{
  "company": {
    "name": "Electra",
    "website": "https://electra.earth/",
    "record": "https://startuphistory.org/c/electra.earth"
  },
  "status": null,
  "history_since": "2022-10-07T10:57:25.000Z",
  "baseline": {
    "snapshot_id": "747e6f9d39961b4eda5c34ed4d2d3442f3bff553f34bf47bb8b9bcac923d69d0",
    "observed_at": "2022-10-07T10:57:25.000Z",
    "headline": "Electra: Green Iron With No Green Premium",
    "description": "Electra is decarbonizing ironmaking for green steel production using intermittent renewable energy and low-grade iron ores.",
    "evidence": "https://web.archive.org/web/20221007105725/https://www.electra.earth/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:47:49.493Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-01T02:41:09.000Z",
      "variants": [
        {
          "headline": "Electra: Green Iron With No Green Premium",
          "subhead": "Electra is decarbonizing ironmaking for green steel production using intermittent renewable energy and low-grade iron ores.",
          "observed_at": "2022-10-07T10:57:25.000Z",
          "evidence": "https://web.archive.org/web/20221007105725/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Electra: Green Iron With No Green Premium",
          "subhead": "Electra is decarbonizing ironmaking for green steel production using intermittent renewable energy and low-grade iron ores.",
          "observed_at": "2023-01-05T16:05:39.000Z",
          "evidence": "https://web.archive.org/web/20230105160539/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Clean Iron for Green Steel",
          "subhead": "false",
          "observed_at": "2023-08-27T22:23:17.000Z",
          "evidence": "https://web.archive.org/web/20230827222317/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Clean Iron for Green Steel",
          "subhead": "false",
          "observed_at": "2024-01-05T13:09:03.000Z",
          "evidence": "https://web.archive.org/web/20240105130903/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Clean Iron for Green Steel",
          "subhead": "false",
          "observed_at": "2024-08-04T07:05:23.000Z",
          "evidence": "https://web.archive.org/web/20240804070523/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Clean Iron for Green Steel",
          "subhead": "false",
          "observed_at": "2025-01-01T02:41:09.000Z",
          "evidence": "https://web.archive.org/web/20250101024109/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Clean Iron for Green Steel",
      "subhead": "false",
      "from": "2022-10-07T10:57:25.000Z",
      "to": "2025-01-01T02:41:09.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20250101024109/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-10-07T10:57:25.000Z",
          "to": "2025-01-01T02:41:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-05-01T00:48:38.000Z",
      "variants": [
        {
          "headline": "A new era of clean energy",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2025-07-17T11:57:01.000Z",
          "evidence": "https://web.archive.org/web/20250717115701/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new era of clean energy",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2025-07-24T11:35:21.000Z",
          "evidence": "https://web.archive.org/web/20250724113521/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new era of clean energy",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2026-01-15T15:41:40.000Z",
          "evidence": "https://web.archive.org/web/20260115154140/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new era of clean energy",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2026-01-31T05:28:12.000Z",
          "evidence": "https://web.archive.org/web/20260131052812/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A new era of clean energy",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2026-05-01T00:48:38.000Z",
          "evidence": "https://web.archive.org/web/20260501004838/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A new era of clean energy",
      "subhead": "Reinvent ironmaking from the ground up",
      "from": "2025-07-17T11:57:01.000Z",
      "to": "2026-05-01T00:48:38.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260501004838/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-17T11:57:01.000Z",
          "to": "2026-05-01T00:48:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-08-10T11:37:10.000Z",
      "variants": [
        {
          "headline": "Reinventing ironmaking from the ground up",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2026-08-10T11:37:10.000Z",
          "evidence": "https://web.archive.org/web/20260810113710/https://www.electra.earth/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reinventing ironmaking from the ground up",
      "subhead": "Reinvent ironmaking from the ground up",
      "from": "2026-08-10T11:37:10.000Z",
      "to": "2026-08-10T11:37:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260810113710/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-08-10T11:37:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:47:49.493Z",
      "variants": [
        {
          "headline": "Electra, we make clean iron through | Electra",
          "subhead": "Reinvent ironmaking from the ground up",
          "observed_at": "2026-11-05T13:47:49.493Z",
          "evidence": "https://www.electra.earth/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Electra, we make clean iron through | Electra",
      "subhead": "Reinvent ironmaking from the ground up",
      "from": "2026-11-05T13:47:49.493Z",
      "to": "2026-11-05T13:47:49.493Z",
      "captures": 1,
      "evidence": "https://www.electra.earth/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T13:47:49.493Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2ddc1458b3c27921b2012a04c377f142518b195b2fa4a083dfe00b3ffe4c0b9b:2743ad8aa741ab04e57dbd02724ad8811e6a2e094b49bde56c7b01a4f9891276:headline:b13636107e708c51",
      "before_evidence": "https://web.archive.org/web/20250101024109/https://www.electra.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Clean Iron for Green Steel” to “A new era of clean energy”.",
      "between": {
        "from": "2025-01-01T02:41:09.000Z",
        "to": "2025-07-17T11:57:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717115701/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2ddc1458b3c27921b2012a04c377f142518b195b2fa4a083dfe00b3ffe4c0b9b:2743ad8aa741ab04e57dbd02724ad8811e6a2e094b49bde56c7b01a4f9891276:investors:082519f5e26a5b27",
      "before_evidence": "https://web.archive.org/web/20250101024109/https://www.electra.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Investor, Investor 13, BV HorizontalLogo 1, EVC2, interfer logo2020 300dpi, RT Primary Black RGB, TTC and Yamato Group.",
      "between": {
        "from": "2025-01-01T02:41:09.000Z",
        "to": "2025-07-17T11:57:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20250717115701/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 3,
      "id": "page-2b3c0c694a2831b8f0d3f5ae01f21b8cc0d52ba7a37cf3e573e63606e2e76d63:bf9b878508bd0519f67d9e6f62847cfe4253d8f0dd792c3d4d25a8b21fcdacd9:headline:19f83661df2295fc",
      "before_evidence": "https://web.archive.org/web/20260501004838/https://www.electra.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A new era of clean energy” to “Reinventing ironmaking from the ground up”.",
      "between": {
        "from": "2026-05-01T00:48:38.000Z",
        "to": "2026-08-10T11:37:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260810113710/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-2b3c0c694a2831b8f0d3f5ae01f21b8cc0d52ba7a37cf3e573e63606e2e76d63:bf9b878508bd0519f67d9e6f62847cfe4253d8f0dd792c3d4d25a8b21fcdacd9:investors:0ef7d76c1f40a79f",
      "before_evidence": "https://web.archive.org/web/20260501004838/https://www.electra.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logo: POSCO BW Update.",
      "between": {
        "from": "2026-05-01T00:48:38.000Z",
        "to": "2026-08-10T11:37:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260810113710/https://www.electra.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Electra” company record, https://startuphistory.org/c/electra.earth"
}