{
  "company": {
    "name": "Etiq AI",
    "website": "https://etiq.ai/",
    "record": "https://startuphistory.org/c/etiq.ai"
  },
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        {
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          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
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  "live_status": null,
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      "to": "2022-03-03T15:47:28.000Z",
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      "current": false
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    {
      "quote_observed_at": "2024-05-24T05:25:23.000Z",
      "variants": [
        {
          "headline": "ML Testing For Everyone",
          "subhead": "Etiq.ai Debiasing Solutions Delivering Trusted AI",
          "observed_at": "2022-07-07T01:16:16.000Z",
          "evidence": "https://web.archive.org/web/20220707011616/https://etiq.ai/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "ML Testing For Everyone",
          "subhead": "Etiq.ai ML Testing",
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          "evidence": "https://web.archive.org/web/20231202220748/https://etiq.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ML Testing For Everyone",
          "subhead": "Etiq.ai ML Testing",
          "observed_at": "2024-05-24T05:25:23.000Z",
          "evidence": "https://web.archive.org/web/20240524052523/https://etiq.ai/",
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      "headline": "ML Testing For Everyone",
      "subhead": "Etiq.ai ML Testing",
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      "to": "2024-05-24T05:25:23.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240524052523/https://etiq.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-05-24T05:25:23.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2025-08-15T12:31:15.000Z",
      "variants": [
        {
          "headline": "Etiq AI - The Complete Data Science Copilot | Code + Data + Pipeline",
          "subhead": "Etiq AI, a complete data science copilot, is designed to take the pressure off data scientists with effortless debugging across the full ML pipeline, real-time testing as you code, and learning the wa",
          "observed_at": "2025-08-15T12:31:15.000Z",
          "evidence": "https://web.archive.org/web/20250815123115/https://www.etiq.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Etiq AI - The Complete Data Science Copilot | Code + Data + Pipeline",
      "subhead": "Etiq AI, a complete data science copilot, is designed to take the pressure off data scientists with effortless debugging across the full ML pipeline, real-time testing as you code, and learning the wa",
      "from": "2025-08-15T12:31:15.000Z",
      "to": "2025-08-15T12:31:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250815123115/https://www.etiq.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-15T12:31:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-14T22:16:35.000Z",
      "variants": [
        {
          "headline": "Build and measure real AI capability across your workforce",
          "subhead": "Reduce hiring pressure and redeploy talent for AI. Etiq helps enterprise teams build real capability with measurable progress, verified outputs, and workforce-wide visibility.",
          "observed_at": "2026-07-14T22:16:35.000Z",
          "evidence": "https://web.archive.org/web/20260714221635/https://www.etiq.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build and measure real AI capability across your workforce",
      "subhead": "Reduce hiring pressure and redeploy talent for AI. Etiq helps enterprise teams build real capability with measurable progress, verified outputs, and workforce-wide visibility.",
      "from": "2026-07-14T22:16:35.000Z",
      "to": "2026-07-14T22:16:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260714221635/https://www.etiq.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-14T22:16:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:57:59.023Z",
      "variants": [
        {
          "headline": "Know what your people can actually do with AI",
          "subhead": "Reduce hiring pressure and redeploy talent for AI. Etiq helps enterprise teams build real capability with measurable progress, verified outputs, and workforce-wide visibility.",
          "observed_at": "2026-11-06T16:57:59.023Z",
          "evidence": "https://www.etiq.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Know what your people can actually do with AI",
      "subhead": "Reduce hiring pressure and redeploy talent for AI. Etiq helps enterprise teams build real capability with measurable progress, verified outputs, and workforce-wide visibility.",
      "from": "2026-11-06T16:57:59.023Z",
      "to": "2026-11-06T16:57:59.023Z",
      "captures": 1,
      "evidence": "https://www.etiq.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:57:59.023Z"
      },
      "current": true
    }
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  "changes": [
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      "id": "classifier-b28619ef2adbb6150bb26db3e4b89874920946f53e9dd5420c0e1a6b1ed96667:8bff244c797d8c3d94c36b4787cf07d2eed20270a75ade2f72dd0f042c1f61a4:repositioning",
      "before_evidence": "https://web.archive.org/web/20220303154728/https://etiq.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Say goodbye to unintended bias in AI systems” to “ML Testing For Everyone”.",
      "between": {
        "from": "2022-03-03T15:47:28.000Z",
        "to": "2022-07-07T01:16:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707011616/https://etiq.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-8bff244c797d8c3d94c36b4787cf07d2eed20270a75ade2f72dd0f042c1f61a4:9d5706e07e379d0bc3e0e21760e1c9ddbb7381f3a262dc4ea267ac635df1e1c0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220707011616/https://etiq.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-07T01:16:16.000Z",
        "to": "2023-12-02T22:07:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20231202220748/https://etiq.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-9c2417ff7e6a5b9306e7689017a750fd6f4d4a7e5bf571db2a3ff131750c6387:b43c8fbfcf0ef932123e7f34f39120648a434b9f32313dfa192ce58d15d92624:headline:36d0a62cdfef81d9",
      "before_evidence": "https://web.archive.org/web/20260714221635/https://www.etiq.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build and measure real AI capability across your workforce” to “Know what your people can actually do with AI”.",
      "between": {
        "from": "2026-07-14T22:16:35.000Z",
        "to": "2026-11-06T16:57:59.023Z"
      },
      "evidence": "https://www.etiq.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Etiq AI updates homepage messaging and adds pricing page",
    "summary": "Etiq AI has updated its homepage headlines and added a pricing page, indicating evolving product positioning and clearer commercial framing.",
    "points": [
      {
        "text": "Between March 2022 and July 2022, Etiq AI changed its homepage headline from “Say goodbye to unintended bias in AI systems” to “ML Testing For Everyone”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "This homepage change between March 2022 and July 2022 suggests Etiq AI may have broadened its positioning toward more general machine learning testing.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and December 2023, Etiq AI added a pricing page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2026 and November 2026, Etiq AI changed its homepage headline from “Build and measure real AI capability across your workforce” to “Know what your people can actually do with AI”.",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T20:31:16.088Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Etiq AI” company record, https://startuphistory.org/c/etiq.ai"
}