{
  "company": {
    "name": "Elythea",
    "website": "https://elythea.org/",
    "record": "https://startuphistory.org/c/elythea.org"
  },
  "status": null,
  "history_since": "2023-03-17T10:54:43.000Z",
  "baseline": {
    "snapshot_id": "afb15f3a46c8aaaf57dc099d472dd7769854e62b0dca7c6567fb2bc69a3f2b7e",
    "observed_at": "2023-03-17T10:54:43.000Z",
    "headline": "The Future of Maternal Healthcare",
    "description": null,
    "evidence": "https://web.archive.org/web/20230317105443/https://elythea.org/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2023-09-09T20:14:23.000Z",
      "variants": [
        {
          "headline": "The Future of Maternal Healthcare",
          "subhead": null,
          "observed_at": "2023-03-17T10:54:43.000Z",
          "evidence": "https://web.archive.org/web/20230317105443/https://elythea.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elythea The future of maternal healthcare We use ML to identify expecting moms at high-risk of pregnancy complications weeks in advance of delivery.",
          "subhead": "Machine learning for pregnancy complications",
          "observed_at": "2023-09-09T20:14:23.000Z",
          "evidence": "https://web.archive.org/web/20230909201423/https://elythea.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Elythea The future of maternal healthcare We use ML to identify expecting moms at high-risk of pregnancy complications weeks in advance of delivery.",
      "subhead": "Machine learning for pregnancy complications",
      "from": "2023-03-17T10:54:43.000Z",
      "to": "2023-09-09T20:14:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230909201423/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-03-17T10:54:43.000Z",
          "to": "2023-09-09T20:14:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-10-01T03:56:35.000Z",
      "variants": [
        {
          "headline": "24/7 Concierge Care for Pregnancy",
          "subhead": "24/7 maternal specialist care, powered by AI, from text, phone, or video",
          "observed_at": "2024-05-25T17:32:47.000Z",
          "evidence": "https://web.archive.org/web/20240525173247/https://elythea.org/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "24/7 Concierge Care for Pregnancy",
          "subhead": "24/7 maternal specialist care, powered by AI, from text, phone, or video",
          "observed_at": "2024-10-01T03:56:35.000Z",
          "evidence": "https://web.archive.org/web/20241001035635/https://elythea.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "24/7 Concierge Care for Pregnancy",
      "subhead": "24/7 maternal specialist care, powered by AI, from text, phone, or video",
      "from": "2024-05-25T17:32:47.000Z",
      "to": "2024-10-01T03:56:35.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20241001035635/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-05-25T17:32:47.000Z",
          "to": "2024-10-01T03:56:35.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-02-06T22:29:31.000Z",
      "variants": [
        {
          "headline": "Maternal Medicaid Engagement",
          "subhead": "24/7 maternal specialist care, powered by AI, from text, phone, or video",
          "observed_at": "2025-02-06T22:29:31.000Z",
          "evidence": "https://web.archive.org/web/20250206222931/https://elythea.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Maternal Medicaid Engagement",
      "subhead": "24/7 maternal specialist care, powered by AI, from text, phone, or video",
      "from": "2025-02-06T22:29:31.000Z",
      "to": "2025-02-06T22:29:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250206222931/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-02-06T22:29:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-29T04:37:06.000Z",
      "variants": [
        {
          "headline": "Member Outbound for Managed Care",
          "subhead": "Scalable AI contact center for Managed Care Plans",
          "observed_at": "2025-08-29T04:37:06.000Z",
          "evidence": "https://web.archive.org/web/20250829043706/https://elythea.org/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Member Outbound for Managed Care",
      "subhead": "Scalable AI contact center for Managed Care Plans",
      "from": "2025-08-29T04:37:06.000Z",
      "to": "2025-08-29T04:37:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250829043706/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-29T04:37:06.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-afb15f3a46c8aaaf57dc099d472dd7769854e62b0dca7c6567fb2bc69a3f2b7e:b3ee5b34006027399ecc85c3c7dda8fde7793fb8f0857046f55e2db0935963f2:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20230317105443/https://elythea.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-03-17T10:54:43.000Z",
        "to": "2023-09-09T20:14:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20230909201423/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-b3ee5b34006027399ecc85c3c7dda8fde7793fb8f0857046f55e2db0935963f2:d6af00147289f80cd4ba2fab3c8314142458a1f15819c67227295d344507b3b1:repositioning",
      "before_evidence": "https://web.archive.org/web/20230909201423/https://elythea.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Elythea The future of maternal healthcare We use ML to identify expecting moms at high-risk of pregnancy complications weeks in advance o…” to “24/7 Concierge Care for Pregnancy”. A classifier read this as a change in its core product and its target customer (from healthcare and life-science teams to consumers).",
      "between": {
        "from": "2023-09-09T20:14:23.000Z",
        "to": "2024-05-25T17:32:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20240525173247/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "classifier-1ab7f4d67691f29694c03ad80e88d4c33e7a474a2431550f3f8845cb8695c4b7:0eec504fc62b38f0cef1c99252a0eb5959e5c8fe6ffd049ee4aaa9b91e7a8c0a:repositioning",
      "before_evidence": "https://web.archive.org/web/20241001035635/https://elythea.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “24/7 Concierge Care for Pregnancy” to “Maternal Medicaid Engagement”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-10-01T03:56:35.000Z",
        "to": "2025-02-06T22:29:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20250206222931/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "classifier-0eec504fc62b38f0cef1c99252a0eb5959e5c8fe6ffd049ee4aaa9b91e7a8c0a:cb9cda65703d3ec5022d1cc6a4b80b89a36bf200462e7ef27e76e75681b7977c:repositioning",
      "before_evidence": "https://web.archive.org/web/20250206222931/https://elythea.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Maternal Medicaid Engagement” to “Member Outbound for Managed Care”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-02-06T22:29:31.000Z",
        "to": "2025-08-29T04:37:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20250829043706/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-0eec504fc62b38f0cef1c99252a0eb5959e5c8fe6ffd049ee4aaa9b91e7a8c0a:cb9cda65703d3ec5022d1cc6a4b80b89a36bf200462e7ef27e76e75681b7977c:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20250206222931/https://elythea.org/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2025-02-06T22:29:31.000Z",
        "to": "2025-08-29T04:37:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20250829043706/https://elythea.org/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Elythea” company record, https://startuphistory.org/c/elythea.org"
}