{
  "company": {
    "name": "Electric Car Scheme",
    "website": "https://electriccarscheme.com/",
    "record": "https://startuphistory.org/c/electriccarscheme.com"
  },
  "status": null,
  "history_since": "2021-03-11T15:39:10.000Z",
  "baseline": {
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    "observed_at": "2021-03-11T15:39:10.000Z",
    "headline": "Government tax savings on any electric car",
    "description": "Government tax savings on any electric car. The salary sacrifice scheme makes it easy for employees lease an electric car through their company and save on tax. The cheapest way for anyone to lease an",
    "evidence": "https://web.archive.org/web/20210311153910/https://www.electriccarscheme.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:50:56.716Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-01T12:08:57.000Z",
      "variants": [
        {
          "headline": "Government tax savings on any electric car",
          "subhead": "Government tax savings on any electric car. The salary sacrifice scheme makes it easy for employees lease an electric car through their company and save on tax. The cheapest way for anyone to lease an",
          "observed_at": "2021-03-11T15:39:10.000Z",
          "evidence": "https://web.archive.org/web/20210311153910/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Government tax savings on any electric car",
          "subhead": "Government tax savings on any electric car. The salary sacrifice scheme makes it easy for employees lease an electric car through their company and save on tax. The cheapest way for anyone to lease an",
          "observed_at": "2021-09-18T21:12:14.000Z",
          "evidence": "https://web.archive.org/web/20210918211214/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "SAVE 30-60% ON ANY ELECTRIC CAR",
          "subhead": null,
          "observed_at": "2022-01-01T12:08:57.000Z",
          "evidence": "https://web.archive.org/web/20220101120857/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SAVE 30-60% ON ANY ELECTRIC CAR",
      "subhead": null,
      "from": "2021-03-11T15:39:10.000Z",
      "to": "2022-01-01T12:08:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220101120857/https://www.electriccarscheme.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2022-01-01T12:08:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:50:56.716Z",
      "variants": [
        {
          "headline": "SALARY SACRIFICE FOR ELECTRIC CARS",
          "subhead": "Salary sacrifice lets employees pay for an electric car from their gross salary before tax. It's basically the Cycle to Work scheme but for electric cars.",
          "observed_at": "2023-01-09T12:36:26.000Z",
          "evidence": "https://web.archive.org/web/20230109123626/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary sacrifice for electric cars",
          "subhead": "Salary sacrifice lets employees pay for an electric car from their gross salary before tax. It's basically the Cycle to Work scheme but for electric cars.",
          "observed_at": "2023-07-03T09:04:39.000Z",
          "evidence": "https://web.archive.org/web/20230703090439/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary sacrifice for electric cars",
          "subhead": "Electric car salary sacrifice allows you to save up to 60% on any electric car of your choice; you agree to deduct a portion of your pre-tax salary each month to cover the cost.",
          "observed_at": "2024-01-18T03:35:08.000Z",
          "evidence": "https://web.archive.org/web/20240118033508/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary sacrifice for electric cars",
          "subhead": "Electric car salary sacrifice allows you to save up to 60% on any electric car of your choice; you agree to deduct a portion of your pre-tax salary each month to cover the cost.",
          "observed_at": "2024-07-03T08:23:54.000Z",
          "evidence": "https://web.archive.org/web/20240703082354/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary sacrifice for electric cars",
          "subhead": "Electric car salary sacrifice allows you to save up to 50% on any electric car of your choice; you agree to deduct a portion of your pre-tax salary each month to cover the cost.",
          "observed_at": "2025-07-01T14:02:00.000Z",
          "evidence": "https://web.archive.org/web/20250701140200/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary sacrifice for electric cars",
          "subhead": "Electric car salary sacrifice allows you to save up to 50% on any electric car of your choice; you agree to deduct a portion of your pre-tax salary each month to cover the cost.",
          "observed_at": "2026-01-03T03:23:35.000Z",
          "evidence": "https://web.archive.org/web/20260103032335/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary Sacrifice for Electric Cars",
