{
  "company": {
    "name": "Evidently AI",
    "website": "https://evidentlyai.com/",
    "record": "https://startuphistory.org/c/evidentlyai.com"
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    "headline": "Evidently AI - Machine Learning Model Monitoring Platform",
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  "live_status": null,
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        {
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      "variants": [
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      "variants": [
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          "subhead": "Ensure your AI is production-ready. Test LLMs and monitor performance across AI applications, RAG systems, and multi-agent workflows. Built on open-source.",
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          "evidence": "https://web.archive.org/web/20260102042518/https://www.evidentlyai.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Evaluation and observability for ‍ AI systems",
          "subhead": "Ensure your AI is production-ready. Test LLMs and monitor performance across AI applications, RAG systems, and multi-agent workflows. Built on open-source.",
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          "evidence": "https://web.archive.org/web/20260502000816/https://www.evidentlyai.com/",
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        },
        {
          "headline": "Open-source AI evaluation and observability",
          "subhead": "Ensure your AI is production-ready. Test LLMs and monitor performance across AI applications, RAG systems, and multi-agent workflows. Open-source.",
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        {
          "headline": "Open-source AI evaluation and observability",
          "subhead": "Ensure your AI is production-ready. Test LLMs and monitor performance across AI applications, RAG systems, and multi-agent workflows. Open-source.",
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          "evidence": "https://web.archive.org/web/20261016142333/https://www.evidentlyai.com/",
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        },
        {
          "headline": "Open-source AI evaluation and observability",
          "subhead": "Ensure your AI is production-ready. Test LLMs and monitor performance across AI applications, RAG systems, and multi-agent workflows. Open-source.",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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        "to": "2024-01-01T21:37:23.000Z"
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      "between": {
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        "to": "2024-01-01T21:37:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101213723/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The open-source ML observability platform” to “Collaborative AI observability platform”.",
      "between": {
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        "to": "2024-07-05T06:19:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705061945/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
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      "before_evidence": "https://web.archive.org/web/20240101213723/https://www.evidentlyai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2024-01-01T21:37:23.000Z",
        "to": "2024-07-05T06:19:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705061945/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2024-07-05T06:19:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705061945/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "classifier-4a233679d0f53460122040c1568f82552a6882e1e0a91a6cb109500ae1c59c27:1bb0e561c423a138690c4e9fa70be5d3510f104dd2d0b12b7fa1c9f740cbd0b6:repositioning",
      "before_evidence": "https://web.archive.org/web/20250102094434/https://www.evidentlyai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Collaborative AI observability platform” to “The testing stack for AI products”.",
      "between": {
        "from": "2025-01-02T09:44:34.000Z",
        "to": "2025-08-03T02:19:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250803021927/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-1bb0e561c423a138690c4e9fa70be5d3510f104dd2d0b12b7fa1c9f740cbd0b6:f5480577e297a4ec1d68573ea3f45676a9cf5a48d9e5930e832c3b420b6a477a:headline:9cf78ea13fd4d5c6",
      "before_evidence": "https://web.archive.org/web/20250803021927/https://www.evidentlyai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The testing stack for AI products” to “Evaluation and observability for ‍ AI systems”.",
      "between": {
        "from": "2025-08-03T02:19:27.000Z",
        "to": "2025-11-02T20:42:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102204215/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-2a6a4cfdbace9cae7884933b22478245b1c3e698f9ae4f7052299cbc2bc32a79:4cb43b4f13dce95af0d192eb7ed0045fc53b83b2fb5ea5550cdd025c85897f77:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260102042518/https://www.evidentlyai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-02T04:25:18.000Z",
        "to": "2026-05-02T00:08:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260502000816/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-4cb43b4f13dce95af0d192eb7ed0045fc53b83b2fb5ea5550cdd025c85897f77:c28a4046d7ba93ca7ac6f3aad309af60ac4e0e234fbc5055a53829585e2b5c22:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260502000816/https://www.evidentlyai.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-05-02T00:08:16.000Z",
        "to": "2026-07-09T18:55:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709185502/https://www.evidentlyai.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Evidently AI shifts toward demo-led sales for AI system evaluation",
    "summary": "Evidently AI has updated its positioning around evaluation and observability for AI systems and moved from self-serve access toward demo-led engagement, while removing public pricing details.",
    "points": [
      {
        "text": "Between August 2025 and November 2025, Evidently AI changed its homepage headline to “Evaluation and observability for ‍ AI systems”.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2025 and August 2025, a classifier read Evidently AI’s homepage change to “The testing stack for AI products” as a repositioning.",
        "kind": "interpretation",
        "changes": [
          7
        ]
      },
      {
        "text": "Between January 2026 and May 2026, Evidently AI dropped its free sign-up and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between May 2026 and July 2026, Evidently AI removed its pricing page link, which suggests a shift away from self-serve pricing toward more sales-led conversations.",
        "kind": "interpretation",
        "changes": [
          10
        ]
      }
    ],
    "written_at": "2026-11-07T14:59:58.677Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Evidently AI” company record, https://startuphistory.org/c/evidentlyai.com"
}