{
  "company": {
    "name": "Ferovinum (FERO / Fero Drinks)",
    "website": "https://ferodrinks.com/",
    "record": "https://startuphistory.org/c/ferodrinks.com"
  },
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    "headline": "Distilling ambition and fueling growth for the drinks industry.",
    "description": "We are a technology enabled supply chain financing partner for the wine and spirit industries. Our platform funds wine producers, whisky distillers, bottlers and merchants.",
    "evidence": "https://web.archive.org/web/20251115153914/https://www.ferodrinks.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": [
            "Secure funding without selling your soul (or equity)."
          ]
        }
      ]
    },
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    "is_change": false
  },
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  "last_checked": "2026-11-05T14:16:09.273Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Distilling ambition and fueling growth for the drinks industry.",
          "subhead": "We are a technology enabled supply chain financing partner for the wine and spirit industries. Our platform funds wine producers, whisky distillers, bottlers and merchants.",
          "observed_at": "2025-11-15T15:39:14.000Z",
          "evidence": "https://web.archive.org/web/20251115153914/https://www.ferodrinks.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Distilling ambition and fueling growth for the drinks industry.",
          "subhead": "We are a technology enabled supply chain financing partner for the wine and spirit industries. Our platform funds wine producers, whisky distillers, bottlers and merchants.",
          "observed_at": "2026-01-15T11:43:58.000Z",
          "evidence": "https://web.archive.org/web/20260115114358/https://www.ferodrinks.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Distilling ambition and fueling growth for the drinks industry.",
          "subhead": "We are a technology enabled supply chain financing partner for the wine and spirit industries. Our platform funds wine producers, whisky distillers, bottlers and merchants.",
          "observed_at": "2026-01-25T00:20:48.000Z",
          "evidence": "https://web.archive.org/web/20260125002048/https://www.ferodrinks.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The operating system for the drinks industry.",
          "subhead": "We are a technology enabled supply chain financing partner for the wine and spirit industries. Our platform funds wine producers, whisky distillers, bottlers and merchants.",
          "observed_at": "2026-10-14T21:30:25.000Z",
          "evidence": "https://web.archive.org/web/20261014213025/https://www.ferodrinks.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The operating system for the drinks industry.",
          "subhead": "The operating system for the drinks industry. Funding, operations and trading across 30+ markets to improve your return on capital, efficiency and margin.",
          "observed_at": "2026-11-05T14:16:09.273Z",
          "evidence": "https://www.ferodrinks.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The operating system for the drinks industry.",
      "subhead": "The operating system for the drinks industry. Funding, operations and trading across 30+ markets to improve your return on capital, efficiency and margin.",
      "from": "2025-11-15T15:39:14.000Z",
      "to": "2026-11-05T14:16:09.273Z",
      "captures": 5,
      "evidence": "https://www.ferodrinks.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-05T14:16:09.273Z"
        }
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  "changes": [
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      "id": "classifier-3b1c858b052611d1d78a957b15bb33d4ed7d45eb727347020dfc7914087dcf3b:5028ef8dea86d4a62dbedf70fb1d215782379670d7d17d6ace59c44d9955363e:repositioning",
      "before_evidence": "https://web.archive.org/web/20260125002048/https://www.ferodrinks.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Distilling ambition and fueling growth for the drinks industry.” to “The operating system for the drinks industry.”.",
      "between": {
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        "to": "2026-10-14T21:30:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20261014213025/https://www.ferodrinks.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ferovinum (FERO / Fero Drinks)” company record, https://startuphistory.org/c/ferodrinks.com"
}