{
  "company": {
    "name": "Estuary",
    "website": "https://estuary.dev/",
    "record": "https://startuphistory.org/c/estuary.dev"
  },
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          "headline": "Unified Data Platform",
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    {
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        {
          "headline": "Build millisecond latency pipelines in minutes and spend your time delivering value instead of infrastructure",
          "subhead": null,
          "observed_at": "2021-07-13T20:07:32.000Z",
          "evidence": "https://web.archive.org/web/20210713200732/https://estuary.dev/",
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      "headline": "Build millisecond latency pipelines in minutes and spend your time delivering value instead of infrastructure",
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      "to": "2021-07-13T20:07:32.000Z",
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      "evidence": "https://web.archive.org/web/20210713200732/https://estuary.dev/",
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      "seen": {
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    {
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      "variants": [
        {
          "headline": "estuary.dev",
          "subhead": null,
          "observed_at": "2022-01-01T17:59:31.000Z",
          "evidence": "https://web.archive.org/web/20220101175931/https://www.estuary.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "estuary.dev",
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      "from": "2022-01-01T17:59:31.000Z",
      "to": "2022-01-01T17:59:31.000Z",
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      "evidence": "https://web.archive.org/web/20220101175931/https://www.estuary.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-01T17:59:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-14T21:55:43.000Z",
      "variants": [
        {
          "headline": "Real-time data can be",
          "subhead": "Estuary",
          "observed_at": "2023-01-14T21:55:43.000Z",
          "evidence": "https://web.archive.org/web/20230114215543/https://www.estuary.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Real-time data can be",
      "subhead": "Estuary",
      "from": "2023-01-14T21:55:43.000Z",
      "to": "2023-01-14T21:55:43.000Z",
      "captures": 1,
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      "seen": {
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      "current": false
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    {
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      "variants": [
        {
          "headline": "Unlock Your Data. Anywhere. Anytime.",
          "subhead": "Estuary Flow is the most reliable real-time data integration platform for ETL, ELT, CDC and streaming pipelines. Build and automate data pipelines. Try it free!",
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          "evidence": "https://web.archive.org/web/20250701145842/https://estuary.dev/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Unlock Your Data. Anywhere. Anytime.",
      "subhead": "Estuary Flow is the most reliable real-time data integration platform for ETL, ELT, CDC and streaming pipelines. Build and automate data pipelines. Try it free!",
      "from": "2025-07-01T14:58:42.000Z",
      "to": "2025-07-01T14:58:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250701145842/https://estuary.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2026-07-03T15:58:02.000Z",
      "variants": [
        {
          "headline": "The Right Data. At the Right Time.",
          "subhead": "Estuary is the right-time data platform that unifies CDC, streaming, batch and ETL pipelines into one dependable system for AI, analytics and operations with predictable pricing and flexible deploymen",
          "observed_at": "2026-01-01T04:35:41.000Z",
          "evidence": "https://web.archive.org/web/20260101043541/https://estuary.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Right Data. At the Right Time.",
          "subhead": "Estuary (formerly Estuary Flow) is the right-time data platform that unifies CDC, streaming, batch and ETL pipelines into one dependable system for AI, analytics and operations.",
          "observed_at": "2026-07-03T15:58:02.000Z",
          "evidence": "https://web.archive.org/web/20260703155802/https://estuary.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Right Data. At the Right Time.",
      "subhead": "Estuary (formerly Estuary Flow) is the right-time data platform that unifies CDC, streaming, batch and ETL pipelines into one dependable system for AI, analytics and operations.",
      "from": "2026-01-01T04:35:41.000Z",
      "to": "2026-07-03T15:58:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260703155802/https://estuary.dev/",
      "evidence_kind": "internet_archive",
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          "to": "2026-07-03T15:58:02.000Z"
        }
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    {
      "quote_observed_at": "2026-11-06T16:57:59.023Z",
      "variants": [
        {
