{
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    "name": "Endex",
    "website": "https://endex.ai/",
    "record": "https://startuphistory.org/c/endex.ai"
  },
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  "baseline": {
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    "observed_at": "2023-11-20T08:53:25.000Z",
    "headline": "focus on what matters.",
    "description": "Deploy a secure, generative AI model trained on your internal knowledge. Supercharge your firm with instant context at their fingertips.",
    "evidence": "https://web.archive.org/web/20231120085325/https://endex.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:53:53.439Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "focus on what matters.",
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          "observed_at": "2023-11-20T08:53:25.000Z",
          "evidence": "https://web.archive.org/web/20231120085325/https://endex.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "focus on what matters.",
          "subhead": "Deploy a secure, generative AI model trained on your internal knowledge. Supercharge your firm with instant context at their fingertips.",
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          "evidence": "https://web.archive.org/web/20240325101517/https://endex.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "focus on what matters.",
      "subhead": "Deploy a secure, generative AI model trained on your internal knowledge. Supercharge your firm with instant context at their fingertips.",
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      "to": "2024-03-25T10:15:17.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240325101517/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-03-25T10:15:17.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-21T15:34:12.000Z",
      "variants": [
        {
          "headline": "Generative AI for Financial Firms",
          "subhead": "Deploy a secure, generative AI model trained on your internal knowledge. Supercharge your firm with instant context at their fingertips.",
          "observed_at": "2024-07-23T21:37:05.000Z",
          "evidence": "https://web.archive.org/web/20240723213705/https://www.endex.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Generative AI for Financial Firms",
          "subhead": "Deploy a secure, generative AI model trained on your internal knowledge. Supercharge your firm with instant context at their fingertips.",
          "observed_at": "2025-01-21T15:34:12.000Z",
          "evidence": "https://web.archive.org/web/20250121153412/https://endex.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Generative AI for Financial Firms",
      "subhead": "Deploy a secure, generative AI model trained on your internal knowledge. Supercharge your firm with instant context at their fingertips.",
      "from": "2024-07-23T21:37:05.000Z",
      "to": "2025-01-21T15:34:12.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250121153412/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-01-21T15:34:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T01:51:58.000Z",
      "variants": [
        {
          "headline": "The autonomous financial analyst",
          "subhead": "The autonomous financial analyst",
          "observed_at": "2025-07-10T01:51:58.000Z",
          "evidence": "https://web.archive.org/web/20250710015158/https://endex.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The autonomous financial analyst",
      "subhead": "The autonomous financial analyst",
      "from": "2025-07-10T01:51:58.000Z",
      "to": "2025-07-10T01:51:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710015158/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T00:06:57.000Z",
      "variants": [
        {
          "headline": "AI Built For Excel",
          "subhead": "An Excel-native AI Agent that accelerates financial modeling and data analysis backed by OpenAI and ChatGPT",
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          "evidence": "https://web.archive.org/web/20251025092756/https://endex.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Built For Excel",
          "subhead": "Endex is an institutional-grade, privacy-centric Excel AI agent built for enterprise finance to accelerate financial modeling, backed by OpenAI.",
          "observed_at": "2026-04-28T23:54:57.000Z",
          "evidence": "https://web.archive.org/web/20260428235457/https://endex.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Built For Excel",
          "subhead": "Endex is an institutional-grade, privacy-centric Excel AI agent built for enterprise finance to accelerate financial modeling, backed by OpenAI.",
          "observed_at": "2026-07-12T00:06:57.000Z",
          "evidence": "https://web.archive.org/web/20260712000657/https://endex.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI Built For Excel",
      "subhead": "Endex is an institutional-grade, privacy-centric Excel AI agent built for enterprise finance to accelerate financial modeling, backed by OpenAI.",
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      "to": "2026-07-12T00:06:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260712000657/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-07-12T00:06:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:53:53.439Z",
      "variants": [
        {
          "headline": "AI agents for office work",
          "subhead": "Assign tasks over email or Teams. Automate models, memos and decks directly in your office apps.",
          "observed_at": "2026-11-06T16:53:53.439Z",
          "evidence": "https://endex.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI agents for office work",
      "subhead": "Assign tasks over email or Teams. Automate models, memos and decks directly in your office apps.",
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      "to": "2026-11-06T16:53:53.439Z",
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      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:53:53.439Z"
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    }
  ],
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “focus on what matters.” to “Generative AI for Financial Firms”.",
      "between": {
        "from": "2024-03-25T10:15:17.000Z",
        "to": "2024-07-23T21:37:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240723213705/https://www.endex.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-78881a3790cd154ac5ae167a285ed1b6ff85d1bb2b197c42a7fd2c66e04ed043:6c5db8086c0d85b1695e020083d7a52e371b659edacac0fd62f533bd9e13b61f:headline:e10b99f421af9f32",
      "before_evidence": "https://web.archive.org/web/20250121153412/https://endex.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Generative AI for Financial Firms” to “The autonomous financial analyst”.",
      "between": {
        "from": "2025-01-21T15:34:12.000Z",
        "to": "2025-07-10T01:51:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710015158/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-78881a3790cd154ac5ae167a285ed1b6ff85d1bb2b197c42a7fd2c66e04ed043:6c5db8086c0d85b1695e020083d7a52e371b659edacac0fd62f533bd9e13b61f:hiring:70bbbe3680f59b6f",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-01-21T15:34:12.000Z",
        "to": "2025-07-10T01:51:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710015158/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "classifier-6c5db8086c0d85b1695e020083d7a52e371b659edacac0fd62f533bd9e13b61f:683fd1d7122e077c4bef37accd33fe800bfff407d97813033c6548434ed2e09d:repositioning",
      "before_evidence": "https://web.archive.org/web/20250710015158/https://endex.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The autonomous financial analyst” to “AI Built For Excel”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-07-10T01:51:58.000Z",
        "to": "2025-10-25T09:27:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20251025092756/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-6c5db8086c0d85b1695e020083d7a52e371b659edacac0fd62f533bd9e13b61f:683fd1d7122e077c4bef37accd33fe800bfff407d97813033c6548434ed2e09d:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250710015158/https://endex.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-10T01:51:58.000Z",
        "to": "2025-10-25T09:27:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20251025092756/https://endex.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-fc223d3e98a73d6aab9cf5015977df1a75ee5e0129ce1b6605be46d858fbfdc7:6a7fad7655a0e6b54e7fa8d657fd42a89ab3cf54301b7a1d7db85006f6f90f51:headline:1aca31493e7aac06",
      "before_evidence": "https://web.archive.org/web/20260712000657/https://endex.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI Built For Excel” to “AI agents for office work”.",
      "between": {
        "from": "2026-07-12T00:06:57.000Z",
        "to": "2026-11-06T16:53:53.439Z"
      },
      "evidence": "https://endex.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-fc223d3e98a73d6aab9cf5015977df1a75ee5e0129ce1b6605be46d858fbfdc7:6a7fad7655a0e6b54e7fa8d657fd42a89ab3cf54301b7a1d7db85006f6f90f51:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20260712000657/https://endex.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2026-07-12T00:06:57.000Z",
        "to": "2026-11-06T16:53:53.439Z"
      },
      "evidence": "https://endex.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Endex” company record, https://startuphistory.org/c/endex.ai"
}