{
  "company": {
    "name": "Factorial",
    "website": "https://factorialhr.com/",
    "record": "https://startuphistory.org/c/factorialhr.com"
  },
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    "headline": "Invest your time on what matters most, the employees. Our human resources software does the heavy work for you.",
    "description": "Online Hr solution for small and medium companies. Documents, compensation, holidays, sick leaves and benefits for employees.",
    "evidence": "https://web.archive.org/web/20170706231208/https://factorialhr.com/",
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  "live_status": null,
  "messaging": [
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        {
          "headline": "Invest your time on what matters most, the employees. Our human resources software does the heavy work for you.",
          "subhead": "Online Hr solution for small and medium companies. Documents, compensation, holidays, sick leaves and benefits for employees.",
          "observed_at": "2017-07-06T23:12:08.000Z",
          "evidence": "https://web.archive.org/web/20170706231208/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Factorial is a human resources software that does the paperwork for you so you can spend time on what really matters, the employees.",
          "subhead": "Online Hr solution for small and medium companies. Documents, compensation, holidays, sick leaves and benefits for employees.",
          "observed_at": "2018-07-14T08:50:46.000Z",
          "evidence": "https://web.archive.org/web/20180714085046/https://factorialhr.com/",
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      ],
      "headline": "Factorial is a human resources software that does the paperwork for you so you can spend time on what really matters, the employees.",
      "subhead": "Online Hr solution for small and medium companies. Documents, compensation, holidays, sick leaves and benefits for employees.",
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      "to": "2018-07-14T08:50:46.000Z",
      "captures": 2,
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      "evidence_kind": "internet_archive",
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    {
      "quote_observed_at": "2020-07-01T20:39:43.000Z",
      "variants": [
        {
          "headline": "+30.000 businesses already use our human resources software",
          "subhead": "An HR software small & medium-sized businesses. Document manager, reports, Holidays, sick leaves, organizational charts, employee portal and +",
          "observed_at": "2019-07-20T07:28:12.000Z",
          "evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Over 60,000 companies have already used our human resources software",
          "subhead": "An HR software small & medium-sized businesses. Document manager, reports, Holidays, sick leaves, organizational charts, employee portal and +",
          "observed_at": "2020-07-01T20:39:43.000Z",
          "evidence": "https://web.archive.org/web/20200701203943/https://factorialhr.com/",
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        }
      ],
      "headline": "Over 60,000 companies have already used our human resources software",
      "subhead": "An HR software small & medium-sized businesses. Document manager, reports, Holidays, sick leaves, organizational charts, employee portal and +",
      "from": "2019-07-20T07:28:12.000Z",
      "to": "2020-07-01T20:39:43.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200701203943/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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        {
          "headline": "Everything you need to manage your HR processes",
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          "observed_at": "2021-07-06T12:21:54.000Z",
          "evidence": "https://web.archive.org/web/20210706122154/https://factorialhr.com/",
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      "headline": "Everything you need to manage your HR processes",
      "subhead": "A human resources (HR) software that helps CEOs and HR pros streamline employee time tracking, time off management, performance, and more - all in one place.",
      "from": "2021-07-06T12:21:54.000Z",
      "to": "2021-07-06T12:21:54.000Z",
      "captures": 1,
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      "variants": [
        {
          "headline": "More than 60.000 companies trust our HR software. Want to know why?",
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          "observed_at": "2022-07-03T05:22:57.000Z",
          "evidence": "https://web.archive.org/web/20220703052257/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "An HR software? Far more than that.",
          "subhead": "A human resources (HR) software that helps CEOs and HR pros streamline employee time tracking, time off management, performance, and more - all in one place.",
