{
  "company": {
    "name": "Fanbase",
    "website": "https://fanbaseclub.com/",
    "record": "https://startuphistory.org/c/fanbaseclub.com"
  },
  "status": null,
  "history_since": "2018-08-20T03:03:18.000Z",
  "baseline": {
    "snapshot_id": "e243557bd4c6d5c9c61a630741d8ace2c304571d50f6d3ce4c9119ee6eed0e8e",
    "observed_at": "2018-08-20T03:03:18.000Z",
    "headline": "realise the potential of your fanbase",
    "description": "Fanbase is a sports application for clubs to manage their fans, increase profits and decrease administrative burden.",
    "evidence": "https://web.archive.org/web/20180820030318/https://www.fanbaseclub.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:59:03.675Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-20T03:03:18.000Z",
      "variants": [
        {
          "headline": "realise the potential of your fanbase",
          "subhead": "Fanbase is a sports application for clubs to manage their fans, increase profits and decrease administrative burden.",
          "observed_at": "2018-08-20T03:03:18.000Z",
          "evidence": "https://web.archive.org/web/20180820030318/https://www.fanbaseclub.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "realise the potential of your fanbase",
      "subhead": "Fanbase is a sports application for clubs to manage their fans, increase profits and decrease administrative burden.",
      "from": "2018-08-20T03:03:18.000Z",
      "to": "2018-08-20T03:03:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180820030318/https://www.fanbaseclub.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-20T03:03:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-10-08T06:49:35.000Z",
      "variants": [
        {
          "headline": "The Digital Power of the Top 1% Built for the 99%",
          "subhead": "Fan engagement software built for the business of sport. Launch digital ticketing, memberships, hospitality packages in a matter of hours.",
          "observed_at": "2025-10-08T06:49:35.000Z",
          "evidence": "https://web.archive.org/web/20251008064935/https://fanbaseclub.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Digital Power of the Top 1% Built for the 99%",
      "subhead": "Fan engagement software built for the business of sport. Launch digital ticketing, memberships, hospitality packages in a matter of hours.",
      "from": "2025-10-08T06:49:35.000Z",
      "to": "2025-10-08T06:49:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251008064935/https://fanbaseclub.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-10-08T06:49:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-09T17:26:47.000Z",
      "variants": [
        {
          "headline": "Grow your club. Not just your ticket sales.",
          "subhead": "Fan engagement software built for the business of sport. Launch digital ticketing, memberships, hospitality packages in a matter of hours.",
          "observed_at": "2026-10-09T17:26:47.000Z",
          "evidence": "https://web.archive.org/web/20261009172647/https://fanbaseclub.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Grow your club. Not just your ticket sales.",
      "subhead": "Fan engagement software built for the business of sport. Launch digital ticketing, memberships, hospitality packages in a matter of hours.",
      "from": "2026-10-09T17:26:47.000Z",
      "to": "2026-10-09T17:26:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20261009172647/https://fanbaseclub.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-10-09T17:26:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:59:03.675Z",
      "variants": [
        {
          "headline": "Sell more. Know your crowd. Grow your fanbase.",
          "subhead": "Ticketing, memberships, fan data and comms in one platform. Sell more, know your crowd and grow your fanbase. Trusted by 312 clubs, leagues and colleges.",
          "observed_at": "2026-11-06T16:59:03.675Z",
          "evidence": "https://fanbaseclub.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Sell more. Know your crowd. Grow your fanbase.",
      "subhead": "Ticketing, memberships, fan data and comms in one platform. Sell more, know your crowd and grow your fanbase. Trusted by 312 clubs, leagues and colleges.",
      "from": "2026-11-06T16:59:03.675Z",
      "to": "2026-11-06T16:59:03.675Z",
      "captures": 1,
      "evidence": "https://fanbaseclub.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:59:03.675Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fe570949b36f96d749e06a7964284d9de44b9f3e30641fc54720d7783b3e26a2:e7bd12d6a02400f69a7bb05a763813360b238a843b96274df18cad31375f0d2c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20200507205715/https://www.fanbaseclub.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-05-07T20:57:15.000Z",
        "to": "2020-11-01T00:15:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20201101001544/https://www.fanbaseclub.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-1cf1a4126f388f92955b39f9088993f845404e8b03c94149206c16e3d30d5766:ce0dd5c1841cb5c87d4d959b826e0005eaef4d11f62177fb72d0ac94ba13fa3a:headline:50c8d5d5d65b8559",
      "before_evidence": "https://web.archive.org/web/20251008064935/https://fanbaseclub.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Digital Power of the Top 1% Built for the 99%” to “Grow your club. Not just your ticket sales.”.",
      "between": {
        "from": "2025-10-08T06:49:35.000Z",
        "to": "2026-10-09T17:26:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20261009172647/https://fanbaseclub.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ce0dd5c1841cb5c87d4d959b826e0005eaef4d11f62177fb72d0ac94ba13fa3a:41bda70e3130b2c66104409ad661ee0832f149f12f1ee1b9142d4b1786ccdacd:headline:28de3124796e3b18",
      "before_evidence": "https://web.archive.org/web/20261009172647/https://fanbaseclub.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Grow your club. Not just your ticket sales.” to “Sell more. Know your crowd. Grow your fanbase.”.",
      "between": {
        "from": "2026-10-09T17:26:47.000Z",
        "to": "2026-11-06T16:59:03.675Z"
      },
      "evidence": "https://fanbaseclub.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Fanbase updates homepage messaging and adds pricing page",
    "summary": "Fanbase has updated its homepage headlines and added a pricing page, with recent messaging emphasizing selling more, understanding audiences and growing a fanbase.",
    "points": [
      {
        "text": "Between May 2020 and November 2020, Fanbase added a pricing page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between October 2025 and October 2026, Fanbase changed its homepage headline to “Grow your club. Not just your ticket sales.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between October 2026 and November 2026, Fanbase changed its homepage headline to “Sell more. Know your crowd. Grow your fanbase.”",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The changes in homepage headlines between October 2025 and November 2026 suggest a focus on helping clubs sell more while better understanding and growing their audiences.",
        "kind": "interpretation",
        "changes": [
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:57:09.358Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fanbase” company record, https://startuphistory.org/c/fanbaseclub.com"
}