{
  "company": {
    "name": "Eletype",
    "website": "https://eletype.com/",
    "record": "https://startuphistory.org/c/eletype.com"
  },
  "status": null,
  "history_since": "2009-06-13T07:06:18.000Z",
  "baseline": {
    "snapshot_id": "baf3d7ee36efdf1dd1a6b6d04de7a610cb69c43750cad7a3983e1a04eea3e555",
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    "headline": "eletype.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20090613070618/http://eletype.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$3.99 / mo",
            "$4.99 / year"
          ],
          "compliance": [],
          "funding": []
        }
      ]
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2010-01-30T12:09:32.000Z",
      "variants": [
        {
          "headline": "eletype.com",
          "subhead": null,
          "observed_at": "2009-06-13T07:06:18.000Z",
          "evidence": "https://web.archive.org/web/20090613070618/http://eletype.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "eletype.com",
          "subhead": null,
          "observed_at": "2010-01-30T12:09:32.000Z",
          "evidence": "https://web.archive.org/web/20100130120932/http://eletype.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "eletype.com",
      "subhead": null,
      "from": "2009-06-13T07:06:18.000Z",
      "to": "2010-01-30T12:09:32.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20100130120932/http://eletype.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-06-13T07:06:18.000Z",
          "to": "2010-01-30T12:09:32.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-11-18T21:37:51.000Z",
      "variants": [
        {
          "headline": "Dynamic Budget Allocation",
          "subhead": null,
          "observed_at": "2017-11-18T21:37:51.000Z",
          "evidence": "https://web.archive.org/web/20171118213751/http://www.eletype.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Dynamic Budget Allocation",
      "subhead": null,
      "from": "2017-11-18T21:37:51.000Z",
      "to": "2017-11-18T21:37:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20171118213751/http://www.eletype.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-11-18T21:37:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-08-23T23:29:25.000Z",
      "variants": [
        {
          "headline": "Cover Your Ads",
          "subhead": "Eletype is a real-time digital marketing agent designed for search and social media marketing campaigns.",
          "observed_at": "2018-08-23T23:29:25.000Z",
          "evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cover Your Ads",
      "subhead": "Eletype is a real-time digital marketing agent designed for search and social media marketing campaigns.",
      "from": "2018-08-23T23:29:25.000Z",
      "to": "2018-08-23T23:29:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-23T23:29:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-21T11:29:04.000Z",
      "variants": [
        {
          "headline": "Digital Marketing Monitoring For Teams",
          "subhead": "Digital Marketing Monitoring",
          "observed_at": "2019-07-21T11:29:04.000Z",
          "evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digital Marketing Monitoring For Teams",
      "subhead": "Digital Marketing Monitoring",
      "from": "2019-07-21T11:29:04.000Z",
      "to": "2019-07-21T11:29:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-21T11:29:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-07T16:18:07.000Z",
      "variants": [
        {
          "headline": "The smartest way to stay on top of your marketing campaigns.",
          "subhead": "Eletype is your digital assistant, automatically monitoring all your marketing campaigns to help bridge the gap between insight and action.",
          "observed_at": "2020-08-12T11:51:05.000Z",
          "evidence": "https://web.archive.org/web/20200812115105/https://www.eletype.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The smartest way to stay on top of your marketing campaigns.",
          "subhead": "Eletype is your digital assistant, automatically monitoring all your marketing campaigns to help bridge the gap between insight and action.",
          "observed_at": "2021-07-28T23:28:14.000Z",
          "evidence": "https://web.archive.org/web/20210728232814/https://www.eletype.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The smartest way to stay on top of your marketing campaigns.",
          "subhead": "Eletype is your digital assistant, automatically monitoring all your marketing campaigns to help bridge the gap between insight and action.",
          "observed_at": "2022-07-07T16:18:07.000Z",
          "evidence": "https://web.archive.org/web/20220707161807/https://www.eletype.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The smartest way to stay on top of your marketing campaigns.",
      "subhead": "Eletype is your digital assistant, automatically monitoring all your marketing campaigns to help bridge the gap between insight and action.",
      "from": "2020-08-12T11:51:05.000Z",
      "to": "2022-07-07T16:18:07.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220707161807/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-12T11:51:05.000Z",
          "to": "2022-07-07T16:18:07.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ca8bb56dfa5888ff8f08e885a1a4f86e8a4ae23d7095951825c09d8d63866d46:74b869bd3caa87aead06fa6733447a501c72b6c34ace99042830d01d4c58a006:headline:3564c91f99c41d77",
      "before_evidence": "https://web.archive.org/web/20171118213751/http://www.eletype.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Dynamic Budget Allocation” to “Cover Your Ads”.",
      "between": {
        "from": "2017-11-18T21:37:51.000Z",
        "to": "2018-08-23T23:29:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-74b869bd3caa87aead06fa6733447a501c72b6c34ace99042830d01d4c58a006:e5966621e2dc4bba595b5da2406a1c15bfbfa4aa0bdc789af2102a68fd4dc3f4:headline:01f9f654aac3aafa",
      "before_evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Cover Your Ads” to “Digital Marketing Monitoring For Teams”.",
      "between": {
        "from": "2018-08-23T23:29:25.000Z",
        "to": "2019-07-21T11:29:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-74b869bd3caa87aead06fa6733447a501c72b6c34ace99042830d01d4c58a006:e5966621e2dc4bba595b5da2406a1c15bfbfa4aa0bdc789af2102a68fd4dc3f4:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-08-23T23:29:25.000Z",
        "to": "2019-07-21T11:29:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-74b869bd3caa87aead06fa6733447a501c72b6c34ace99042830d01d4c58a006:e5966621e2dc4bba595b5da2406a1c15bfbfa4aa0bdc789af2102a68fd4dc3f4:pricing:4fccb57e49b7501f",
      "before_evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $10 / mo and $50 / mo to $20 / mo and $80 / mo.",
      "between": {
        "from": "2018-08-23T23:29:25.000Z",
        "to": "2019-07-21T11:29:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-74b869bd3caa87aead06fa6733447a501c72b6c34ace99042830d01d4c58a006:e5966621e2dc4bba595b5da2406a1c15bfbfa4aa0bdc789af2102a68fd4dc3f4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180823232925/https://www.eletype.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-08-23T23:29:25.000Z",
        "to": "2019-07-21T11:29:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-e5966621e2dc4bba595b5da2406a1c15bfbfa4aa0bdc789af2102a68fd4dc3f4:a849e2a9cb9d76a51fc406d906634f10ac8440652efccbee1e3f770d8f49673c:headline:23b4009a7bdcfb67",
      "before_evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Digital Marketing Monitoring For Teams” to “The smartest way to stay on top of your marketing campaigns.”.",
      "between": {
        "from": "2019-07-21T11:29:04.000Z",
        "to": "2020-08-12T11:51:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20200812115105/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-e5966621e2dc4bba595b5da2406a1c15bfbfa4aa0bdc789af2102a68fd4dc3f4:a849e2a9cb9d76a51fc406d906634f10ac8440652efccbee1e3f770d8f49673c:pricing:0fcb4046fa5700ea",
      "before_evidence": "https://web.archive.org/web/20190721112904/https://www.eletype.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $20 / mo and $80 / mo to $49 / mo, $129 / mo and $299 / mo.",
      "between": {
        "from": "2019-07-21T11:29:04.000Z",
        "to": "2020-08-12T11:51:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20200812115105/https://www.eletype.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Eletype” company record, https://startuphistory.org/c/eletype.com"
}