          "observed_at": "2023-07-05T00:45:59.000Z",
          "evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
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      ],
      "headline": "An HR software? Far more than that.",
      "subhead": "A human resources (HR) software that helps CEOs and HR pros streamline employee time tracking, time off management, performance, and more - all in one place.",
      "from": "2022-07-03T05:22:57.000Z",
      "to": "2023-07-05T00:45:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2023-07-05T00:45:59.000Z"
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      "current": false
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    {
      "quote_observed_at": "2026-08-02T14:17:10.000Z",
      "variants": [
        {
          "headline": "HR Software to Empower Your Team",
          "subhead": "A human resources (HR) software that helps CEOs and HR pros streamline employee time tracking, time off management, performance, and more - all in one place.",
          "observed_at": "2024-07-04T04:38:19.000Z",
          "evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "The business software to manage your whole team.",
          "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
          "observed_at": "2025-07-08T18:15:21.000Z",
          "evidence": "https://web.archive.org/web/20250708181521/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The business software to manage your whole team.",
          "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
          "observed_at": "2025-08-03T10:12:23.000Z",
          "evidence": "https://web.archive.org/web/20250803101223/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The business software to manage your whole team",
          "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
          "observed_at": "2025-11-02T20:47:38.000Z",
          "evidence": "https://web.archive.org/web/20251102204738/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The business software to manage your whole team",
          "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
          "observed_at": "2026-01-29T18:10:18.000Z",
          "evidence": "https://web.archive.org/web/20260129181018/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The business software to manage your whole team",
          "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
          "observed_at": "2026-07-09T07:47:57.000Z",
          "evidence": "https://web.archive.org/web/20260709074757/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "The business software to manage your whole team",
          "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
          "observed_at": "2026-08-02T14:17:10.000Z",
          "evidence": "https://web.archive.org/web/20260802141710/https://factorialhr.com/",
          "evidence_kind": "internet_archive"
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      "headline": "The business software to manage your whole team",
      "subhead": "Factorial is the all-in-one business software that connects everything you need to manage your team and grow your business.",
      "from": "2024-07-04T04:38:19.000Z",
      "to": "2026-08-02T14:17:10.000Z",
      "captures": 7,
      "evidence": "https://web.archive.org/web/20260802141710/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-08-02T14:17:10.000Z"
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      "variants": [
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          "headline": "The AI for business that unlocks your company’s potential",
          "subhead": "Factorial is the AI for business, connecting your HR, finance, and IT into one system that understands your company's context.",
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      "headline": "The AI for business that unlocks your company’s potential",
      "subhead": "Factorial is the AI for business, connecting your HR, finance, and IT into one system that understands your company's context.",
      "from": "2026-11-06T16:59:03.675Z",
      "to": "2026-11-06T16:59:03.675Z",
      "captures": 1,
      "evidence": "https://factorial.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Factorial is a human resources software that does the paperwork for you so you can spend time on what really matters, the employees.” to “+30.000 businesses already use our human resources software”.",
      "between": {
        "from": "2018-07-14T08:50:46.000Z",
        "to": "2019-07-20T07:28:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
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    {
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      "before_evidence": "https://web.archive.org/web/20180714085046/https://factorialhr.com/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2019-07-20T07:28:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-0fb92251add8d07a53fe643e2e051ad7726ebf1478cf13ec0ffb3df7ce761ab2:b9c6b8745d16ae65d10cf9c8921b43f8f57f40dab016b411c081cdb04ae7ab1f:logos:31c7600d5aa6f0f7",
