{
  "company": {
    "name": "Enstyle",
    "website": "https://enstyle.ai/",
    "record": "https://startuphistory.org/c/enstyle.ai"
  },
  "status": null,
  "history_since": "2024-04-30T10:12:24.000Z",
  "baseline": {
    "snapshot_id": "fbcf81394222e90b6d89d7d02cfb93c63dea0d4a14d3f4e8acce1ada3933dbc9",
    "observed_at": "2024-04-30T10:12:24.000Z",
    "headline": null,
    "description": "Actionable fashion trends for Designers, Merchandisers and Buyers.",
    "evidence": "https://web.archive.org/web/20240430101224/https://www.enstyle.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "oracle",
            "anaplan",
            "o9 solutions",
            "centric software",
            "blue yonder",
            "sap"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:58:56.062Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-02-24T16:16:09.000Z",
      "variants": [
        {
          "headline": "Validate fashion trends with",
          "subhead": "Enstyle empowers fashion creative teams to validate every stage of the product development process with relevant, actionable trend data. Sign up for early access.",
          "observed_at": "2025-02-24T16:16:09.000Z",
          "evidence": "https://web.archive.org/web/20250224161609/https://enstyle.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Validate fashion trends with",
      "subhead": "Enstyle empowers fashion creative teams to validate every stage of the product development process with relevant, actionable trend data. Sign up for early access.",
      "from": "2025-02-24T16:16:09.000Z",
      "to": "2025-02-24T16:16:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250224161609/https://enstyle.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-02-24T16:16:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-09T12:35:20.000Z",
      "variants": [
        {
          "headline": "Use Al agents to create fashion products consumers will buy",
          "subhead": "Enstyle is the go-to platform for fashion trends and competitive intelligence, helping brands make smarter decisions with actionable insights on pricing, design, and market dynamics.",
          "observed_at": "2025-07-09T12:35:20.000Z",
          "evidence": "https://web.archive.org/web/20250709123520/https://enstyle.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Use Al agents to create fashion products consumers will buy",
      "subhead": "Enstyle is the go-to platform for fashion trends and competitive intelligence, helping brands make smarter decisions with actionable insights on pricing, design, and market dynamics.",
      "from": "2025-07-09T12:35:20.000Z",
      "to": "2025-07-09T12:35:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250709123520/https://enstyle.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-09T12:35:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:58:56.062Z",
      "variants": [
        {
          "headline": "Trend and assortment intelligence for fashion brands, with AI agents",
          "subhead": "AI-powered trend sensing and assortment planning for fashion brands. Track lifecycle trends, consumer insights, and product demand to build better collections with Enstyle.",
          "observed_at": "2026-01-12T21:32:08.000Z",
          "evidence": "https://web.archive.org/web/20260112213208/https://www.enstyle.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trend and assortment intelligence for fashion brands, with AI agents",
          "subhead": "AI-powered trend sensing and assortment planning for fashion brands. Track lifecycle trends, consumer insights, and product demand to build better collections with Enstyle.",
          "observed_at": "2026-06-13T16:06:53.000Z",
          "evidence": "https://web.archive.org/web/20260613160653/https://www.enstyle.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trend and assortment intelligence for fashion brands, with AI agents",
          "subhead": "AI-powered trend sensing and assortment planning for fashion brands. Track lifecycle trends, consumer insights, and product demand to build better collections with Enstyle.",
          "observed_at": "2026-11-05T13:58:56.062Z",
          "evidence": "https://www.enstyle.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Trend and assortment intelligence for fashion brands, with AI agents",
      "subhead": "AI-powered trend sensing and assortment planning for fashion brands. Track lifecycle trends, consumer insights, and product demand to build better collections with Enstyle.",
      "from": "2026-01-12T21:32:08.000Z",
      "to": "2026-11-05T13:58:56.062Z",
      "captures": 3,
      "evidence": "https://www.enstyle.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-12T21:32:08.000Z",
          "to": "2026-11-05T13:58:56.062Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fbcf81394222e90b6d89d7d02cfb93c63dea0d4a14d3f4e8acce1ada3933dbc9:88ed3d99f1a3fc884cb9d9b508bf767bcdbd3a47513338445630645d27b83a77:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240430101224/https://www.enstyle.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-04-30T10:12:24.000Z",
        "to": "2025-02-24T16:16:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250224161609/https://enstyle.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-88ed3d99f1a3fc884cb9d9b508bf767bcdbd3a47513338445630645d27b83a77:c8ece2f008fe13f05582fb003195dd32740671664dfaebb47038e58467558c84:headline:64078867df8db08b",
      "before_evidence": "https://web.archive.org/web/20250224161609/https://enstyle.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Validate fashion trends with” to “Use Al agents to create fashion products consumers will buy”.",
      "between": {
        "from": "2025-02-24T16:16:09.000Z",
        "to": "2025-07-09T12:35:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709123520/https://enstyle.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-88ed3d99f1a3fc884cb9d9b508bf767bcdbd3a47513338445630645d27b83a77:c8ece2f008fe13f05582fb003195dd32740671664dfaebb47038e58467558c84:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250224161609/https://enstyle.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-02-24T16:16:09.000Z",
        "to": "2025-07-09T12:35:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709123520/https://enstyle.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 4,
      "id": "page-c8ece2f008fe13f05582fb003195dd32740671664dfaebb47038e58467558c84:78bb049688bfd2c015a426232797e666e766ff5611306101c3249915e210b54a:headline:2c7c7abf9474374e",
      "before_evidence": "https://web.archive.org/web/20250709123520/https://enstyle.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Use Al agents to create fashion products consumers will buy” to “Trend and assortment intelligence for fashion brands, with AI agents”.",
      "between": {
        "from": "2025-07-09T12:35:20.000Z",
        "to": "2026-01-12T21:32:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112213208/https://www.enstyle.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-c8ece2f008fe13f05582fb003195dd32740671664dfaebb47038e58467558c84:78bb049688bfd2c015a426232797e666e766ff5611306101c3249915e210b54a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250709123520/https://enstyle.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-07-09T12:35:20.000Z",
        "to": "2026-01-12T21:32:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260112213208/https://www.enstyle.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Enstyle updates AI fashion positioning and opens sign-up",
    "summary": "Enstyle removed its pricing page link, updated its homepage headlines, opened sign-up, and added a careers page. The latest homepage wording highlights trend and assortment intelligence for fashion brands using AI agents.",
    "points": [
      {
        "text": "Between April 2024 and February 2025, Enstyle removed its pricing page link.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2025 and July 2025, Enstyle changed its homepage headline from “Validate fashion trends with” to “Use Al agents to create fashion products consumers will buy”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2025 and July 2025, Enstyle closed its waitlist and opened sign-up.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Enstyle changed its homepage headline to “Trend and assortment intelligence for fashion brands, with AI agents” and added a careers page, which may indicate a clearer focus on fashion brands and possible team-related plans.",
        "kind": "interpretation",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T21:10:32.315Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Enstyle” company record, https://startuphistory.org/c/enstyle.ai"
}