{
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    "website": "https://fairly.ai/",
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      },
      "evidence": "https://web.archive.org/web/20220116035105/https://www.fairly.ai/",
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      "evidence": "https://web.archive.org/web/20220116035105/https://www.fairly.ai/",
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      "label": "Go-to-market",
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      "evidence": "https://web.archive.org/web/20240126052257/https://www.fairly.ai/",
      "evidence_kind": "internet_archive",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Simplify AI Safety, Security, and Compliance” to “BEYOND AI GOVERNANCE. INTO AI INTELLIGENCE.”.",
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      "before_evidence": "https://web.archive.org/web/20240709081046/https://www.fairly.ai/",
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      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
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      "topic": "https://startuphistory.org/t/switched-to-sales-led"
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “FAIRLY AI” company record, https://startuphistory.org/c/fairly.ai"
}