      "before_evidence": "https://web.archive.org/web/20180714085046/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: human resources software, glovo, holaluz, ulabox, hawkers, badi and timeoff software.",
      "between": {
        "from": "2018-07-14T08:50:46.000Z",
        "to": "2019-07-20T07:28:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2020-07-01T20:39:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701203943/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-b9c6b8745d16ae65d10cf9c8921b43f8f57f40dab016b411c081cdb04ae7ab1f:b98bf871c14e72249932c16550a5f84b71f47a167623927a51f7d4eeddfa2a41:traction:e7a7eb661ab96fae",
      "before_evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “60,000 companies” on its homepage (was “30.000 businesses”).",
      "between": {
        "from": "2019-07-20T07:28:12.000Z",
        "to": "2020-07-01T20:39:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701203943/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-b9c6b8745d16ae65d10cf9c8921b43f8f57f40dab016b411c081cdb04ae7ab1f:b98bf871c14e72249932c16550a5f84b71f47a167623927a51f7d4eeddfa2a41:logos:df581d213753d05b",
      "before_evidence": "https://web.archive.org/web/20190720072812/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: aticco, byhours, coverwallet, thepowermba, jeff, Twitter, Facebook, Linkedin and 1 more.",
      "between": {
        "from": "2019-07-20T07:28:12.000Z",
        "to": "2020-07-01T20:39:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200701203943/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-b98bf871c14e72249932c16550a5f84b71f47a167623927a51f7d4eeddfa2a41:a7758ee53698cb824e99273a477bcbab0b931169874421b9a5df344cd01b56ed:headline:87e0fceb12d4338e",
      "before_evidence": "https://web.archive.org/web/20200701203943/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Over 60,000 companies have already used our human resources software” to “Everything you need to manage your HR processes”.",
      "between": {
        "from": "2020-07-01T20:39:43.000Z",
        "to": "2021-07-06T12:21:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20210706122154/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-a7758ee53698cb824e99273a477bcbab0b931169874421b9a5df344cd01b56ed:29f2037bb8c3ac27693922de9d6b4a908b065cdb17726da38948be41b129c8ef:headline:81ad923ffb6214f0",
      "before_evidence": "https://web.archive.org/web/20210706122154/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Everything you need to manage your HR processes” to “More than 60.000 companies trust our HR software. Want to know why?”.",
      "between": {
        "from": "2021-07-06T12:21:54.000Z",
        "to": "2022-07-03T05:22:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220703052257/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-29f2037bb8c3ac27693922de9d6b4a908b065cdb17726da38948be41b129c8ef:f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:headline:1bb93f56b30871cd",
      "before_evidence": "https://web.archive.org/web/20220703052257/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “More than 60.000 companies trust our HR software. Want to know why?” to “An HR software? Far more than that.”.",
      "between": {
        "from": "2022-07-03T05:22:57.000Z",
        "to": "2023-07-05T00:45:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-29f2037bb8c3ac27693922de9d6b4a908b065cdb17726da38948be41b129c8ef:f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220703052257/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-03T05:22:57.000Z",
        "to": "2023-07-05T00:45:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 11,
      "id": "page-29f2037bb8c3ac27693922de9d6b4a908b065cdb17726da38948be41b129c8ef:f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:traction:ec8d640c8aa0fe61",
      "before_evidence": "https://web.archive.org/web/20220703052257/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “7,000 companies” on its homepage (was “60.000 companies”).",
      "between": {
        "from": "2022-07-03T05:22:57.000Z",
        "to": "2023-07-05T00:45:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 12,
      "id": "page-f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:headline:0f9992e946be59e8",
      "before_evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “An HR software? Far more than that.” to “HR Software to Empower Your Team”.",
      "between": {
        "from": "2023-07-05T00:45:59.000Z",
        "to": "2024-07-04T04:38:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-07-05T00:45:59.000Z",
        "to": "2024-07-04T04:38:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:traction:134678b38a44c3af",
      "before_evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10,000 companies” on its homepage (was “7,000 companies”).",
