{
  "company": {
    "name": "Ficra",
    "website": "https://ficra.ai/",
    "record": "https://startuphistory.org/c/ficra.ai"
  },
  "status": null,
  "history_since": "2025-01-20T11:41:22.000Z",
  "baseline": {
    "snapshot_id": "4781b0a0d356bf245876aeee9f6646a149628fcc9d12fdc4d26d5897f5335f68",
    "observed_at": "2025-01-20T11:41:22.000Z",
    "headline": "Everything your user's see. Everywhere they see it.",
    "description": "Every interaction with your user, visualized, organized, and actionable.",
    "evidence": "https://web.archive.org/web/20250120114122/https://ficra.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:17:22.269Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-09T05:21:18.000Z",
      "variants": [
        {
          "headline": "Everything your user's see. Everywhere they see it.",
          "subhead": "Every interaction with your user, visualized, organized, and actionable.",
          "observed_at": "2025-01-20T11:41:22.000Z",
          "evidence": "https://web.archive.org/web/20250120114122/https://ficra.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Everything your user's see. Everywhere they see it.",
          "subhead": "Every interaction with your user, visualized, organized, and actionable.",
          "observed_at": "2025-07-09T05:21:18.000Z",
          "evidence": "https://web.archive.org/web/20250709052118/https://ficra.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Everything your user's see. Everywhere they see it.",
      "subhead": "Every interaction with your user, visualized, organized, and actionable.",
      "from": "2025-01-20T11:41:22.000Z",
      "to": "2025-07-09T05:21:18.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250709052118/https://ficra.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-20T11:41:22.000Z",
          "to": "2025-07-09T05:21:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-24T19:50:33.000Z",
      "variants": [
        {
          "headline": "Ficra Captures Every Flow and Screen in Your App to Become Your Source-of-Truth",
          "subhead": "Every interaction with your user, visualized, organized, and actionable.",
          "observed_at": "2026-01-24T19:50:33.000Z",
          "evidence": "https://web.archive.org/web/20260124195033/https://ficra.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ficra Captures Every Flow and Screen in Your App to Become Your Source-of-Truth",
      "subhead": "Every interaction with your user, visualized, organized, and actionable.",
      "from": "2026-01-24T19:50:33.000Z",
      "to": "2026-01-24T19:50:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260124195033/https://ficra.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-24T19:50:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-09T20:17:09.000Z",
      "variants": [
        {
          "headline": "Ficra A.I.: Everything your users see. Everywhere they see it.",
          "subhead": "Every interaction with your user, visualized, organized, and actionable.",
          "observed_at": "2026-06-09T20:17:09.000Z",
          "evidence": "https://web.archive.org/web/20260609201709/https://ficra.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ficra A.I.: Everything your users see. Everywhere they see it.",
      "subhead": "Every interaction with your user, visualized, organized, and actionable.",
      "from": "2026-06-09T20:17:09.000Z",
      "to": "2026-06-09T20:17:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260609201709/https://ficra.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-06-09T20:17:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:17:22.269Z",
      "variants": [
        {
          "headline": "Completed I & Aswithverifiedvaluesinhours, notweeks.",
          "subhead": "Completed and verified I&As in hours, not weeks.",
          "observed_at": "2026-11-05T14:17:22.269Z",
          "evidence": "https://ficra.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Completed I & Aswithverifiedvaluesinhours, notweeks.",
      "subhead": "Completed and verified I&As in hours, not weeks.",
      "from": "2026-11-05T14:17:22.269Z",
      "to": "2026-11-05T14:17:22.269Z",
      "captures": 1,
      "evidence": "https://ficra.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T14:17:22.269Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-8aee87ac036c1c80aa5e0f4c1ea11a526a777ed0aebd0f37214d57da3dcf96c0:ef92e0bfcc1c4f167c1d1111d7b78b8578c22b3d9c2a78f2b51a90c00c74c8c5:repositioning",
      "before_evidence": "https://web.archive.org/web/20250709052118/https://ficra.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Everything your user's see. Everywhere they see it.” to “Ficra Captures Every Flow and Screen in Your App to Become Your Source-of-Truth”.",
      "between": {
        "from": "2025-07-09T05:21:18.000Z",
        "to": "2026-01-24T19:50:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260124195033/https://ficra.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-5ba2dab3222aaa0220b52fd5429c4e9b55a9c6bccf8bf77f1fbcfa9392c636f8:19d8034dd15766413fd37d096517d84129f64adb6a7bb8e8aa9b1802f4c9fa51:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20260609201709/https://ficra.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-06-09T20:17:09.000Z",
        "to": "2026-11-05T14:17:22.269Z"
      },
      "evidence": "https://ficra.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "Ficra updates positioning and adds compliance claims",
    "summary": "Ficra now emphasizes capturing app flows and screens as a source of truth, and it newly states HIPAA and SOC 2 compliance on its homepage. These shifts may indicate a focus on regulated or security-conscious customers.",
    "points": [
      {
        "text": "Between July 2025 and January 2026, Ficra changed its homepage headline from “Everything your user's see. Everywhere they see it.” to “Ficra Captures Every Flow and Screen in Your App to Become Your Source-of-Truth”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between June 2026 and November 2026, Ficra began stating HIPAA and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The updated headline and addition of HIPAA and SOC 2 compliance claims between July 2025 and November 2026 may suggest a sharpening focus on using comprehensive app capture as a trusted source-of-truth for more regulated or security-sensitive use cases.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:00:07.305Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ficra” company record, https://startuphistory.org/c/ficra.ai"
}