{
  "company": {
    "name": "Escalate",
    "website": "https://escalateusa.com/",
    "record": "https://startuphistory.org/c/escalateusa.com"
  },
  "status": null,
  "history_since": "2011-02-01T11:18:33.000Z",
  "baseline": {
    "snapshot_id": "5b851ed337e124152bb96cb393c9ec0ec2d08d6286bd30d975c34ce77907e637",
    "observed_at": "2014-12-17T04:21:34.000Z",
    "headline": "escalateusa.com",
    "description": "escalateusa.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, escalateusa.com has it all. We hope you ",
    "evidence": "https://web.archive.org/web/20141217042134/http://escalateusa.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:57:59.023Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-12-17T04:21:34.000Z",
      "variants": [
        {
          "headline": "escalateusa.com",
          "subhead": "escalateusa.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, escalateusa.com has it all. We hope you ",
          "observed_at": "2014-12-17T04:21:34.000Z",
          "evidence": "https://web.archive.org/web/20141217042134/http://escalateusa.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "escalateusa.com",
      "subhead": "escalateusa.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, escalateusa.com has it all. We hope you ",
      "from": "2014-12-17T04:21:34.000Z",
      "to": "2014-12-17T04:21:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141217042134/http://escalateusa.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-12-17T04:21:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-04T13:17:33.000Z",
      "variants": [
        {
          "headline": "Minimize Turnover. Maximize Talent.",
          "subhead": "At Escalate, we solve the talent crisis for retail corporations. We increase employee retention and the internal pool of skilled middle-wage candidates by providing frontline workers with weekly async",
          "observed_at": "2023-01-04T13:17:33.000Z",
          "evidence": "https://web.archive.org/web/20230104131733/https://www.escalateusa.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Minimize Turnover. Maximize Talent.",
      "subhead": "At Escalate, we solve the talent crisis for retail corporations. We increase employee retention and the internal pool of skilled middle-wage candidates by providing frontline workers with weekly async",
      "from": "2023-01-04T13:17:33.000Z",
      "to": "2023-01-04T13:17:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230104131733/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-04T13:17:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-15T00:06:31.000Z",
      "variants": [
        {
          "headline": "Frontline Worker Retention | Escalate",
          "subhead": "At Escalate, we solve the talent crisis for retail corporations. We increase employee retention and the internal pool of skilled middle-wage candidates by providing frontline workers with weekly async",
          "observed_at": "2024-02-23T20:49:58.000Z",
          "evidence": "https://web.archive.org/web/20240223204958/https://www.escalateusa.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Frontline Worker Retention | Escalate",
          "subhead": "At Escalate, we solve the talent crisis for retail corporations. We increase employee retention and the internal pool of skilled middle-wage candidates by providing frontline workers with weekly async",
          "observed_at": "2024-07-15T00:06:31.000Z",
          "evidence": "https://web.archive.org/web/20240715000631/https://www.escalateusa.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Frontline Worker Retention | Escalate",
      "subhead": "At Escalate, we solve the talent crisis for retail corporations. We increase employee retention and the internal pool of skilled middle-wage candidates by providing frontline workers with weekly async",
      "from": "2024-02-23T20:49:58.000Z",
      "to": "2024-07-15T00:06:31.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240715000631/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-23T20:49:58.000Z",
          "to": "2024-07-15T00:06:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-25T16:58:39.000Z",
      "variants": [
        {
          "headline": "Your Hourly Employees Need Help",
          "subhead": null,
          "observed_at": "2025-01-25T16:58:39.000Z",
          "evidence": "https://web.archive.org/web/20250125165839/https://www.escalateusa.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Hourly Employees Need Help",
      "subhead": null,
      "from": "2025-01-25T16:58:39.000Z",
      "to": "2025-01-25T16:58:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250125165839/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-25T16:58:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-22T19:09:26.000Z",
      "variants": [
        {
          "headline": "HOURLY EMPLOYEE TURNOVER IS DESTROYING YOUR BOTTOM LINE.",
          "subhead": "Discover how Escalate helps frontline workers thrive through tailored support services, reducing turnover and boosting business results.",
          "observed_at": "2025-08-06T06:45:02.000Z",
          "evidence": "https://web.archive.org/web/20250806064502/https://www.escalateusa.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HOURLY EMPLOYEE TURNOVER IS DESTROYING YOUR BOTTOM LINE.",
