{
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    "record": "https://startuphistory.org/c/equals.app"
  },
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  "live_status": null,
  "messaging": [
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      "seen": {
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      "variants": [
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        },
        {
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      ],
      "headline": "What’s after Excel?",
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        "to": "2022-07-14T23:59:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20220714235945/https://equals.app/",
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    },
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        "to": "2022-07-14T23:59:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20220714235945/https://equals.app/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "label": "Headline",
      "summary": "Changed its homepage headline from “Because you always end up back in a spreadsheet” to “The fastest way for startups to do any analysis”.",
      "between": {
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        "to": "2023-01-24T03:35:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230124033503/https://equals.app/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
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        "to": "2023-01-24T03:35:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20230124033503/https://equals.app/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
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      "before_evidence": "https://web.archive.org/web/20230424104101/https://equals.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The fastest way for startups to do any analysis” to “What’s after Excel?”.",
      "between": {
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        "to": "2026-11-05T14:01:59.578Z"
      },
      "evidence": "https://equals.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-c18841b1c116b7996fa1732a3a2fbcaf9c6240a1eca9eda95fd0ac0139b5aa88:3ee80b6704d02f0bd67d3dc0c6948e1391160e98e1d91899f859cc24b94ac828:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230424104101/https://equals.app/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2026-11-05T14:01:59.578Z"
      },
      "evidence": "https://equals.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Equals” company record, https://startuphistory.org/c/equals.app"
}