{
  "company": {
    "name": "Entro Security",
    "website": "https://entro.security/",
    "record": "https://startuphistory.org/c/entro.security"
  },
  "status": null,
  "history_since": "2023-05-17T11:24:03.000Z",
  "baseline": {
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    "observed_at": "2023-05-17T11:24:03.000Z",
    "headline": "Reclaim control over your",
    "description": "Entro is the first holistic secrets security platform that detects, safeguards and enriches with context your secrets across vaults, code, chats and platforms​",
    "evidence": "https://web.archive.org/web/20230517112403/https://entro.security/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "live_captures": 1,
  "last_checked": "2026-11-06T16:53:53.439Z",
  "live_status": null,
  "messaging": [
    {
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        {
          "headline": "Reclaim control over your",
          "subhead": "Entro is the first holistic secrets security platform that detects, safeguards and enriches with context your secrets across vaults, code, chats and platforms​",
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          "evidence": "https://web.archive.org/web/20230517112403/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Reclaim control over your",
          "subhead": "Entro is an enhanced solution for keys and secrets security management, with total control over all lifetime cycles and entitlements.",
          "observed_at": "2023-07-05T01:43:28.000Z",
          "evidence": "https://web.archive.org/web/20230705014328/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Reclaim control over your",
          "subhead": "Entro is an enhanced solution for keys and secrets security management, with total control over all lifetime cycles and entitlements.",
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      "headline": "Reclaim control over your",
      "subhead": "Entro is an enhanced solution for keys and secrets security management, with total control over all lifetime cycles and entitlements.",
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      "captures": 3,
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      "evidence_kind": "internet_archive",
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      "current": false
    },
    {
      "quote_observed_at": "2026-01-01T03:29:18.000Z",
      "variants": [
        {
          "headline": "Non-Human Identity & Secrets Security Platform",
          "subhead": "Protect Non-human identities with Entro's automated lifecycle management platform: Seamless integration, comprehensive security & compliance.",
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          "evidence": "https://web.archive.org/web/20240706004546/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Non-Human Identity & Secrets Security Platform",
          "subhead": "Protect Non-human identities with Entro's automated lifecycle management platform: Seamless integration, comprehensive security & compliance.",
          "observed_at": "2025-01-06T08:07:21.000Z",
          "evidence": "https://web.archive.org/web/20250106080721/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Non-Human Identity & Secrets Security Platform",
          "subhead": "Protect Non-human identities with Entro's automated lifecycle management platform: Seamless integration, comprehensive security & compliance.",
          "observed_at": "2025-07-10T06:20:27.000Z",
          "evidence": "https://web.archive.org/web/20250710062027/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Enterprise Security Platform for AI Agents & Non-Human Identities",
          "subhead": "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies.",
          "observed_at": "2025-11-03T20:29:38.000Z",
          "evidence": "https://web.archive.org/web/20251103202938/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Enterprise Security Platform for AI Agents & Non-Human Identities",
          "subhead": "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies.",
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          "evidence": "https://web.archive.org/web/20260101032918/https://entro.security/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Enterprise Security Platform for AI Agents & Non-Human Identities",
      "subhead": "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies.",
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      "to": "2026-01-01T03:29:18.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260101032918/https://entro.security/",
      "evidence_kind": "internet_archive",
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          "to": "2026-01-01T03:29:18.000Z"
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      },
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    {
      "quote_observed_at": "2026-10-02T12:47:04.000Z",
      "variants": [
        {
          "headline": "Govern every AI Agent. Secure every action.",
          "subhead": "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies.",
          "observed_at": "2026-06-17T07:48:33.000Z",
          "evidence": "https://web.archive.org/web/20260617074833/https://entro.security/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Govern every AI Agent. Secure every action.",
          "subhead": "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies.",
          "observed_at": "2026-10-02T12:47:04.000Z",
          "evidence": "https://web.archive.org/web/20261002124704/https://entro.security/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Govern every AI Agent. Secure every action.",
      "subhead": "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies.",
      "from": "2026-06-17T07:48:33.000Z",
      "to": "2026-10-02T12:47:04.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20261002124704/https://entro.security/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-10-02T12:47:04.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:53:53.439Z",
      "variants": [
        {
          "headline": "SailPoint Entro",
          "subhead": "SailPoint Secure Agentic AI delivers comprehensive visibility and rich context to help secure non-human identities across your digital workforce.",
