{
  "company": {
    "name": "Equali",
    "website": "https://equali.io/",
    "record": "https://startuphistory.org/c/equali.io"
  },
  "status": null,
  "history_since": "2023-01-14T15:26:29.000Z",
  "baseline": {
    "snapshot_id": "fd105b980c94befb4f95e63c2b1d9e6f8e0b0894ebfbeb3c0686f67388976c50",
    "observed_at": "2023-01-14T15:26:29.000Z",
    "headline": "Automate your Reconciliations",
    "description": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
    "evidence": "https://web.archive.org/web/20230114152629/https://www.equali.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:53:53.439Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-08-14T03:17:28.000Z",
      "variants": [
        {
          "headline": "Automate your Reconciliations",
          "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
          "observed_at": "2023-01-14T15:26:29.000Z",
          "evidence": "https://web.archive.org/web/20230114152629/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "modernise your reconciliations",
          "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
          "observed_at": "2023-07-02T00:52:04.000Z",
          "evidence": "https://web.archive.org/web/20230702005204/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "modernise your reconciliations",
          "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
          "observed_at": "2024-01-08T03:05:16.000Z",
          "evidence": "https://web.archive.org/web/20240108030516/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "modernise your Financial Operations & Infrastructure",
          "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
          "observed_at": "2024-08-14T03:17:28.000Z",
          "evidence": "https://web.archive.org/web/20240814031728/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "modernise your Financial Operations & Infrastructure",
      "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
      "from": "2023-01-14T15:26:29.000Z",
      "to": "2024-08-14T03:17:28.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240814031728/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-14T15:26:29.000Z",
          "to": "2024-08-14T03:17:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T17:39:46.000Z",
      "variants": [
        {
          "headline": "Track, reconcile & report every payment.",
          "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
          "observed_at": "2025-01-14T17:39:46.000Z",
          "evidence": "https://web.archive.org/web/20250114173946/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Track, reconcile & report every payment.",
      "subhead": "Equali provides automated reconciliations and end to end visibility over your payments. Reduce the hidden costs of your reconciliation processes by speaking with our team.",
      "from": "2025-01-14T17:39:46.000Z",
      "to": "2025-01-14T17:39:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250114173946/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-14T17:39:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T09:20:19.000Z",
      "variants": [
        {
          "headline": "Precision financial operations. On autopilot.",
          "subhead": "Equali provides automated payment reconciliation and reporting solutions for merchants, digital platforms, and FinTechs.",
          "observed_at": "2025-07-10T09:20:19.000Z",
          "evidence": "https://web.archive.org/web/20250710092019/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Precision financial operations. On autopilot.",
      "subhead": "Equali provides automated payment reconciliation and reporting solutions for merchants, digital platforms, and FinTechs.",
      "from": "2025-07-10T09:20:19.000Z",
      "to": "2025-07-10T09:20:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710092019/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T09:20:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-16T17:54:14.000Z",
      "variants": [
        {
          "headline": "Effortless Reconciliation & Accounting Automation for FinTech, eCommerce and SaaS",
          "subhead": "Equali: Effortless reconciliation and accounting automation for FinTech, eCommerce and SaaS. CASS 15-compliant reconciliations and reports for regulated firms.",
          "observed_at": "2026-01-16T17:54:14.000Z",
          "evidence": "https://web.archive.org/web/20260116175414/https://www.equali.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Effortless Reconciliation & Accounting Automation for FinTech, eCommerce and SaaS",
      "subhead": "Equali: Effortless reconciliation and accounting automation for FinTech, eCommerce and SaaS. CASS 15-compliant reconciliations and reports for regulated firms.",
      "from": "2026-01-16T17:54:14.000Z",
      "to": "2026-01-16T17:54:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260116175414/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-16T17:54:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:53:53.439Z",
      "variants": [
        {
          "headline": "Financial control for PIs & EMIs. payments & commerce. regulated finance. SaaS. payment institutions and electronic money institutions, payments and commerce, regulated finance, and SaaS.",