          "headline": "One data pipeline for your analytics, apps and agents.",
          "subhead": "Estuary (formerly Estuary Flow) runs CDC, ETL and streaming pipelines in one managed platform, moving data to your warehouse, lake and AI apps.",
          "observed_at": "2026-11-06T16:57:59.023Z",
          "evidence": "https://estuary.dev/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "One data pipeline for your analytics, apps and agents.",
      "subhead": "Estuary (formerly Estuary Flow) runs CDC, ETL and streaming pipelines in one managed platform, moving data to your warehouse, lake and AI apps.",
      "from": "2026-11-06T16:57:59.023Z",
      "to": "2026-11-06T16:57:59.023Z",
      "captures": 1,
      "evidence": "https://estuary.dev/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:57:59.023Z"
      },
      "current": true
    }
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unified Data Platform” to “Build millisecond latency pipelines in minutes and spend your time delivering value instead of infrastructure”.",
      "between": {
        "from": "2020-12-03T04:00:50.000Z",
        "to": "2021-07-13T20:07:32.000Z"
      },
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      "before_evidence": "https://web.archive.org/web/20201203040050/https://estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2021-07-13T20:07:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20210713200732/https://estuary.dev/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
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      "before_evidence": "https://web.archive.org/web/20220101175931/https://www.estuary.dev/",
      "before_evidence_kind": "internet_archive",
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      "label": "Pricing",
      "summary": "Added a pricing page.",
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        "to": "2023-01-14T21:55:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20230114215543/https://www.estuary.dev/",
      "evidence_kind": "internet_archive",
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      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-01-14T21:55:43.000Z",
        "to": "2023-07-02T08:08:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702080845/https://estuary.dev/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20230114215543/https://www.estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-01-14T21:55:43.000Z",
        "to": "2023-07-02T08:08:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702080845/https://estuary.dev/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20240703103104/https://estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $201.00 / month, $1,403.46 / month and $1,681.19 / month to $1,201 / month and $1,479 / month.",
      "between": {
        "from": "2024-07-03T10:31:04.000Z",
        "to": "2025-07-01T14:58:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701145842/https://estuary.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 7,
      "id": "page-4744d627128d34dc89284b1e118cd775da96c4557eae59ef6c36cd289b0063c2:869220800b429de90a98293705c02540f422432deeee783ead8f54a6e48295b0:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20240703103104/https://estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-03T10:31:04.000Z",
        "to": "2025-07-01T14:58:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701145842/https://estuary.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
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      "before_evidence": "https://web.archive.org/web/20250701145842/https://estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unlock Your Data. Anywhere. Anytime.” to “The Right Data. At the Right Time.”.",
      "between": {
        "from": "2025-07-01T14:58:42.000Z",
        "to": "2026-01-01T04:35:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101043541/https://estuary.dev/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-869220800b429de90a98293705c02540f422432deeee783ead8f54a6e48295b0:02999a33292b79429605477048ccc5bec6bdc0c4005750f3c7bb85fa597f6439:pricing:c11513ca8c8f0420",
      "before_evidence": "https://web.archive.org/web/20250701145842/https://estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $1,201 / month and $1,479 / month to $1,000 / month.",
      "between": {
        "from": "2025-07-01T14:58:42.000Z",
        "to": "2026-01-01T04:35:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101043541/https://estuary.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 10,
      "id": "page-1d4a20db8212a2a3411ada69b136d7e9be0349287022937ee6b51340f1388a5b:faedf756a72ec0360f579c12480858e7c93d17122716a60194baa1a930dada24:headline:eb2d0f1d3f6dbf88",
      "before_evidence": "https://web.archive.org/web/20260703155802/https://estuary.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Right Data. At the Right Time.” to “One data pipeline for your analytics, apps and agents.”.",
      "between": {
        "from": "2026-07-03T15:58:02.000Z",
        "to": "2026-11-06T16:57:59.023Z"
      },
      "evidence": "https://estuary.dev/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Estuary” company record, https://startuphistory.org/c/estuary.dev"
}