{
  "company": {
    "name": "ElevenLabs",
    "website": "https://elevenlabs.io/",
    "record": "https://startuphistory.org/c/elevenlabs.io"
  },
  "status": null,
  "history_since": "2022-09-30T12:09:28.000Z",
  "baseline": {
    "snapshot_id": "6435b1a7f3fbc729f3cd4941267a4e42142c8a7c195e259876ea91f16b736dd1",
    "observed_at": "2022-09-30T12:09:28.000Z",
    "headline": null,
    "description": "Voice Generation Research Lab",
    "evidence": "https://web.archive.org/web/20220930120928/https://www.elevenlabs.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:50:56.716Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-01T06:35:16.000Z",
      "variants": [
        {
          "headline": "Generative Voice AI",
          "subhead": "Rated the best text to speech (TTS) software online. Create premium AI voices for free and generate text-to-speech voiceovers in minutes with our character AI voice generator. Use free text to speech ",
          "observed_at": "2024-01-01T05:14:53.000Z",
          "evidence": "https://web.archive.org/web/20240101051453/https://elevenlabs.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Change Your Voice With Speech To Speech",
          "subhead": "Create premium AI voices for free in any style and language with the most powerful online AI text to speech (TTS) software ever. Generate text to speech voiceovers in minutes with our character AI voi",
          "observed_at": "2024-07-01T06:35:16.000Z",
          "evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Change Your Voice With Speech To Speech",
      "subhead": "Create premium AI voices for free in any style and language with the most powerful online AI text to speech (TTS) software ever. Generate text to speech voiceovers in minutes with our character AI voi",
      "from": "2024-01-01T05:14:53.000Z",
      "to": "2024-07-01T06:35:16.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-01T05:14:53.000Z",
          "to": "2024-07-01T06:35:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-01T13:29:30.000Z",
      "variants": [
        {
          "headline": "Create the most realistic speech with our AI audio platform",
          "subhead": "Create the most realistic speech with our AI audio tools in 1000s of voices and 32 languages. Easy to use API's and SDK's. Scalable, secure, and customizable voice solutions tailored for enterprise ne",
          "observed_at": "2025-01-01T02:48:40.000Z",
          "evidence": "https://web.archive.org/web/20250101024840/https://elevenlabs.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most realistic voice AI platform",
          "subhead": "Create the most realistic speech with our AI audio tools in 1000s of voices and 70+ languages. Easy to use API's and SDK's. Scalable, secure, and customizable voice solutions tailored for enterprise n",
          "observed_at": "2025-07-01T03:14:45.000Z",
          "evidence": "https://web.archive.org/web/20250701031445/https://elevenlabs.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The most realistic voice AI platform",
          "subhead": "Create lifelike speech with our AI voice generator and voice agents platform. Access 5,000+ voices in 70+ languages with secure APIs and SDKs.",
          "observed_at": "2026-01-01T13:29:30.000Z",
          "evidence": "https://web.archive.org/web/20260101132930/https://elevenlabs.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The most realistic voice AI platform",
      "subhead": "Create lifelike speech with our AI voice generator and voice agents platform. Access 5,000+ voices in 70+ languages with secure APIs and SDKs.",
      "from": "2025-01-01T02:48:40.000Z",
      "to": "2026-01-01T13:29:30.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260101132930/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-01T02:48:40.000Z",
          "to": "2026-01-01T13:29:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:50:56.716Z",
      "variants": [
        {
          "headline": "Bringing technology to life",
          "subhead": "Create lifelike speech with our AI voice generator and voice agents platform. Access 17,500+ voices in 90+ languages with secure APIs and SDKs.",
          "observed_at": "2026-11-06T16:50:56.716Z",
          "evidence": "https://elevenlabs.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Bringing technology to life",
      "subhead": "Create lifelike speech with our AI voice generator and voice agents platform. Access 17,500+ voices in 90+ languages with secure APIs and SDKs.",
      "from": "2026-11-06T16:50:56.716Z",
      "to": "2026-11-06T16:50:56.716Z",
      "captures": 1,
      "evidence": "https://elevenlabs.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:50:56.716Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-db38358bb2def1f2aed8b129947dd012f5166748d0c080418159c97bf2cb4eb2:e8a02e673e28c6dc0e2f837c8c55711bb59f0e7010dea00d58d00aeb8690ab99:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230108110616/https://www.elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-01-08T11:06:16.000Z",
        "to": "2024-01-01T05:14:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101051453/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-e8a02e673e28c6dc0e2f837c8c55711bb59f0e7010dea00d58d00aeb8690ab99:d55aa958e414d33f49cfaa4cd336480586ef89f70a95dea4c056190e837f5422:headline:265f4ac41e108dd1",