      "between": {
        "from": "2023-07-05T00:45:59.000Z",
        "to": "2024-07-04T04:38:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 15,
      "id": "page-f0ca5c1865c693355e50ea30946497343d3adc07aee8d11ad9b350556a8077b6:6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20230705004559/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-07-05T00:45:59.000Z",
        "to": "2024-07-04T04:38:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 16,
      "id": "classifier-6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:1c8b6db8521f64a87caa63f85f7002bdf2d60f2b408e23f588bd441d79c427c8:repositioning",
      "before_evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “HR Software to Empower Your Team” to “The business software to manage your whole team.”.",
      "between": {
        "from": "2024-07-04T04:38:19.000Z",
        "to": "2025-07-08T18:15:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708181521/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 17,
      "id": "page-6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:1c8b6db8521f64a87caa63f85f7002bdf2d60f2b408e23f588bd441d79c427c8:traction:cca2e8d336237ee2",
      "before_evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “500 Employees” on its homepage (was “50 employees”).",
      "between": {
        "from": "2024-07-04T04:38:19.000Z",
        "to": "2025-07-08T18:15:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708181521/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 18,
      "id": "page-6686a97556ea32b26230922fe78bb5348c2792c323ed55ed2f29b68d5b8d7813:1c8b6db8521f64a87caa63f85f7002bdf2d60f2b408e23f588bd441d79c427c8:traction:f06dd518f1d2a491",
      "before_evidence": "https://web.archive.org/web/20240704043819/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “13,000 companies” on its homepage (was “10,000 companies”).",
      "between": {
        "from": "2024-07-04T04:38:19.000Z",
        "to": "2025-07-08T18:15:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708181521/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 19,
      "id": "page-d91fd16c9a25ff39cf93103a5e8eb1dadd42eca293c6d5e0eea1c5de5f62271d:119efeee99446fd186ed99a8d7bc2b3be4ac9e6fb472445ac1147b715fb5cfad:traction:97bf329d532f916c",
      "before_evidence": "https://web.archive.org/web/20251102204738/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “15,000 companies” on its homepage (was “13,000 companies”).",
      "between": {
        "from": "2025-11-02T20:47:38.000Z",
        "to": "2026-01-29T18:10:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260129181018/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 20,
      "id": "page-119efeee99446fd186ed99a8d7bc2b3be4ac9e6fb472445ac1147b715fb5cfad:6efec3198e4990eaf20f7a46de374f5af872a6cafec1efeef3f99472c30ed97d:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260129181018/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-29T18:10:18.000Z",
        "to": "2026-07-09T07:47:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709074757/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 21,
      "id": "page-119efeee99446fd186ed99a8d7bc2b3be4ac9e6fb472445ac1147b715fb5cfad:6efec3198e4990eaf20f7a46de374f5af872a6cafec1efeef3f99472c30ed97d:logos:835f88b87a42e430",
      "before_evidence": "https://web.archive.org/web/20260129181018/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: MiiN, Nude Project, rock in rio, Mestiça, unimed, dms and Freshly.",
      "between": {
        "from": "2026-01-29T18:10:18.000Z",
        "to": "2026-07-09T07:47:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709074757/https://factorialhr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 22,
      "id": "page-50e01875a74356354775d33ab2ee7ee7a8ad94e93dbe316130eccc23fa66ccc0:30443c4b6ea6a12abf270959555d674684ed072cfd517fa250068d3f48566387:headline:6ecbc45af12a0d05",
      "before_evidence": "https://web.archive.org/web/20260802141710/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The business software to manage your whole team” to “The AI for business that unlocks your company’s potential”.",
      "between": {
        "from": "2026-08-02T14:17:10.000Z",
        "to": "2026-11-06T16:59:03.675Z"
      },
      "evidence": "https://factorial.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 23,
      "id": "page-50e01875a74356354775d33ab2ee7ee7a8ad94e93dbe316130eccc23fa66ccc0:30443c4b6ea6a12abf270959555d674684ed072cfd517fa250068d3f48566387:logos:1a1f2aa2f2c6adc1",
      "before_evidence": "https://web.archive.org/web/20260802141710/https://factorialhr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Marqués de Riscal.",
      "between": {
        "from": "2026-08-02T14:17:10.000Z",
        "to": "2026-11-06T16:59:03.675Z"
      },
      "evidence": "https://factorial.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Factorial” company record, https://startuphistory.org/c/factorialhr.com"
}