          "subhead": "Get a new or used EV through salary sacrifice, 20-50% cheaper than leasing privately. Insurance, maintenance and breakdown included. B Corp certified.",
          "observed_at": "2026-10-12T14:24:05.000Z",
          "evidence": "https://web.archive.org/web/20261012142405/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary Sacrifice for Electric Cars",
          "subhead": "Get a new or used EV through salary sacrifice, 20-50% cheaper than leasing privately. Insurance, maintenance and breakdown included. B Corp certified.",
          "observed_at": "2026-10-12T14:24:05.000Z",
          "evidence": "https://web.archive.org/web/20261012142405/https://www.electriccarscheme.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Salary Sacrifice for Electric Cars",
          "subhead": "Get a new or used EV through salary sacrifice, 20-50% cheaper than leasing privately. Insurance, maintenance and breakdown included. B Corp certified.",
          "observed_at": "2026-11-06T16:50:56.716Z",
          "evidence": "https://www.electriccarscheme.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Salary Sacrifice for Electric Cars",
      "subhead": "Get a new or used EV through salary sacrifice, 20-50% cheaper than leasing privately. Insurance, maintenance and breakdown included. B Corp certified.",
      "from": "2023-01-09T12:36:26.000Z",
      "to": "2026-11-06T16:50:56.716Z",
      "captures": 9,
      "evidence": "https://www.electriccarscheme.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-01-09T12:36:26.000Z",
          "to": "2026-11-06T16:50:56.716Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-157794885ece9c3638272102a7acab18b57f5481bb65c5982fe1861eb68e198a:3302701ce39283b8bbb7bed376e5e672b552f3730abc746676e55adbdc6e3f3f:headline:f42b5101d79c9afd",
      "before_evidence": "https://web.archive.org/web/20220101120857/https://www.electriccarscheme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SAVE 30-60% ON ANY ELECTRIC CAR” to “SALARY SACRIFICE FOR ELECTRIC CARS”.",
      "between": {
        "from": "2022-01-01T12:08:57.000Z",
        "to": "2023-01-09T12:36:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230109123626/https://www.electriccarscheme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-157794885ece9c3638272102a7acab18b57f5481bb65c5982fe1861eb68e198a:3302701ce39283b8bbb7bed376e5e672b552f3730abc746676e55adbdc6e3f3f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220101120857/https://www.electriccarscheme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-01T12:08:57.000Z",
        "to": "2023-01-09T12:36:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230109123626/https://www.electriccarscheme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-82a745d2693beb2d3b04ed819b023f0db733c28dc172239707a689e715e4ab73:66047f817a38f2ca42787a580fad9d45b103b545c230b8381112c74b0e04ae25:pricing:b3123cf6327204d1",
      "before_evidence": "https://web.archive.org/web/20250701140200/https://www.electriccarscheme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £710 / month and £461 / month to £350 / month, £263 / month, £710 / month and £461 / month.",
      "between": {
        "from": "2025-07-01T14:02:00.000Z",
        "to": "2026-01-03T03:23:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103032335/https://www.electriccarscheme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-66047f817a38f2ca42787a580fad9d45b103b545c230b8381112c74b0e04ae25:0d89ba10fb47139c791ddc110e026021c4c6c719ca7738efb33bde28a7541857:pricing:a10e84c7b687b81c",
      "before_evidence": "https://web.archive.org/web/20260103032335/https://www.electriccarscheme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £350 / month, £263 / month, £710 / month and £461 / month to £234 / month, £412 / month and £569 / month.",
      "between": {
        "from": "2026-01-03T03:23:35.000Z",
        "to": "2026-10-12T14:24:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20261012142405/https://www.electriccarscheme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-66047f817a38f2ca42787a580fad9d45b103b545c230b8381112c74b0e04ae25:0d89ba10fb47139c791ddc110e026021c4c6c719ca7738efb33bde28a7541857:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20260103032335/https://www.electriccarscheme.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2026-01-03T03:23:35.000Z",
        "to": "2026-10-12T14:24:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20261012142405/https://www.electriccarscheme.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Loveelectric",
      "record": "https://startuphistory.org/c/loveelectric.cars",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer UK employees electric cars through salary-sacrifice leasing schemes to cut costs versus private leasing."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Electric Car Scheme” company record, https://startuphistory.org/c/electriccarscheme.com"
}