{
  "company": {
    "name": "Elly",
    "website": "https://ellyhealth.com/",
    "record": "https://startuphistory.org/c/ellyhealth.com"
  },
  "status": null,
  "history_since": "2019-09-15T08:37:09.000Z",
  "baseline": {
    "snapshot_id": "343e5e015b31156a00ff09f4b962b301a4687de3f9b46ba7dc3a8ac708f29737",
    "observed_at": "2019-09-15T08:37:09.000Z",
    "headline": "Conquer the day!",
    "description": "The first empathetic audio companion for patients living with a chronic disease.",
    "evidence": "https://web.archive.org/web/20190915083709/https://www.ellyhealth.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:50:56.716Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-09-15T08:37:09.000Z",
      "variants": [
        {
          "headline": "Conquer the day!",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2019-09-15T08:37:09.000Z",
          "evidence": "https://web.archive.org/web/20190915083709/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Conquer the day!",
      "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
      "from": "2019-09-15T08:37:09.000Z",
      "to": "2019-09-15T08:37:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190915083709/https://www.ellyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-09-15T08:37:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-14T04:28:29.000Z",
      "variants": [
        {
          "headline": "Happier and healthier with Elly by your side",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2020-08-14T04:28:29.000Z",
          "evidence": "https://web.archive.org/web/20200814042829/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Happier and healthier with Elly by your side",
      "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
      "from": "2020-08-14T04:28:29.000Z",
      "to": "2020-08-14T04:28:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200814042829/https://www.ellyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-14T04:28:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:50:56.716Z",
      "variants": [
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2021-02-16T18:06:16.000Z",
          "evidence": "https://web.archive.org/web/20210216180616/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2021-09-28T22:28:19.000Z",
          "evidence": "https://web.archive.org/web/20210928222819/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2022-01-22T14:25:23.000Z",
          "evidence": "https://web.archive.org/web/20220122142523/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2023-01-31T17:40:42.000Z",
          "evidence": "https://web.archive.org/web/20230131174042/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2024-03-06T14:55:51.000Z",
          "evidence": "https://web.archive.org/web/20240306145551/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2024-09-12T23:04:56.000Z",
          "evidence": "https://web.archive.org/web/20240912230456/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2025-04-24T03:20:29.000Z",
          "evidence": "https://web.archive.org/web/20250424032029/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2026-01-13T06:01:39.000Z",
          "evidence": "https://web.archive.org/web/20260113060139/https://www.ellyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Feel better, together.",
          "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
          "observed_at": "2026-11-06T16:50:56.716Z",
          "evidence": "https://www.ellyhealth.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Feel better, together.",
      "subhead": "The first empathetic audio companion for patients living with a chronic disease.",
      "from": "2021-02-16T18:06:16.000Z",
      "to": "2026-11-06T16:50:56.716Z",
      "captures": 9,
      "evidence": "https://www.ellyhealth.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2021-02-16T18:06:16.000Z",
          "to": "2026-11-06T16:50:56.716Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-343e5e015b31156a00ff09f4b962b301a4687de3f9b46ba7dc3a8ac708f29737:aaefd387dc68251a52563941e94d56ab5b7f0170760f871301c3356bcdbf1d4a:headline:f4adda1280d7c993",
      "before_evidence": "https://web.archive.org/web/20190915083709/https://www.ellyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Conquer the day!” to “Happier and healthier with Elly by your side”.",
      "between": {
        "from": "2019-09-15T08:37:09.000Z",
        "to": "2020-08-14T04:28:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814042829/https://www.ellyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-aaefd387dc68251a52563941e94d56ab5b7f0170760f871301c3356bcdbf1d4a:c6d39a319da9b2c9f25e74365ced1fa110c2eade43248f30f1181312f5c21a92:repositioning",
      "before_evidence": "https://web.archive.org/web/20200814042829/https://www.ellyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Happier and healthier with Elly by your side” to “Feel better, together.”.",
      "between": {
        "from": "2020-08-14T04:28:29.000Z",
        "to": "2021-02-16T18:06:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20210216180616/https://www.ellyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Elly updated its homepage messaging",
    "summary": "Elly has revised its homepage headlines twice, shifting how it presents its offering and tone. The most recent change emphasizes feeling better together.",
    "points": [
      {
        "text": "Between September 2019 and August 2020, Elly changed its homepage headline from “Conquer the day!” to “Happier and healthier with Elly by your side”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2020 and February 2021, Elly changed its homepage headline from “Happier and healthier with Elly by your side” to “Feel better, together.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "A classifier read the August 2020 to February 2021 headline change as a repositioning, which suggests Elly may have shifted its messaging toward a more collective or supportive framing.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:41:22.326Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Elly” company record, https://startuphistory.org/c/ellyhealth.com"
}