-01-04T22:10:59.000Z",
        "to": "2023-07-06T19:41:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20230706194101/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-eb10876827c2814864174b8e5cea4172de45435b17780adeeefb69b2de687487:37796034851e008dfe2faa1dc2926e5d7cb1d302a50606dbb1b08563165882ca:headline:dcf94d5a8d526c1e",
      "before_evidence": "https://web.archive.org/web/20230706194101/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How you design, align, and build matters. Do it together with Figma.” to “Think bigger. Build faster.”.",
      "between": {
        "from": "2023-07-06T19:41:01.000Z",
        "to": "2025-01-07T18:10:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250107181049/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-37796034851e008dfe2faa1dc2926e5d7cb1d302a50606dbb1b08563165882ca:70bdde39acc958da4ffa5fd2de6b0778d90180f9f42b15a2561d5fbaba6b4570:headline:120a63bc3eb7cede",
      "before_evidence": "https://web.archive.org/web/20250107181049/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Think bigger. Build faster.” to “The intelligent canvas for infinite creativity”.",
      "between": {
        "from": "2025-01-07T18:10:49.000Z",
        "to": "2026-07-01T11:03:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701110351/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-37796034851e008dfe2faa1dc2926e5d7cb1d302a50606dbb1b08563165882ca:70bdde39acc958da4ffa5fd2de6b0778d90180f9f42b15a2561d5fbaba6b4570:logos:8546bd674ba49f37",
      "before_evidence": "https://web.archive.org/web/20250107181049/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: duolingo, netflix, pentagram, stripe, Brand Vision presentation template, Wireframe of a website, Butterfly illustration and Ad for a sale.",
      "between": {
        "from": "2025-01-07T18:10:49.000Z",
        "to": "2026-07-01T11:03:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701110351/https://www.figma.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "classifier-70bdde39acc958da4ffa5fd2de6b0778d90180f9f42b15a2561d5fbaba6b4570:b608bc955e70a2a2d8dae48c54cfe05e86a6c00d037268b1afe67223b12782b4:repositioning",
      "before_evidence": "https://web.archive.org/web/20260701110351/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The intelligent canvas for infinite creativity” to “The full-stack creative canvas”.",
      "between": {
        "from": "2026-07-01T11:03:51.000Z",
        "to": "2026-11-06T16:59:03.675Z"
      },
      "evidence": "https://www.figma.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 12,
      "id": "page-70bdde39acc958da4ffa5fd2de6b0778d90180f9f42b15a2561d5fbaba6b4570:b608bc955e70a2a2d8dae48c54cfe05e86a6c00d037268b1afe67223b12782b4:logos:e8f559e026a010ae",
      "before_evidence": "https://web.archive.org/web/20260701110351/https://www.figma.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: mercado libre.",
      "between": {
        "from": "2026-07-01T11:03:51.000Z",
        "to": "2026-11-06T16:59:03.675Z"
      },
      "evidence": "https://www.figma.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Figma” company record, https://startuphistory.org/c/figma.com"
}