{
  "company": {
    "name": "Expect Fitness",
    "website": "https://expect.fit/",
    "record": "https://startuphistory.org/c/expect.fit"
  },
  "status": null,
  "history_since": "2022-01-28T00:28:47.000Z",
  "baseline": {
    "snapshot_id": "3bfb0af3604c0d6e93d73e176a9018c09f42211be44ecc849aa511a4d7227fe6",
    "observed_at": "2022-01-28T00:28:47.000Z",
    "headline": "Expect more from prenatal fitness ​​",
    "description": null,
    "evidence": "https://web.archive.org/web/20220128002847/https://www.expect.fit/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2024-01-20T09:58:59.000Z",
      "variants": [
        {
          "headline": "Expect more from prenatal fitness ​​",
          "subhead": null,
          "observed_at": "2022-01-28T00:28:47.000Z",
          "evidence": "https://web.archive.org/web/20220128002847/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Expect more from prenatal fitness ​​",
          "subhead": null,
          "observed_at": "2022-08-09T07:21:16.000Z",
          "evidence": "https://web.archive.org/web/20220809072116/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Expect more from prenatal fitness ​​",
          "subhead": null,
          "observed_at": "2023-01-30T01:08:04.000Z",
          "evidence": "https://web.archive.org/web/20230130010804/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Expect more from prenatal fitness ​​",
          "subhead": null,
          "observed_at": "2023-09-22T11:07:16.000Z",
          "evidence": "https://web.archive.org/web/20230922110716/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Expect more from prenatal fitness ​​",
          "subhead": null,
          "observed_at": "2024-01-20T09:58:59.000Z",
          "evidence": "https://web.archive.org/web/20240120095859/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Expect more from prenatal fitness ​​",
      "subhead": null,
      "from": "2022-01-28T00:28:47.000Z",
      "to": "2024-01-20T09:58:59.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20240120095859/https://www.expect.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-28T00:28:47.000Z",
          "to": "2024-01-20T09:58:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-06T17:42:44.000Z",
      "variants": [
        {
          "headline": "Pregnancy-Optimized Fitness",
          "subhead": "Transform your pregnancy with the only streaming fitness platform where every workout is approved for safety by world-class OB/GYNs.",
          "observed_at": "2024-07-22T07:16:07.000Z",
          "evidence": "https://web.archive.org/web/20240722071607/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pregnancy-Optimized Fitness",
          "subhead": "Expect is the only streaming fitness platform where every workout is approved for safety by world-class OB/GYNs. We offer everything from cardio to pilates to pregnancy-focused pelvic floor programs d",
          "observed_at": "2025-01-15T00:08:36.000Z",
          "evidence": "https://web.archive.org/web/20250115000836/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pregnancy-Optimized Fitness",
          "subhead": "Expect is the only streaming fitness platform where every workout is approved for safety by world-class OB/GYNs. We offer everything from cardio to pilates to pregnancy-focused pelvic floor programs d",
          "observed_at": "2025-07-13T07:42:05.000Z",
          "evidence": "https://web.archive.org/web/20250713074205/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pregnancy-Optimized Fitness",
          "subhead": "Expect is the only streaming fitness platform where every workout is approved for safety by world-class OB/GYNs. We offer everything from cardio to pilates to pregnancy-focused pelvic floor programs d",
          "observed_at": "2026-01-18T22:42:54.000Z",
          "evidence": "https://web.archive.org/web/20260118224254/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pregnancy-Optimized Fitness",
          "subhead": "Expect is the only streaming fitness platform where every workout is approved for safety by world-class OB/GYNs. We offer everything from cardio to pilates to pregnancy-focused pelvic floor programs d",
          "observed_at": "2026-10-06T17:42:44.000Z",
          "evidence": "https://web.archive.org/web/20261006174244/https://www.expect.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pregnancy-Optimized Fitness",
      "subhead": "Expect is the only streaming fitness platform where every workout is approved for safety by world-class OB/GYNs. We offer everything from cardio to pilates to pregnancy-focused pelvic floor programs d",
      "from": "2024-07-22T07:16:07.000Z",
      "to": "2026-10-06T17:42:44.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20261006174244/https://www.expect.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-22T07:16:07.000Z",
          "to": "2026-10-06T17:42:44.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-dcf3ec7a38eb1bf00e3942db740166a9bc868c7cb5c5a4069e8f2c280cc708b5:ffa527e40331c30d97a4f72dbcecb3dd090b551f95bd5f1b286f175cd5b64878:headline:990895e6970b4f2c",
      "before_evidence": "https://web.archive.org/web/20240120095859/https://www.expect.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Expect more from prenatal fitness ​​” to “Pregnancy-Optimized Fitness”.",
      "between": {
        "from": "2024-01-20T09:58:59.000Z",
        "to": "2024-07-22T07:16:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20240722071607/https://www.expect.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2500b6ff3e6b8aa0429eb6eb690475a12ac7aa733f0af9d9883d6ce0a73a5ecd:0faa0edbcb0ea2405ff9cb6eaefcf373fe6c6dc8593071423953bd26ca9e172f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250115000836/https://www.expect.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-15T00:08:36.000Z",
        "to": "2025-07-13T07:42:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250713074205/https://www.expect.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": {
    "headline": "Expect Fitness updates positioning and adds free access option",
    "summary": "Expect Fitness updated its homepage headline and introduced a free sign-up or trial. These changes indicate adjustments to how it presents and distributes its offering.",
    "points": [
      {
        "text": "Between January 2024 and July 2024, Expect Fitness changed its homepage headline from “Expect more from prenatal fitness ​​” to “Pregnancy-Optimized Fitness”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2025 and July 2025, Expect Fitness added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The updated headline and the addition of a free sign-up or trial may suggest Expect Fitness is refining its positioning and making entry easier for potential users.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:45:31.491Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Expect Fitness” company record, https://startuphistory.org/c/expect.fit"
}