{
  "company": {
    "name": "Exchange Robotics",
    "website": "https://exchangerobotics.com/",
    "record": "https://startuphistory.org/c/exchangerobotics.com"
  },
  "status": null,
  "history_since": "2023-10-30T18:36:27.000Z",
  "baseline": {
    "snapshot_id": "30cf77efb8351d319bcf1a6cc32ad3a78f12094915d963f9109311f894f9105d",
    "observed_at": "2023-10-30T18:36:27.000Z",
    "headline": "Democratizing Credit Alternative Markets",
    "description": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
    "evidence": "https://web.archive.org/web/20231030183627/https://www.exchangerobotics.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:57:59.023Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-08-02T01:39:44.000Z",
      "variants": [
        {
          "headline": "Democratizing Credit Alternative Markets",
          "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
          "observed_at": "2023-10-30T18:36:27.000Z",
          "evidence": "https://web.archive.org/web/20231030183627/https://www.exchangerobotics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Generative AI for Credit Alternative Markets",
          "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
          "observed_at": "2024-02-24T10:48:46.000Z",
          "evidence": "https://web.archive.org/web/20240224104846/https://www.exchangerobotics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Generative AI for Credit Alternative Markets",
          "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
          "observed_at": "2024-08-02T01:39:44.000Z",
          "evidence": "https://web.archive.org/web/20240802013944/https://www.exchangerobotics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Generative AI for Credit Alternative Markets",
      "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
      "from": "2023-10-30T18:36:27.000Z",
      "to": "2024-08-02T01:39:44.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240802013944/https://www.exchangerobotics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-10-30T18:36:27.000Z",
          "to": "2024-08-02T01:39:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-18T02:09:45.000Z",
      "variants": [
        {
          "headline": "Generative AI Labs Solutions",
          "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
          "observed_at": "2025-01-20T06:54:14.000Z",
          "evidence": "https://web.archive.org/web/20250120065414/https://www.exchangerobotics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Generative AI Labs Solutions",
          "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
          "observed_at": "2025-07-18T02:09:45.000Z",
          "evidence": "https://web.archive.org/web/20250718020945/https://www.exchangerobotics.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Generative AI Labs Solutions",
      "subhead": "EXCHANGE ROBOTICS IS THE DATA DRIVEN AI COPILOT FOR CREDIT PROFESSIONALS",
      "from": "2025-01-20T06:54:14.000Z",
      "to": "2025-07-18T02:09:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250718020945/https://www.exchangerobotics.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-20T06:54:14.000Z",
          "to": "2025-07-18T02:09:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:57:59.023Z",
      "variants": [
        {
          "headline": "Blogs/News",
          "subhead": "Finance & Investment Webinar (Invest Insight)",
          "observed_at": "2026-01-24T19:05:27.000Z",
          "evidence": "https://web.archive.org/web/20260124190527/https://www.exchangerobotics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Blogs/News",
          "subhead": "Finance & Investment Webinar (Invest Insight)",
          "observed_at": "2026-11-06T16:57:59.023Z",
          "evidence": "https://www.exchangerobotics.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Blogs/News",
      "subhead": "Finance & Investment Webinar (Invest Insight)",
      "from": "2026-01-24T19:05:27.000Z",
      "to": "2026-11-06T16:57:59.023Z",
      "captures": 2,
      "evidence": "https://www.exchangerobotics.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-24T19:05:27.000Z",
          "to": "2026-11-06T16:57:59.023Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-cbc96d1c886752d3be9313854aeb4709b45690968d3b8138c6d382106626bf73:8e720756507dd8feb976920988b574d424c83186d01a48cabb486164cea5a0d0:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240224104846/https://www.exchangerobotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-02-24T10:48:46.000Z",
        "to": "2024-08-02T01:39:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240802013944/https://www.exchangerobotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "classifier-8e720756507dd8feb976920988b574d424c83186d01a48cabb486164cea5a0d0:6f49df351b03a2d87e0f2299b59143d04bcf67f23f6c89f09298e043b1618693:repositioning",
      "before_evidence": "https://web.archive.org/web/20240802013944/https://www.exchangerobotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Generative AI for Credit Alternative Markets” to “Generative AI Labs Solutions”.",
      "between": {
        "from": "2024-08-02T01:39:44.000Z",
        "to": "2025-01-20T06:54:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20250120065414/https://www.exchangerobotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-8e720756507dd8feb976920988b574d424c83186d01a48cabb486164cea5a0d0:6f49df351b03a2d87e0f2299b59143d04bcf67f23f6c89f09298e043b1618693:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240802013944/https://www.exchangerobotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-08-02T01:39:44.000Z",
        "to": "2025-01-20T06:54:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20250120065414/https://www.exchangerobotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 4,
      "id": "page-7c6318c3f170b74fb3dcce32e9e301f47055e0fe1ab6b3a45ddcce8bb08d7247:edb56f396771e626911af2e6d37d341e2ba2b2da41194b8f783c1cf35225ba53:headline:5afe4e4b6d7d4452",
      "before_evidence": "https://web.archive.org/web/20250718020945/https://www.exchangerobotics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Generative AI Labs Solutions” to “Blogs/News”.",
      "between": {
        "from": "2025-07-18T02:09:45.000Z",
        "to": "2026-01-24T19:05:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260124190527/https://www.exchangerobotics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Exchange Robotics homepage now led by “Blogs/News”",
    "summary": "Exchange Robotics changed its homepage focus and how visitors engage with its offering. The site now leads with a “Blogs/News” headline, and visitors are asked to book a demo instead of using a free sign-up.",
    "points": [
      {
        "text": "Between February 2024 and August 2024, Exchange Robotics added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2024 and January 2025, Exchange Robotics dropped its free sign-up, asking visitors to book a demo instead.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between August 2024 and January 2025, a classifier read the change from “Generative AI for Credit Alternative Markets” to “Generative AI Labs Solutions” as a repositioning, which may suggest a shift in how the company frames its offering.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Exchange Robotics changed its homepage headline from “Generative AI Labs Solutions” to “Blogs/News”, which may point to a shift in emphasis toward content or updates on the main page.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T14:57:37.311Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Exchange Robotics” company record, https://startuphistory.org/c/exchangerobotics.com"
}