{
  "company": {
    "name": "farmshare",
    "website": "https://farmshare.co/",
    "record": "https://startuphistory.org/c/farmshare.co"
  },
  "status": null,
  "history_since": "2022-09-02T19:25:55.000Z",
  "baseline": {
    "snapshot_id": "a92b9e3c1c267684c44fac61cd40c0057f4f72d845ba38c659a3a7560f1a31fa",
    "observed_at": "2022-09-02T19:25:55.000Z",
    "headline": "Straight From The Farm - Farmshare",
    "description": "Farmshare was founded to give Americans access to better food, with the knowledge of where it’s coming from, who is raising it, and how it’s produced. No more mystery meat or waxed apples. Buy better ",
    "evidence": "https://web.archive.org/web/20220902192555/https://farmshare.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2022-09-02T19:25:55.000Z",
      "variants": [
        {
          "headline": "Straight From The Farm - Farmshare",
          "subhead": "Farmshare was founded to give Americans access to better food, with the knowledge of where it’s coming from, who is raising it, and how it’s produced. No more mystery meat or waxed apples. Buy better ",
          "observed_at": "2022-09-02T19:25:55.000Z",
          "evidence": "https://web.archive.org/web/20220902192555/https://farmshare.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Straight From The Farm - Farmshare",
      "subhead": "Farmshare was founded to give Americans access to better food, with the knowledge of where it’s coming from, who is raising it, and how it’s produced. No more mystery meat or waxed apples. Buy better ",
      "from": "2022-09-02T19:25:55.000Z",
      "to": "2022-09-02T19:25:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220902192555/https://farmshare.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-02T19:25:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-25T17:50:29.000Z",
      "variants": [
        {
          "headline": "Farmshare - Online Farmers Market",
          "subhead": "Farmshare is an online farmers market connecting you directly to local farms. Get beef, produce, chicken, pork, seafood, fish & more. Nationwide Shipping!",
          "observed_at": "2023-02-25T17:50:29.000Z",
          "evidence": "https://web.archive.org/web/20230225175029/https://farmshare.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Farmshare - Online Farmers Market",
      "subhead": "Farmshare is an online farmers market connecting you directly to local farms. Get beef, produce, chicken, pork, seafood, fish & more. Nationwide Shipping!",
      "from": "2023-02-25T17:50:29.000Z",
      "to": "2023-02-25T17:50:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230225175029/https://farmshare.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-25T17:50:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-18T10:15:44.000Z",
      "variants": [
        {
          "headline": "Better Food. Straight From the Farm",
          "subhead": "Farmshare is an online farmers market connecting you directly to local farms. Get beef, produce, chicken, pork, seafood, fish & more. Nationwide Shipping!",
          "observed_at": "2023-12-16T03:21:45.000Z",
          "evidence": "https://web.archive.org/web/20231216032145/https://farmshare.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Better Food. Straight From the Farm",
          "subhead": "Farmshare is an online farmers market connecting you directly to local farms. Get beef, produce, chicken, pork, seafood, fish & more. Nationwide Shipping!",
          "observed_at": "2024-01-05T14:07:30.000Z",
          "evidence": "https://web.archive.org/web/20240105140730/https://farmshare.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Better Food. Straight From the Farm",
          "subhead": "Farmshare is an online farmers market connecting you directly to local farms. Get beef, produce, chicken, pork, seafood, fish & more. Nationwide Shipping!",
          "observed_at": "2024-07-18T10:15:44.000Z",
          "evidence": "https://web.archive.org/web/20240718101544/https://farmshare.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Better Food. Straight From the Farm",
      "subhead": "Farmshare is an online farmers market connecting you directly to local farms. Get beef, produce, chicken, pork, seafood, fish & more. Nationwide Shipping!",
      "from": "2023-12-16T03:21:45.000Z",
      "to": "2024-07-18T10:15:44.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240718101544/https://farmshare.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-12-16T03:21:45.000Z",
          "to": "2024-07-18T10:15:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-19T11:09:52.000Z",
      "variants": [
        {
          "headline": "Paving faster paths from pasture to plate.",
          "subhead": "Sell meat online with a pasture-to-plate efficiency toolkit for logistics and ecommerce, made just for our network of livestock producers and meat processors.",
          "observed_at": "2025-01-19T11:09:52.000Z",
          "evidence": "https://web.archive.org/web/20250119110952/https://www.farmshare.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Paving faster paths from pasture to plate.",
      "subhead": "Sell meat online with a pasture-to-plate efficiency toolkit for logistics and ecommerce, made just for our network of livestock producers and meat processors.",
      "from": "2025-01-19T11:09:52.000Z",
      "to": "2025-01-19T11:09:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250119110952/https://www.farmshare.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-19T11:09:52.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a92b9e3c1c267684c44fac61cd40c0057f4f72d845ba38c659a3a7560f1a31fa:4c7617883a4c5f2e739c8b747a30e2de2786b8542a3d2b8d64b0e6ca9bf0d415:headline:ceca00505e3c57c8",
      "before_evidence": "https://web.archive.org/web/20220902192555/https://farmshare.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Straight From The Farm - Farmshare” to “Farmshare - Online Farmers Market”.",
      "between": {
        "from": "2022-09-02T19:25:55.000Z",
        "to": "2023-02-25T17:50:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20230225175029/https://farmshare.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-135807931782f0d0fae46deef9c696b124d5acebb1f8fa0d0f0203e0a1dd7b5d:df98e1ac40b97a98c9a806ea1f6bbdd8d04c9ee46a59e25485de32a3d730b10f:repositioning",
      "before_evidence": "https://web.archive.org/web/20240718101544/https://farmshare.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Better Food. Straight From the Farm” to “Paving faster paths from pasture to plate.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-07-18T10:15:44.000Z",
        "to": "2025-01-19T11:09:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20250119110952/https://www.farmshare.co/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “farmshare” company record, https://startuphistory.org/c/farmshare.co"
}