{
  "company": {
    "name": "Elemental Machines",
    "website": "https://elementalmachines.com/",
    "record": "https://startuphistory.org/c/elementalmachines.com"
  },
  "status": null,
  "history_since": "2025-08-03T07:16:26.000Z",
  "baseline": {
    "snapshot_id": "7ec9806581f406c615a04f71ec48a2fc4df24b70a99051cd1f2df9c6741e7d4e",
    "observed_at": "2025-08-03T07:16:26.000Z",
    "headline": "Elemental Insights to Elevate Your Science",
    "description": "We’re an IoT solutions company elevating science and manufacturing with intuitive insights for streamlined, connected, and intelligent operations. Empowering proactive, data-driven decisions.",
    "evidence": "https://web.archive.org/web/20250803071626/https://elementalmachines.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:48:41.647Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-08-03T07:16:26.000Z",
      "variants": [
        {
          "headline": "Elemental Insights to Elevate Your Science",
          "subhead": "We’re an IoT solutions company elevating science and manufacturing with intuitive insights for streamlined, connected, and intelligent operations. Empowering proactive, data-driven decisions.",
          "observed_at": "2025-08-03T07:16:26.000Z",
          "evidence": "https://web.archive.org/web/20250803071626/https://elementalmachines.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Elemental Insights to Elevate Your Science",
      "subhead": "We’re an IoT solutions company elevating science and manufacturing with intuitive insights for streamlined, connected, and intelligent operations. Empowering proactive, data-driven decisions.",
      "from": "2025-08-03T07:16:26.000Z",
      "to": "2025-08-03T07:16:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250803071626/https://elementalmachines.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-03T07:16:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:48:41.647Z",
      "variants": [
        {
          "headline": "Lab Intelligence You Can Act On",
          "subhead": "Our LabOps connectivity platform unifies equipment and analytics, empowering labs to act faster, stay compliant, and get more from every asset.",
          "observed_at": "2026-05-01T15:41:03.000Z",
          "evidence": "https://web.archive.org/web/20260501154103/https://elementalmachines.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lab Intelligence You Can Act On",
          "subhead": "Our LabOps connectivity platform unifies equipment and analytics, empowering labs to act faster, stay compliant, and get more from every asset.",
          "observed_at": "2026-07-16T20:03:35.000Z",
          "evidence": "https://web.archive.org/web/20260716200335/https://elementalmachines.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Lab Intelligence You Can Act On",
          "subhead": "Our LabOps connectivity platform unifies equipment and analytics, empowering labs to act faster, stay compliant, and get more from every asset.",
          "observed_at": "2026-11-05T13:48:41.647Z",
          "evidence": "https://elementalmachines.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Lab Intelligence You Can Act On",
      "subhead": "Our LabOps connectivity platform unifies equipment and analytics, empowering labs to act faster, stay compliant, and get more from every asset.",
      "from": "2026-05-01T15:41:03.000Z",
      "to": "2026-11-05T13:48:41.647Z",
      "captures": 3,
      "evidence": "https://elementalmachines.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-05-01T15:41:03.000Z",
          "to": "2026-11-05T13:48:41.647Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7ec9806581f406c615a04f71ec48a2fc4df24b70a99051cd1f2df9c6741e7d4e:ee23b4d2326b0f790f6457e7c3f7582d1d878d1f1248e2b4cd594f1849355856:headline:14fd688afe57f531",
      "before_evidence": "https://web.archive.org/web/20250803071626/https://elementalmachines.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Elemental Insights to Elevate Your Science” to “Lab Intelligence You Can Act On”.",
      "between": {
        "from": "2025-08-03T07:16:26.000Z",
        "to": "2026-05-01T15:41:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501154103/https://elementalmachines.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Elemental Machines updates homepage headline",
    "summary": "Elemental Machines has updated its homepage headline to emphasize lab intelligence that can be acted on, replacing a previous focus on elevating science insights.",
    "points": [
      {
        "text": "Between August 2025 and May 2026, Elemental Machines changed its homepage headline from “Elemental Insights to Elevate Your Science” to “Lab Intelligence You Can Act On”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2025 and May 2026, the new headline suggests a stronger emphasis on actionable lab intelligence rather than general science insights.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T21:07:54.468Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Elemental Machines” company record, https://startuphistory.org/c/elementalmachines.com"
}