          "observed_at": "2026-11-06T16:53:53.439Z",
          "evidence": "https://www.sailpoint.com/products/agentic-ai-security",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "SailPoint Entro",
      "subhead": "SailPoint Secure Agentic AI delivers comprehensive visibility and rich context to help secure non-human identities across your digital workforce.",
      "from": "2026-11-06T16:53:53.439Z",
      "to": "2026-11-06T16:53:53.439Z",
      "captures": 1,
      "evidence": "https://www.sailpoint.com/products/agentic-ai-security",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:53:53.439Z"
      },
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    }
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      "before_evidence": "https://web.archive.org/web/20230705014328/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-07-05T01:43:28.000Z",
        "to": "2024-01-03T08:45:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103084551/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
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      "id": "page-ef2ec5cf4f9e7588c74cc2167e1cdf49e44c19d043eefd003a545733e316d462:ecf84448b991e3982752cbb2c00597900564a228e274bd3e6194fb98d2af7b3b:funding:99df9db36c8d1423",
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      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “to content Sign in Get a Demo Entro Raises $18M in Series A Funding!”.",
      "between": {
        "from": "2024-01-03T08:45:51.000Z",
        "to": "2024-07-06T00:45:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706004546/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
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      "id": "page-ef2ec5cf4f9e7588c74cc2167e1cdf49e44c19d043eefd003a545733e316d462:ecf84448b991e3982752cbb2c00597900564a228e274bd3e6194fb98d2af7b3b:headline:b710e0fe5e6e3fd6",
      "before_evidence": "https://web.archive.org/web/20240103084551/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reclaim control over your” to “Non-Human Identity & Secrets Security Platform”.",
      "between": {
        "from": "2024-01-03T08:45:51.000Z",
        "to": "2024-07-06T00:45:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706004546/https://entro.security/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 4,
      "id": "page-ef2ec5cf4f9e7588c74cc2167e1cdf49e44c19d043eefd003a545733e316d462:ecf84448b991e3982752cbb2c00597900564a228e274bd3e6194fb98d2af7b3b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240103084551/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-01-03T08:45:51.000Z",
        "to": "2024-07-06T00:45:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240706004546/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-ecf84448b991e3982752cbb2c00597900564a228e274bd3e6194fb98d2af7b3b:1facb901f4818f57a6a382e81b2e75b7ae8a03b40bfc1fdd84c73b25982ecec5:customers_added:c8678606b090cf95",
      "before_evidence": "https://web.archive.org/web/20240706004546/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Paramount_Global.svg, Dropbox-, 2560px-Solarwinds.svg, Regatta_Group- .e250cce8, sprinklr and mastech-.",
      "between": {
        "from": "2024-07-06T00:45:46.000Z",
        "to": "2025-01-06T08:07:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250106080721/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-1facb901f4818f57a6a382e81b2e75b7ae8a03b40bfc1fdd84c73b25982ecec5:c5014992576e297c0f41e71f0b021c73b76592d044eb08b690de703a5f0771f5:customers_added:acd375e3a972254b",
      "before_evidence": "https://web.archive.org/web/20250106080721/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Gartner cool vendor, crum & forster and Five9.",
      "between": {
        "from": "2025-01-06T08:07:21.000Z",
        "to": "2025-07-10T06:20:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710062027/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-c5014992576e297c0f41e71f0b021c73b76592d044eb08b690de703a5f0771f5:5890094cb448265ab309b1c79b64eaed4622f453c60354935be705dff8101baa:customers_added:80ddc08cbe9a7f3b",
      "before_evidence": "https://web.archive.org/web/20250710062027/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: mannhattan associates.",
      "between": {
        "from": "2025-07-10T06:20:27.000Z",
        "to": "2025-11-03T20:29:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103202938/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-c5014992576e297c0f41e71f0b021c73b76592d044eb08b690de703a5f0771f5:5890094cb448265ab309b1c79b64eaed4622f453c60354935be705dff8101baa:headline:eef14eb51222804e",
      "before_evidence": "https://web.archive.org/web/20250710062027/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Non-Human Identity & Secrets Security Platform” to “The Enterprise Security Platform for AI Agents & Non-Human Identities”.",
      "between": {
        "from": "2025-07-10T06:20:27.000Z",
        "to": "2025-11-03T20:29:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103202938/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-c5014992576e297c0f41e71f0b021c73b76592d044eb08b690de703a5f0771f5:5890094cb448265ab309b1c79b64eaed4622f453c60354935be705dff8101baa:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250710062027/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-10T06:20:27.000Z",
        "to": "2025-11-03T20:29:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103202938/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-44bda0f94ce507e644e66fa92eb889f9e9e8b594a37b7684b2c815de96a4b7c5:25a86864a4fd5f3d67551bf48a2830f4db67a0680a5d23a9cb9727e6d3d203e5:headline:961709546cbb685a",
      "before_evidence": "https://web.archive.org/web/20260101032918/https://entro.security/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Enterprise Security Platform for AI Agents & Non-Human Identities” to “Govern every AI Agent. Secure every action.”.",
      "between": {
        "from": "2026-01-01T03:29:18.000Z",
        "to": "2026-06-17T07:48:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260617074833/https://entro.security/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Entro Security” company record, https://startuphistory.org/c/entro.security"
}