{
  "company": {
    "name": "Fiberwood",
    "website": "https://fiberwood.com/",
    "record": "https://startuphistory.org/c/fiberwood.com"
  },
  "status": null,
  "history_since": "2013-05-26T19:41:35.000Z",
  "baseline": {
    "snapshot_id": "4ccdeaaae45e127ac5161576e9b778c01231ae2c16182e621671b9bd29b7c249",
    "observed_at": "2013-05-26T19:41:35.000Z",
    "headline": "Fiberwood.com: The Leading Wood Site on the Net",
    "description": null,
    "evidence": "https://web.archive.org/web/20130526194135/http://fiberwood.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:17:04.721Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-05-26T19:41:35.000Z",
      "variants": [
        {
          "headline": "Fiberwood.com: The Leading Wood Site on the Net",
          "subhead": null,
          "observed_at": "2013-05-26T19:41:35.000Z",
          "evidence": "https://web.archive.org/web/20130526194135/http://fiberwood.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fiberwood.com: The Leading Wood Site on the Net",
      "subhead": null,
      "from": "2013-05-26T19:41:35.000Z",
      "to": "2013-05-26T19:41:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130526194135/http://fiberwood.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-05-26T19:41:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-10T02:28:31.000Z",
      "variants": [
        {
          "headline": "Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?",
          "subhead": "Fossiilittomia rakennusteollisuuden eristeitä ja pakkaussuojamateriaaleja metsäteollisuuden sivuvirroista ja muista luonnonkuiduista.",
          "observed_at": "2023-10-30T17:14:52.000Z",
          "evidence": "https://web.archive.org/web/20231030171452/https://fiberwood.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?",
          "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkaussuojamateriaaleja.",
          "observed_at": "2024-08-03T15:43:20.000Z",
          "evidence": "https://web.archive.org/web/20240803154320/https://fiberwood.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?",
          "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkausmateriaaleja.",
          "observed_at": "2025-11-02T23:29:44.000Z",
          "evidence": "https://web.archive.org/web/20251102232944/https://fiberwood.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?",
          "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkausmateriaaleja.",
          "observed_at": "2026-01-21T05:39:03.000Z",
          "evidence": "https://web.archive.org/web/20260121053903/https://fiberwood.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?",
          "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkausmateriaaleja.",
          "observed_at": "2026-06-10T02:28:31.000Z",
          "evidence": "https://web.archive.org/web/20260610022831/https://fiberwood.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?",
      "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkausmateriaaleja.",
      "from": "2023-10-30T17:14:52.000Z",
      "to": "2026-06-10T02:28:31.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260610022831/https://fiberwood.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-10-30T17:14:52.000Z",
          "to": "2026-06-10T02:28:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:17:04.721Z",
      "variants": [
        {
          "headline": "Industrial Sustainability. Customised.",
          "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkausmateriaaleja.",
          "observed_at": "2026-11-05T14:17:04.721Z",
          "evidence": "https://fiberwood.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Industrial Sustainability. Customised.",
      "subhead": "Luonnonmukaista rakentamista ja pakkaamista - Kehitämme fossiilittomia rakennusteollisuuden eristeitä ja pakkausmateriaaleja.",
      "from": "2026-11-05T14:17:04.721Z",
      "to": "2026-11-05T14:17:04.721Z",
      "captures": 1,
      "evidence": "https://fiberwood.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T14:17:04.721Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-265654cce2da09339d6321ceb92fbabba092fc94533d1df5f2c5d003208a7f30:fdca89e2a7a3cf97733086458df5f26d7f8d13659b200f0ef9d2e9462bde630f:headline:4f173f1b7c26adb4",
      "before_evidence": "https://web.archive.org/web/20260610022831/https://fiberwood.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?” to “Industrial Sustainability. Customised.”.",
      "between": {
        "from": "2026-06-10T02:28:31.000Z",
        "to": "2026-11-05T14:17:04.721Z"
      },
      "evidence": "https://fiberwood.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Fiberwood updates homepage headline on industrial sustainability",
    "summary": "Fiberwood now uses a homepage headline that emphasizes customised industrial sustainability.",
    "points": [
      {
        "text": "Between June 2026 and November 2026, Fiberwood changed its homepage headline from “Mitä jos voisimme eristää koteja ja suojata pakkauksia kestävämmällä tavalla?” to “Industrial Sustainability. Customised.”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "This change in homepage headline between June 2026 and November 2026 suggests Fiberwood may be broadening or reframing its messaging around industrial sustainability and customization.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T16:03:18.812Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fiberwood” company record, https://startuphistory.org/c/fiberwood.com"
}