{
  "company": {
    "name": "Fairmart",
    "website": "https://fairmart.app/",
    "record": "https://startuphistory.org/c/fairmart.app"
  },
  "status": null,
  "history_since": "2021-03-23T05:26:57.000Z",
  "baseline": {
    "snapshot_id": "0f266ace10064ad2c4e721635a0841a69b604b7ce25bb6f802ae2205cba459ab",
    "observed_at": "2021-03-23T05:26:57.000Z",
    "headline": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
    "description": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
    "evidence": "https://web.archive.org/web/20210323052657/https://www.fairmart.app/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T14:12:51.822Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-02-08T13:13:35.000Z",
      "variants": [
        {
          "headline": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2021-03-23T05:26:57.000Z",
          "evidence": "https://web.archive.org/web/20210323052657/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2021-10-24T08:47:26.000Z",
          "evidence": "https://web.archive.org/web/20211024084726/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2022-01-26T10:46:25.000Z",
          "evidence": "https://web.archive.org/web/20220126104625/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2023-02-08T13:13:35.000Z",
          "evidence": "https://web.archive.org/web/20230208131335/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
      "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
      "from": "2021-03-23T05:26:57.000Z",
      "to": "2023-02-08T13:13:35.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20230208131335/https://www.fairmart.app/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-03-23T05:26:57.000Z",
          "to": "2023-02-08T13:13:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T14:12:51.822Z",
      "variants": [
        {
          "headline": "One Platform Many Channels",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2023-10-16T09:29:38.000Z",
          "evidence": "https://web.archive.org/web/20231016092938/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform Many Channels",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2024-02-26T03:38:51.000Z",
          "evidence": "https://web.archive.org/web/20240226033851/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform Many Channels",
          "subhead": "Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.",
          "observed_at": "2024-07-04T16:28:53.000Z",
          "evidence": "https://web.archive.org/web/20240704162853/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform Many Channels",
          "subhead": "AI powered POS and e-commerce for your retail store",
          "observed_at": "2025-07-15T12:54:11.000Z",
          "evidence": "https://web.archive.org/web/20250715125411/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform Many Channels",
          "subhead": "AI powered POS and e-commerce for your retail store",
          "observed_at": "2026-01-12T07:18:59.000Z",
          "evidence": "https://web.archive.org/web/20260112071859/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform Many Channels",
          "subhead": "AI powered POS and e-commerce for your retail store",
          "observed_at": "2026-09-15T03:06:47.000Z",
          "evidence": "https://web.archive.org/web/20260915030647/https://www.fairmart.app/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One Platform Many Channels",
          "subhead": "AI powered POS and e-commerce for your retail store",
          "observed_at": "2026-11-05T14:12:51.822Z",
          "evidence": "https://www.fairmart.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "One Platform Many Channels",
      "subhead": "AI powered POS and e-commerce for your retail store",
      "from": "2023-10-16T09:29:38.000Z",
      "to": "2026-11-05T14:12:51.822Z",
      "captures": 7,
      "evidence": "https://www.fairmart.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-10-16T09:29:38.000Z",
          "to": "2026-11-05T14:12:51.822Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0f266ace10064ad2c4e721635a0841a69b604b7ce25bb6f802ae2205cba459ab:4914e246ecb7fc2e59ae51c98e6d65f69be4be3c8526ebd397b245e7c80ff7d8:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210323052657/https://www.fairmart.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-03-23T05:26:57.000Z",
        "to": "2021-10-24T08:47:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20211024084726/https://www.fairmart.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-e014bc05299bac196430b7473cf2d03ddb73d4466ce7d5bc207e6a7c5b618556:33d647eb8ae43c42c3b272bc074680de9c979966acb9300254bf817b8e8af603:headline:07b8ed098b2d20f8",
      "before_evidence": "https://web.archive.org/web/20230208131335/https://www.fairmart.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fairmart lists your products online instantly and gives your customers the ability to preorder from your store.” to “One Platform Many Channels”.",
      "between": {
        "from": "2023-02-08T13:13:35.000Z",
        "to": "2023-10-16T09:29:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20231016092938/https://www.fairmart.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-51c3c1976339fe788d5b0fc0d027fdfc930f3c9a2aa08b89ba2b75b90f66c294:b9154bb11934cd436773a38810a76a1727274376ff636656f518a251422f9128:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240704162853/https://www.fairmart.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-07-04T16:28:53.000Z",
        "to": "2025-07-15T12:54:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20250715125411/https://www.fairmart.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Fairmart” company record, https://startuphistory.org/c/fairmart.app"
}