{
  "company": {
    "name": "ElectroKare",
    "website": "https://electrokare.com/",
    "record": "https://startuphistory.org/c/electrokare.com"
  },
  "status": null,
  "history_since": "2021-12-27T23:23:50.000Z",
  "baseline": {
    "snapshot_id": "e3f77d22f418fbd28d2e4671ac84d4e1f324b22989aea7e21ffb6d65874d2abd",
    "observed_at": "2021-12-27T23:23:50.000Z",
    "headline": "best electronics gadgets with unique and cool smart technology",
    "description": "best electronics gadgets From smart phone upgrades, newly released smartphones, a compact phone charger, earphones and more.",
    "evidence": "https://web.archive.org/web/20211227232350/https://electrokare.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:50:56.716Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-12-27T23:23:50.000Z",
      "variants": [
        {
          "headline": "best electronics gadgets with unique and cool smart technology",
          "subhead": "best electronics gadgets From smart phone upgrades, newly released smartphones, a compact phone charger, earphones and more.",
          "observed_at": "2021-12-27T23:23:50.000Z",
          "evidence": "https://web.archive.org/web/20211227232350/https://electrokare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "best electronics gadgets with unique and cool smart technology",
      "subhead": "best electronics gadgets From smart phone upgrades, newly released smartphones, a compact phone charger, earphones and more.",
      "from": "2021-12-27T23:23:50.000Z",
      "to": "2021-12-27T23:23:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20211227232350/https://electrokare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-12-27T23:23:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-19T02:49:46.000Z",
      "variants": [
        {
          "headline": "Train Smarter. Perform Better. Recover Faster.",
          "subhead": "Train like the 1%. Electrokare turns wearables into a real-time coaching layer, with electrolyte tracking, ECG integration, and AI-driven performance insights built for elite training.",
          "observed_at": "2025-08-11T11:37:49.000Z",
          "evidence": "https://web.archive.org/web/20250811113749/https://www.electrokare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Train Smarter. Perform Better. Recover Faster.",
          "subhead": "Train like the 1%. Electrokare turns wearables into a real-time coaching layer, with electrolyte tracking, ECG integration, and AI-driven performance insights built for elite training.",
          "observed_at": "2026-01-19T02:49:46.000Z",
          "evidence": "https://web.archive.org/web/20260119024946/https://www.electrokare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Train Smarter. Perform Better. Recover Faster.",
      "subhead": "Train like the 1%. Electrokare turns wearables into a real-time coaching layer, with electrolyte tracking, ECG integration, and AI-driven performance insights built for elite training.",
      "from": "2025-08-11T11:37:49.000Z",
      "to": "2026-01-19T02:49:46.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260119024946/https://www.electrokare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-08-11T11:37:49.000Z",
          "to": "2026-01-19T02:49:46.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:50:56.716Z",
      "variants": [
        {
          "headline": "Making physiology computable.",
          "subhead": "Electrokare is building a world model for the human body. AI infrastructure for precision, preventative medicine, and human performance, starting with the ECG.",
          "observed_at": "2026-09-29T00:26:18.000Z",
          "evidence": "https://web.archive.org/web/20260929002618/https://www.electrokare.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Making physiology computable.",
          "subhead": "Electrokare is building a world model for the human body. AI infrastructure for precision, preventative medicine, and human performance, starting with the ECG.",
          "observed_at": "2026-11-06T16:50:56.716Z",
          "evidence": "https://www.electrokare.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Making physiology computable.",
      "subhead": "Electrokare is building a world model for the human body. AI infrastructure for precision, preventative medicine, and human performance, starting with the ECG.",
      "from": "2026-09-29T00:26:18.000Z",
      "to": "2026-11-06T16:50:56.716Z",
      "captures": 2,
      "evidence": "https://www.electrokare.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-29T00:26:18.000Z",
          "to": "2026-11-06T16:50:56.716Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-23d23b35884d69c0163f065e57496a12fba2fced912b5d5ebf0d2255944d099f:93029608f08b7da0aacb3917146ccd05c69d80a11e3599a4b7912148c5eeee30:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20250811113749/https://www.electrokare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2025-08-11T11:37:49.000Z",
        "to": "2026-01-19T02:49:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260119024946/https://www.electrokare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 2,
      "id": "page-23d23b35884d69c0163f065e57496a12fba2fced912b5d5ebf0d2255944d099f:93029608f08b7da0aacb3917146ccd05c69d80a11e3599a4b7912148c5eeee30:pricing:a48413cfb6e815dd",
      "before_evidence": "https://web.archive.org/web/20250811113749/https://www.electrokare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $14 / month and $120 / year to $16 / month and $120 / year.",
      "between": {
        "from": "2025-08-11T11:37:49.000Z",
        "to": "2026-01-19T02:49:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20260119024946/https://www.electrokare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 3,
      "id": "classifier-93029608f08b7da0aacb3917146ccd05c69d80a11e3599a4b7912148c5eeee30:b2f89e706fa8807c765e08968d851b0e43e8a53289b856310e3ae10bc1cba2ed:repositioning",
      "before_evidence": "https://web.archive.org/web/20260119024946/https://www.electrokare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Train Smarter. Perform Better. Recover Faster.” to “Making physiology computable.”. A classifier read this as a change in its core product and its target customer (from consumers to healthcare and life-science teams).",
      "between": {
        "from": "2026-01-19T02:49:46.000Z",
        "to": "2026-09-29T00:26:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260929002618/https://www.electrokare.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ElectroKare” company record, https://startuphistory.org/c/electrokare.com"
}