          "subhead": "Automate reconciliation and accounting across your payment providers and sales channels. Post categorised journal entries with 95%+ less manual effort.",
          "observed_at": "2026-11-06T16:53:53.439Z",
          "evidence": "https://www.equali.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Financial control for PIs & EMIs. payments & commerce. regulated finance. SaaS. payment institutions and electronic money institutions, payments and commerce, regulated finance, and SaaS.",
      "subhead": "Automate reconciliation and accounting across your payment providers and sales channels. Post categorised journal entries with 95%+ less manual effort.",
      "from": "2026-11-06T16:53:53.439Z",
      "to": "2026-11-06T16:53:53.439Z",
      "captures": 1,
      "evidence": "https://www.equali.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:53:53.439Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-200770c9971725a20e411744444efd7eb0741907e9586496e52a49dcf6be9e37:dcfa02925b9afc06dc047b0dd0d708f474882f7e9bceb183bf2f085a135f15e5:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20230702005204/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2023-07-02T00:52:04.000Z",
        "to": "2024-01-08T03:05:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240108030516/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-dcfa02925b9afc06dc047b0dd0d708f474882f7e9bceb183bf2f085a135f15e5:d8b0a742ec3e49488e030bcf9e8f1d93cb48c0cbd72d7e646f3d085d3850b039:headline:495556a09204453f",
      "before_evidence": "https://web.archive.org/web/20240108030516/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “modernise your reconciliations” to “modernise your Financial Operations & Infrastructure”.",
      "between": {
        "from": "2024-01-08T03:05:16.000Z",
        "to": "2024-08-14T03:17:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20240814031728/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-d8b0a742ec3e49488e030bcf9e8f1d93cb48c0cbd72d7e646f3d085d3850b039:b7f9107075307fc32cfe1e1c1588889589e743a5896c865d505176976b6ea462:headline:5fd0d8834f73e011",
      "before_evidence": "https://web.archive.org/web/20240814031728/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “modernise your Financial Operations & Infrastructure” to “Track, reconcile & report every payment.”.",
      "between": {
        "from": "2024-08-14T03:17:28.000Z",
        "to": "2025-01-14T17:39:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114173946/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d8b0a742ec3e49488e030bcf9e8f1d93cb48c0cbd72d7e646f3d085d3850b039:b7f9107075307fc32cfe1e1c1588889589e743a5896c865d505176976b6ea462:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240814031728/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-08-14T03:17:28.000Z",
        "to": "2025-01-14T17:39:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114173946/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-d8b0a742ec3e49488e030bcf9e8f1d93cb48c0cbd72d7e646f3d085d3850b039:b7f9107075307fc32cfe1e1c1588889589e743a5896c865d505176976b6ea462:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240814031728/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-08-14T03:17:28.000Z",
        "to": "2025-01-14T17:39:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114173946/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-b7f9107075307fc32cfe1e1c1588889589e743a5896c865d505176976b6ea462:7370bddcac5b9edcd3699c64f52cca00b3d69653a464f52dd39de7e4dbae0450:headline:19391ad9d868f18d",
      "before_evidence": "https://web.archive.org/web/20250114173946/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Track, reconcile & report every payment.” to “Precision financial operations. On autopilot.”.",
      "between": {
        "from": "2025-01-14T17:39:46.000Z",
        "to": "2025-07-10T09:20:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710092019/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-7370bddcac5b9edcd3699c64f52cca00b3d69653a464f52dd39de7e4dbae0450:38d18c64376b17e99b011b5c1c0bbe50e4157ddef63a3f0d4d5583b608253632:headline:76f2b4d33b3473ab",
      "before_evidence": "https://web.archive.org/web/20250710092019/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Precision financial operations. On autopilot.” to “Effortless Reconciliation & Accounting Automation for FinTech, eCommerce and SaaS”.",
      "between": {
        "from": "2025-07-10T09:20:19.000Z",
        "to": "2026-01-16T17:54:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260116175414/https://www.equali.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-38d18c64376b17e99b011b5c1c0bbe50e4157ddef63a3f0d4d5583b608253632:22dbe31cbc706e0b5f0524e0cdaef8801a3815ea3a3ea7d164c24287af7fbff5:headline:aed6b17ec6d62ef5",
      "before_evidence": "https://web.archive.org/web/20260116175414/https://www.equali.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Effortless Reconciliation & Accounting Automation for FinTech, eCommerce and SaaS” to “Financial control for PIs & EMIs. payments & commerce. regulated finance. SaaS. payment institutions and electronic money institutions, p…”.",
      "between": {
        "from": "2026-01-16T17:54:14.000Z",
        "to": "2026-11-06T16:53:53.439Z"
      },
      "evidence": "https://www.equali.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Equali” company record, https://startuphistory.org/c/equali.io"
}