      "before_evidence": "https://web.archive.org/web/20240101051453/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Generative Voice AI” to “Change Your Voice With Speech To Speech”.",
      "between": {
        "from": "2024-01-01T05:14:53.000Z",
        "to": "2024-07-01T06:35:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-e8a02e673e28c6dc0e2f837c8c55711bb59f0e7010dea00d58d00aeb8690ab99:d55aa958e414d33f49cfaa4cd336480586ef89f70a95dea4c056190e837f5422:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240101051453/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-01-01T05:14:53.000Z",
        "to": "2024-07-01T06:35:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-e8a02e673e28c6dc0e2f837c8c55711bb59f0e7010dea00d58d00aeb8690ab99:d55aa958e414d33f49cfaa4cd336480586ef89f70a95dea4c056190e837f5422:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240101051453/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-01T05:14:53.000Z",
        "to": "2024-07-01T06:35:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-e8a02e673e28c6dc0e2f837c8c55711bb59f0e7010dea00d58d00aeb8690ab99:d55aa958e414d33f49cfaa4cd336480586ef89f70a95dea4c056190e837f5422:logos:e3b5bbba970d3540",
      "before_evidence": "https://web.archive.org/web/20240101051453/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: AE flag.",
      "between": {
        "from": "2024-01-01T05:14:53.000Z",
        "to": "2024-07-01T06:35:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-d55aa958e414d33f49cfaa4cd336480586ef89f70a95dea4c056190e837f5422:1f804603954fcb55d8562d6211be3c65e2d7aa35dd5ce9b47aa889ed0724fad1:headline:2709c54d021e1ceb",
      "before_evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Change Your Voice With Speech To Speech” to “Create the most realistic speech with our AI audio platform”.",
      "between": {
        "from": "2024-07-01T06:35:16.000Z",
        "to": "2025-01-01T02:48:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101024840/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-d55aa958e414d33f49cfaa4cd336480586ef89f70a95dea4c056190e837f5422:1f804603954fcb55d8562d6211be3c65e2d7aa35dd5ce9b47aa889ed0724fad1:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240701063516/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-01T06:35:16.000Z",
        "to": "2025-01-01T02:48:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101024840/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-1f804603954fcb55d8562d6211be3c65e2d7aa35dd5ce9b47aa889ed0724fad1:a99ada54c1d7c24a5b30da7160c88d93ee3137700b89e31455934cbcebb089be:headline:98a17be30d9e8caa",
      "before_evidence": "https://web.archive.org/web/20250101024840/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create the most realistic speech with our AI audio platform” to “The most realistic voice AI platform”.",
      "between": {
        "from": "2025-01-01T02:48:40.000Z",
        "to": "2025-07-01T03:14:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701031445/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-1f804603954fcb55d8562d6211be3c65e2d7aa35dd5ce9b47aa889ed0724fad1:a99ada54c1d7c24a5b30da7160c88d93ee3137700b89e31455934cbcebb089be:investors:9a15d9574f817a5b",
      "before_evidence": "https://web.archive.org/web/20250101024840/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Andreessen Horowitz, ICONIQ, SEQUOIA, NEA, Telekom, Salesforce ventures, NTT docomo and WiL.",
      "between": {
        "from": "2025-01-01T02:48:40.000Z",
        "to": "2025-07-01T03:14:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701031445/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 10,
      "id": "page-a99ada54c1d7c24a5b30da7160c88d93ee3137700b89e31455934cbcebb089be:ea59aa02de3bcfcb2676cc8364c49d575994111528e54bc6186ea00c9428ec5e:customers_added:f42d68364bc9cc56",
      "before_evidence": "https://web.archive.org/web/20250701031445/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Cisco Blue, Epic Games, Telus Digital Company color, Meesho Company Colorized, Michael Caine and Matthew McConaughey.",
      "between": {
        "from": "2025-07-01T03:14:45.000Z",
        "to": "2026-01-01T13:29:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101132930/https://elevenlabs.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-ea59aa02de3bcfcb2676cc8364c49d575994111528e54bc6186ea00c9428ec5e:ccce686e88ede41342986fc24b9f621e9da8d7a060abebca7f20761c59bca2e7:headline:7febd4e6cc91fea5",
      "before_evidence": "https://web.archive.org/web/20260101132930/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The most realistic voice AI platform” to “Bringing technology to life”.",
      "between": {
        "from": "2026-01-01T13:29:30.000Z",
        "to": "2026-11-06T16:50:56.716Z"
      },
      "evidence": "https://elevenlabs.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-ea59aa02de3bcfcb2676cc8364c49d575994111528e54bc6186ea00c9428ec5e:ccce686e88ede41342986fc24b9f621e9da8d7a060abebca7f20761c59bca2e7:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260101132930/https://elevenlabs.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-01T13:29:30.000Z",
        "to": "2026-11-06T16:50:56.716Z"
      },
      "evidence": "https://elevenlabs.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ElevenLabs” company record, https://startuphistory.org/c/elevenlabs.io"
}