{
  "company": {
    "name": "Ergatta",
    "website": "https://ergatta.com/",
    "record": "https://startuphistory.org/c/ergatta.com"
  },
  "status": null,
  "history_since": "2014-05-17T08:13:27.000Z",
  "baseline": {
    "snapshot_id": "3e70f1ec2f1f4621e3e2a960f8a2b369f6e49e6d2c99c01d1a58380aa6282ed9",
    "observed_at": "2014-05-17T08:13:27.000Z",
    "headline": "Hair by Ergatta - Hair by ERGATTA",
    "description": "www.ergatta.com",
    "evidence": "https://web.archive.org/web/20140517081327/http://ergatta.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:56:55.474Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-05-17T08:13:27.000Z",
      "variants": [
        {
          "headline": "Hair by Ergatta - Hair by ERGATTA",
          "subhead": "www.ergatta.com",
          "observed_at": "2014-05-17T08:13:27.000Z",
          "evidence": "https://web.archive.org/web/20140517081327/http://ergatta.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Hair by Ergatta - Hair by ERGATTA",
      "subhead": "www.ergatta.com",
      "from": "2014-05-17T08:13:27.000Z",
      "to": "2014-05-17T08:13:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140517081327/http://ergatta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-05-17T08:13:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-08T19:46:29.000Z",
      "variants": [
        {
          "headline": "ALREADY OWN A WATERROWER?",
          "subhead": null,
          "observed_at": "2020-07-08T19:46:29.000Z",
          "evidence": "https://web.archive.org/web/20200708194629/https://www.ergatta.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ALREADY OWN A WATERROWER?",
      "subhead": null,
      "from": "2020-07-08T19:46:29.000Z",
      "to": "2020-07-08T19:46:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200708194629/https://www.ergatta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-08T19:46:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:56:55.474Z",
      "variants": [
        {
          "headline": "Save Up To $650",
          "subhead": "Ergatta is a game-based connected rowing machine designed for your living room. Get inspired to achieve your fitness goals, establish a routine, and row with a community.",
          "observed_at": "2026-11-06T16:56:55.474Z",
          "evidence": "https://ergatta.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Save Up To $650",
      "subhead": "Ergatta is a game-based connected rowing machine designed for your living room. Get inspired to achieve your fitness goals, establish a routine, and row with a community.",
      "from": "2026-11-06T16:56:55.474Z",
      "to": "2026-11-06T16:56:55.474Z",
      "captures": 1,
      "evidence": "https://ergatta.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:56:55.474Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b75f9a339033a2d732b05a91a010a57cc4438deac70bcccde789b83ec151dcda:139fab2827972b2ab27189dbaf0aa11e1cc487b94272896502a7ba558e9a9464:headline:80535964f17d2ec5",
      "before_evidence": "https://web.archive.org/web/20200708194629/https://www.ergatta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ALREADY OWN A WATERROWER?” to “GAME ON”.",
      "between": {
        "from": "2020-07-08T19:46:29.000Z",
        "to": "2022-01-04T10:52:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104105234/https://ergatta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b75f9a339033a2d732b05a91a010a57cc4438deac70bcccde789b83ec151dcda:139fab2827972b2ab27189dbaf0aa11e1cc487b94272896502a7ba558e9a9464:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20200708194629/https://www.ergatta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-07-08T19:46:29.000Z",
        "to": "2022-01-04T10:52:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104105234/https://ergatta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-139fab2827972b2ab27189dbaf0aa11e1cc487b94272896502a7ba558e9a9464:289b3d5bba1636f689bfc255a5f1c62e01b6fa1d20278e6349f01a285825e56d:pricing:f1870785fc3ad0d4",
      "before_evidence": "https://web.archive.org/web/20220104105234/https://ergatta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $62 / Month to $69 / month.",
      "between": {
        "from": "2022-01-04T10:52:34.000Z",
        "to": "2023-01-06T23:41:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106234139/https://ergatta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-4d363044211ce9bcf08b64803a02f7e898d31be26c7d445616862ab80e8a829d:6c7e514dab2845a4c973f19e0bde596fa56b8208bde96f80c909fd2a971799e8:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250101224613/https://ergatta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-01T22:46:13.000Z",
        "to": "2026-01-02T22:18:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102221852/https://ergatta.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Ergatta” company record, https://startuphistory.org/c/ergatta.com"
}