{
  "company": {
    "name": "Electric Sheep",
    "website": "https://electricsheep.tv/",
    "record": "https://startuphistory.org/c/electricsheep.tv"
  },
  "status": null,
  "history_since": "2022-10-01T10:21:55.000Z",
  "baseline": {
    "snapshot_id": "68187969881dfd2bb9dc055bab6498992c2a0b32f3fcfe97c3c5797bfdbe0fd1",
    "observed_at": "2022-10-01T10:21:55.000Z",
    "headline": "Currently In Closed Alpha..",
    "description": null,
    "evidence": "https://web.archive.org/web/20221001102155/https://electricsheep.tv/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:48:10.979Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-10-01T10:21:55.000Z",
      "variants": [
        {
          "headline": "Currently In Closed Alpha..",
          "subhead": null,
          "observed_at": "2022-10-01T10:21:55.000Z",
          "evidence": "https://web.archive.org/web/20221001102155/https://electricsheep.tv/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Currently In Closed Alpha..",
      "subhead": null,
      "from": "2022-10-01T10:21:55.000Z",
      "to": "2022-10-01T10:21:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20221001102155/https://electricsheep.tv/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-10-01T10:21:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-09T03:22:27.000Z",
      "variants": [
        {
          "headline": "Book a Demo.",
          "subhead": "Electric Sheep are an Artificial Intelligence software company providing automation for Film, TV and Media. Specialising in Visual Effects. ML/AI.",
          "observed_at": "2023-03-01T18:22:10.000Z",
          "evidence": "https://web.archive.org/web/20230301182210/https://electricsheep.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a Demo.",
          "subhead": "Electric Sheep are an Artificial Intelligence software company providing automation for Film, TV and Media. Specialising in Visual Effects. ML/AI.",
          "observed_at": "2023-08-18T10:52:38.000Z",
          "evidence": "https://web.archive.org/web/20230818105238/https://electricsheep.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book a Demo.",
          "subhead": "Electric Sheep are an Artificial Intelligence software company providing automation for Film, TV and Media. Specialising in Visual Effects. ML/AI.",
          "observed_at": "2024-01-09T03:22:27.000Z",
          "evidence": "https://web.archive.org/web/20240109032227/https://electricsheep.tv/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Book a Demo.",
      "subhead": "Electric Sheep are an Artificial Intelligence software company providing automation for Film, TV and Media. Specialising in Visual Effects. ML/AI.",
      "from": "2023-03-01T18:22:10.000Z",
      "to": "2024-01-09T03:22:27.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240109032227/https://electricsheep.tv/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-03-01T18:22:10.000Z",
          "to": "2024-01-09T03:22:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-13T21:00:04.000Z",
      "variants": [
        {
          "headline": "Turn footage into high-performing social videos.",
          "subhead": "Electric Sheep offers an AI-powered agentic video editor and VFX platform, streamlining content creation and post-production. Generate, edit, and enhance videos with advanced AI tools, automating tedi",
          "observed_at": "2026-07-13T21:00:04.000Z",
          "evidence": "https://web.archive.org/web/20260713210004/https://electricsheep.tv/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn footage into high-performing social videos.",
      "subhead": "Electric Sheep offers an AI-powered agentic video editor and VFX platform, streamlining content creation and post-production. Generate, edit, and enhance videos with advanced AI tools, automating tedi",
      "from": "2026-07-13T21:00:04.000Z",
      "to": "2026-07-13T21:00:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260713210004/https://electricsheep.tv/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-13T21:00:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:48:10.979Z",
      "variants": [
        {
          "headline": "The AI video editor for newsrooms, publishers and marketers",
          "subhead": "Electric Sheep offers an AI-powered agentic video editor and VFX platform, streamlining content creation and post-production. Generate, edit, and enhance videos with advanced AI tools, automating tedi",
          "observed_at": "2026-11-05T13:48:10.979Z",
          "evidence": "https://electricsheep.tv/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The AI video editor for newsrooms, publishers and marketers",
      "subhead": "Electric Sheep offers an AI-powered agentic video editor and VFX platform, streamlining content creation and post-production. Generate, edit, and enhance videos with advanced AI tools, automating tedi",
      "from": "2026-11-05T13:48:10.979Z",
      "to": "2026-11-05T13:48:10.979Z",
      "captures": 1,
      "evidence": "https://electricsheep.tv/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T13:48:10.979Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-68187969881dfd2bb9dc055bab6498992c2a0b32f3fcfe97c3c5797bfdbe0fd1:9ac7eddde94ef9f7965482e75f3964e423d5a3d6ab4c48b5875facc854bd8086:headline:badd41fad7a88f22",
      "before_evidence": "https://web.archive.org/web/20221001102155/https://electricsheep.tv/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Currently In Closed Alpha..” to “Book a Demo.”.",
      "between": {
        "from": "2022-10-01T10:21:55.000Z",
        "to": "2023-03-01T18:22:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20230301182210/https://electricsheep.tv/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-4359e01409d4d61b87984f7f43af552b60490456592b17b2d53fd0a162097baf:12b2e980a29e766834192a72fb9c0a0e8be56fe78c134474c5bc14367a811065:repositioning",
      "before_evidence": "https://web.archive.org/web/20240109032227/https://electricsheep.tv/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Book a Demo.” to “Turn footage into high-performing social videos.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-01-09T03:22:27.000Z",
        "to": "2026-07-13T21:00:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713210004/https://electricsheep.tv/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-12b2e980a29e766834192a72fb9c0a0e8be56fe78c134474c5bc14367a811065:e48064d39a7b6c39ec190e114efda3471211540aa5011ca623611f9fe2b69409:headline:f81bd573eb1b1196",
      "before_evidence": "https://web.archive.org/web/20260713210004/https://electricsheep.tv/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn footage into high-performing social videos.” to “The AI video editor for newsrooms, publishers and marketers”.",
      "between": {
        "from": "2026-07-13T21:00:04.000Z",
        "to": "2026-11-05T13:48:10.979Z"
      },
      "evidence": "https://electricsheep.tv/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Electric Sheep” company record, https://startuphistory.org/c/electricsheep.tv"
}