{
  "company": {
    "name": "FarmLend",
    "website": "https://farmlend.co.uk/",
    "record": "https://startuphistory.org/c/farmlend.co.uk"
  },
  "status": null,
  "history_since": "2021-06-18T18:09:07.000Z",
  "baseline": {
    "snapshot_id": "704cf42b73703402accfe918fd46f9fe6077db870f7d123bfc333892b65eb6a8",
    "observed_at": "2022-10-05T18:38:27.000Z",
    "headline": null,
    "description": "Empowering agriculture sellers and buyers around the world to trade efficiently, sustainably and safely.",
    "evidence": "https://web.archive.org/web/20221005183827/https://farmlend.co.uk/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:13:53.853Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-12-02T18:01:42.000Z",
      "variants": [
        {
          "headline": "Building and operating supply chains for fresh produce buyers and sellers globally.",
          "subhead": null,
          "observed_at": "2023-12-02T18:01:42.000Z",
          "evidence": "https://web.archive.org/web/20231202180142/https://www.farmlend.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Building and operating supply chains for fresh produce buyers and sellers globally.",
      "subhead": null,
      "from": "2023-12-02T18:01:42.000Z",
      "to": "2023-12-02T18:01:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231202180142/https://www.farmlend.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-12-02T18:01:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T10:09:16.000Z",
      "variants": [
        {
          "headline": "The trusted partner for fresh produce growers and distributors.",
          "subhead": null,
          "observed_at": "2024-08-15T01:59:39.000Z",
          "evidence": "https://web.archive.org/web/20240815015939/https://www.farmlend.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The trusted partner for fresh produce growers and distributors",
          "subhead": "Connecting Global Fresh Produce Growers with Trusted Buyers",
          "observed_at": "2025-01-14T10:09:16.000Z",
          "evidence": "https://web.archive.org/web/20250114100916/https://www.farmlend.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The trusted partner for fresh produce growers and distributors",
      "subhead": "Connecting Global Fresh Produce Growers with Trusted Buyers",
      "from": "2024-08-15T01:59:39.000Z",
      "to": "2025-01-14T10:09:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250114100916/https://www.farmlend.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-08-15T01:59:39.000Z",
          "to": "2025-01-14T10:09:16.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9807ec5c9398cb18580340a2e7745224f2171679cd09b657d802151652431936:273edaaaaec02a4f17a947e9cbf95e20780d1f82287d8850ee88cc60593235b1:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20230106092937/https://farmlend.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2023-01-06T09:29:37.000Z",
        "to": "2023-12-02T18:01:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20231202180142/https://www.farmlend.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-273edaaaaec02a4f17a947e9cbf95e20780d1f82287d8850ee88cc60593235b1:45952af3e660a8e32aecfe140f3eb7c9f5f6cd60bd4d9166b4ff5510222291d1:headline:e07c51cbb5c5e2b7",
      "before_evidence": "https://web.archive.org/web/20231202180142/https://www.farmlend.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Building and operating supply chains for fresh produce buyers and sellers globally.” to “The trusted partner for fresh produce growers and distributors.”.",
      "between": {
        "from": "2023-12-02T18:01:42.000Z",
        "to": "2024-08-15T01:59:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20240815015939/https://www.farmlend.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-45952af3e660a8e32aecfe140f3eb7c9f5f6cd60bd4d9166b4ff5510222291d1:4340fdb40e0b27bb5c68d495125cf85c1ad428a115df77ca360c723749b8d11a:investors:3176118a2d0eac13",
      "before_evidence": "https://web.archive.org/web/20240815015939/https://www.farmlend.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: QED, LocalGlobe, Allianz Trade and Entrepreneur First.",
      "between": {
        "from": "2024-08-15T01:59:39.000Z",
        "to": "2025-01-14T10:09:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114100916/https://www.farmlend.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 4,
      "id": "page-4340fdb40e0b27bb5c68d495125cf85c1ad428a115df77ca360c723749b8d11a:eaaa082145be14f0c74ac2633205c40c38c910be5a56eee7f8f1fe5cf7da3fac:headline:d770b1ba6ff07b12",
      "before_evidence": "https://web.archive.org/web/20250114100916/https://www.farmlend.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The trusted partner for fresh produce growers and distributors” to “No more surprises.”.",
      "between": {
        "from": "2025-01-14T10:09:16.000Z",
        "to": "2025-07-17T15:12:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717151217/https://www.farmlend.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Growers Edge",
      "record": "https://startuphistory.org/c/growersedge.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Farm-r",
      "record": "https://startuphistory.org/c/farm-r.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Elevate Farm",
      "record": "https://startuphistory.org/c/elevatefarm.ca",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "FarmlandFinder",
      "record": "https://startuphistory.org/c/farmlandfinder.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "KisanKonnect",
      "record": "https://startuphistory.org/c/kisankonnect.in",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FarmLend” company record, https://startuphistory.org/c/farmlend.co.uk"
}