{
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    "description": "The mobile app that helps individuals in a rough spot by providing interest free loans repayable over 36 months. Get up to $300 instantly, zero interest, zero fees. We are all EQL.",
    "evidence": "https://web.archive.org/web/20211201065113/https://www.eqlfinance.com/",
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  },
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          "subhead": "The mobile app that helps individuals in a rough spot by providing interest free loans repayable over 36 months. Get up to $300 instantly, zero interest, zero fees. We are all EQL.",
          "observed_at": "2022-01-17T22:11:53.000Z",
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        },
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          "evidence": "https://web.archive.org/web/20240221203636/https://www.eqlfinance.com/",
          "evidence_kind": "internet_archive"
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          "evidence_kind": "internet_archive"
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        {
          "headline": "The Financial Health Platform For You.",
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          "evidence": "https://web.archive.org/web/20250124131022/https://eqlfinance.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Financial Health Platform For You.",
          "subhead": "Small loans for big moments! Made with love.",
          "observed_at": "2025-07-08T11:16:15.000Z",
          "evidence": "https://web.archive.org/web/20250708111615/https://eqlfinance.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Financial Health Platform For You.",
          "subhead": "Small loans for big moments! Made with love.",
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          "evidence": "https://web.archive.org/web/20260116121131/https://eqlfinance.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Financial Health Platform For You.",
      "subhead": "Small loans for big moments! Made with love.",
      "from": "2023-01-30T03:44:45.000Z",
      "to": "2026-01-16T12:11:31.000Z",
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      "evidence": "https://web.archive.org/web/20260116121131/https://eqlfinance.com/",
      "evidence_kind": "internet_archive",
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          "to": "2026-01-16T12:11:31.000Z"
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      "id": "page-1dd1d017ca8a0d61578ca9f6682b486d2767e20a55d4511c3ad5da5309405762:a58da3c4c3c6a0eaabc23acebcca2474e93b8231c91e350dde0ddab957eefe5a:headline:0f488341cf4547c7",
      "before_evidence": "https://web.archive.org/web/20220808010340/https://eqlfinance.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Small loans for big moments.” to “Financial Health Platform For Everyday People”.",
      "between": {
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        "to": "2023-01-30T03:44:45.000Z"
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      "evidence": "https://web.archive.org/web/20230130034445/https://www.eqlfinance.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “EQL Finance” company record, https://startuphistory.org/c/eqlfinance.com"
}