          "subhead": "Discover how Escalate helps frontline workers thrive through tailored support services, reducing turnover and boosting business results.",
          "observed_at": "2026-06-22T19:09:26.000Z",
          "evidence": "https://web.archive.org/web/20260622190926/https://www.escalateusa.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HOURLY EMPLOYEE TURNOVER IS DESTROYING YOUR BOTTOM LINE.",
      "subhead": "Discover how Escalate helps frontline workers thrive through tailored support services, reducing turnover and boosting business results.",
      "from": "2025-08-06T06:45:02.000Z",
      "to": "2026-06-22T19:09:26.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260622190926/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-08-06T06:45:02.000Z",
          "to": "2026-06-22T19:09:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:57:59.023Z",
      "variants": [
        {
          "headline": "Support your workers and protect your company finances in one app.",
          "subhead": "Escalate gives hourly teams real support the moment they need it, cutting call-outs and turnover. All kinds of support in one place.",
          "observed_at": "2026-11-06T16:57:59.023Z",
          "evidence": "https://www.escalateusa.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Support your workers and protect your company finances in one app.",
      "subhead": "Escalate gives hourly teams real support the moment they need it, cutting call-outs and turnover. All kinds of support in one place.",
      "from": "2026-11-06T16:57:59.023Z",
      "to": "2026-11-06T16:57:59.023Z",
      "captures": 1,
      "evidence": "https://www.escalateusa.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:57:59.023Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0b97c78c1e17aea62718712b890b5b7628707cde909502f61bedad872b1d8950:fa1b912314b37500427a0c57310149f503aacd3d4568958cd46ecbe60fbbd04c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230104131733/https://www.escalateusa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-01-04T13:17:33.000Z",
        "to": "2024-02-23T20:49:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223204958/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-0b97c78c1e17aea62718712b890b5b7628707cde909502f61bedad872b1d8950:fa1b912314b37500427a0c57310149f503aacd3d4568958cd46ecbe60fbbd04c:investors:e5cbf30b7e94d4d6",
      "before_evidence": "https://web.archive.org/web/20230104131733/https://www.escalateusa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Techstars_Logo_Primary_Black_edited.png, RCG_Logo_Black.png, Potencia.png, Tedco_edited_edited.jpg, GV+ .png, Future State.png, bluezone.jpeg and ECMC.png.",
      "between": {
        "from": "2023-01-04T13:17:33.000Z",
        "to": "2024-02-23T20:49:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223204958/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 3,
      "id": "page-52431a702a8f3f9d62869476d0d337496b6a5707ca2d77082f57d15066fa5f67:4d9d33d4e6a75012c2061153d37a77e8ec94eb6b5bca9cd0e31240248da94b29:headline:6b4976d93930fd86",
      "before_evidence": "https://web.archive.org/web/20250125165839/https://www.escalateusa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your Hourly Employees Need Help” to “HOURLY EMPLOYEE TURNOVER IS DESTROYING YOUR BOTTOM LINE.”.",
      "between": {
        "from": "2025-01-25T16:58:39.000Z",
        "to": "2025-08-06T06:45:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250806064502/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-52431a702a8f3f9d62869476d0d337496b6a5707ca2d77082f57d15066fa5f67:4d9d33d4e6a75012c2061153d37a77e8ec94eb6b5bca9cd0e31240248da94b29:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250125165839/https://www.escalateusa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-01-25T16:58:39.000Z",
        "to": "2025-08-06T06:45:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250806064502/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-4d9d33d4e6a75012c2061153d37a77e8ec94eb6b5bca9cd0e31240248da94b29:ec2034793beab64a58fd96784d8bb615914c782a445f58de7dc4305b5f7ec16b:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250806064502/https://www.escalateusa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-08-06T06:45:02.000Z",
        "to": "2026-06-22T19:09:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260622190926/https://www.escalateusa.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-ec2034793beab64a58fd96784d8bb615914c782a445f58de7dc4305b5f7ec16b:66dfb2c86c6a1afd9ec4d40f1bc489eaf80641b880a149b8b1a0d75e0eedd6ff:headline:16c7192252ce49ba",
      "before_evidence": "https://web.archive.org/web/20260622190926/https://www.escalateusa.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “HOURLY EMPLOYEE TURNOVER IS DESTROYING YOUR BOTTOM LINE.” to “Support your workers and protect your company finances in one app.”.",
      "between": {
        "from": "2026-06-22T19:09:26.000Z",
        "to": "2026-11-06T16:57:59.023Z"
      },
      "evidence": "https://www.escalateusa.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Escalate” company record, https://startuphistory.org/c/escalateusa.com"
}