{
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      "variants": [
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          "headline": "Enterprise AI Observability",
          "subhead": "Monitor, explain, analyze, and improve ML models and LLM applications. Gain visibility and actionable insights with Fiddler’s AI Observability platform.",
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      "subhead": "Monitor, explain, analyze, and protect LLM applications and ML Models. Gain visibility and actionable insights with the Fiddler AI Observability and Security platform.",
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      "variants": [
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          "headline": "10,297,146,312 Enterprise Agents Need AI Observability in Evaluations and Production",
          "subhead": "Monitor, analyze, and protect AI agents, LLM, and ML models. Gain visibility and actionable insights with the Fiddler Unified AI Observability Platform.",
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          "evidence": "https://web.archive.org/web/20251103130339/https://www.fiddler.ai/",
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          "headline": "All Enterprise Agents Need the AI Control Plane",
          "subhead": "The Fiddler AI Control Plane provides enterprises with visibility, context, and control across the agentic lifecycle with observability, guardrails, and governance.",
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          "subhead": "The AI Control Plane for enterprises. Gain visibility, context, and control through evaluation, monitoring, enforcement, governance, and cost efficiency.",
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      "subhead": "The AI Control Plane for enterprises. Gain visibility, context, and control through evaluation, monitoring, enforcement, governance, and cost efficiency.",
      "from": "2025-11-03T13:03:39.000Z",
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        "to": "2021-01-20T14:11:59.000Z"
      },
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      "summary": "Changed its homepage headline from “Explainable Monitoring: Complete visibility with fast problem solving” to “Build Trust in AI”.",
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        "to": "2022-01-12T03:43:23.000Z"
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      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2022-01-12T03:43:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20220112034323/https://www.fiddler.ai/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
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      "summary": "Changed its homepage headline from “Build Trust Into AI With” to “AI Observability”.",
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      "evidence": "https://web.archive.org/web/20240104115619/https://www.fiddler.ai/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
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        "to": "2024-01-04T11:56:19.000Z"
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      "evidence": "https://web.archive.org/web/20240104115619/https://www.fiddler.ai/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Enterprise AI Observability” to “Monitor, Analyze, and Protect Your Enterprise ML Models”.",
      "between": {
        "from": "2024-07-02T05:19:03.000Z",
        "to": "2025-07-09T11:52:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709115239/https://www.fiddler.ai/",
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      "id": "page-8afe0837623f0c06f25444c83f401997014b002ebfa581b410485a722eabc76e:179c631378777b67ff1a00e77a71beb872cdc79560988c58cc0c65d6ef88e656:headline:b76b0970ae3697e2",
      "before_evidence": "https://web.archive.org/web/20250709115239/https://www.fiddler.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Monitor, Analyze, and Protect Your Enterprise ML Models” to “10,297,146,312 Enterprise Agents Need AI Observability in Evaluations and Production”.",
      "between": {
        "from": "2025-07-09T11:52:39.000Z",
        "to": "2025-11-03T13:03:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103130339/https://www.fiddler.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    {
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      "before_evidence": "https://web.archive.org/web/20251103130339/https://www.fiddler.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “10,297,146,312 Enterprise Agents Need AI Observability in Evaluations and Production” to “All Enterprise Agents Need the AI Control Plane”.",
      "between": {
        "from": "2025-11-03T13:03:39.000Z",
        "to": "2026-07-03T01:40:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703014006/https://www.fiddler.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fiddler AI” company record, https://startuphistory.org/c/fiddler.ai"
}