{
  "company": {
    "name": "Electra.aero",
    "website": "https://electra.aero/",
    "record": "https://startuphistory.org/c/electra.aero"
  },
  "status": null,
  "history_since": "2020-05-28T02:01:24.000Z",
  "baseline": {
    "snapshot_id": "c083332c9ff7f7845e529d8f08b3596fa32b811414c4d3acda8ca663deff7c93",
    "observed_at": "2021-07-28T20:54:52.000Z",
    "headline": null,
    "description": "Electra is a next-gen aerospace company devoted to sustainable urban & regional air mobility led by industry pioneer Dr. John Langford.",
    "evidence": "https://web.archive.org/web/20210728205452/https://www.electra.aero/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T16:50:56.716Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-18T21:28:47.000Z",
      "variants": [
        {
          "headline": "Aircraft for Sustainable Air Mobility",
          "subhead": null,
          "observed_at": "2023-01-20T04:00:27.000Z",
          "evidence": "https://web.archive.org/web/20230120040027/https://www.electra.aero/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elevating the future of air mobility",
          "subhead": null,
          "observed_at": "2024-07-18T21:28:47.000Z",
          "evidence": "https://web.archive.org/web/20240718212847/https://www.electra.aero/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Elevating the future of air mobility",
      "subhead": null,
      "from": "2023-01-20T04:00:27.000Z",
      "to": "2024-07-18T21:28:47.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240718212847/https://www.electra.aero/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-20T04:00:27.000Z",
          "to": "2024-07-18T21:28:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-03T20:12:38.000Z",
      "variants": [
        {
          "headline": "Pioneering Direct Aviation",
          "subhead": null,
          "observed_at": "2025-01-10T12:49:28.000Z",
          "evidence": "https://web.archive.org/web/20250110124928/https://www.electra.aero/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Pioneering Direct Aviation",
          "subhead": null,
          "observed_at": "2025-11-03T20:12:38.000Z",
          "evidence": "https://web.archive.org/web/20251103201238/https://www.electra.aero/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pioneering Direct Aviation",
      "subhead": null,
      "from": "2025-01-10T12:49:28.000Z",
      "to": "2025-11-03T20:12:38.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20251103201238/https://www.electra.aero/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-10T12:49:28.000Z",
          "to": "2025-11-03T20:12:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-27T09:15:27.000Z",
      "variants": [
        {
          "headline": "opening a New Era of Aviation",
          "subhead": "Electra builds ultra-short takeoff aircraft requiring just 150 feet. Transforming air travel with hybrid-electric propulsion. Join the Air Mobility Revolution.",
          "observed_at": "2026-02-03T19:07:05.000Z",
          "evidence": "https://web.archive.org/web/20260203190705/https://www.electra.aero/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Opening a New Era of Aviation",
          "subhead": "Electra builds ultra-short takeoff aircraft requiring just 150 feet. Transforming air travel with hybrid-electric propulsion. Join the Air Mobility Revolution.",
          "observed_at": "2026-07-07T18:53:14.000Z",
          "evidence": "https://web.archive.org/web/20260707185314/https://electra.aero/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Opening a New Era of Aviation",
          "subhead": "Electra builds ultra-short takeoff aircraft requiring just 150 feet. Transforming air travel with hybrid-electric propulsion. Join the Air Mobility Revolution.",
          "observed_at": "2026-07-27T09:15:27.000Z",
          "evidence": "https://web.archive.org/web/20260727091527/https://electra.aero/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Opening a New Era of Aviation",
      "subhead": "Electra builds ultra-short takeoff aircraft requiring just 150 feet. Transforming air travel with hybrid-electric propulsion. Join the Air Mobility Revolution.",
      "from": "2026-02-03T19:07:05.000Z",
      "to": "2026-07-27T09:15:27.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260727091527/https://electra.aero/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-02-03T19:07:05.000Z",
          "to": "2026-07-27T09:15:27.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b368ffbafd6dd6ebf1bc34eb01b44932abdf11a7b49452e2c00b7234a26f8065:0dd2d3dfc3e10cbabefbdb0145729b88243c1d4511952a38e25e89a3fde9ce94:headline:361478e1f85efe2b",
      "before_evidence": "https://web.archive.org/web/20230120040027/https://www.electra.aero/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Aircraft for Sustainable Air Mobility” to “Elevating the future of air mobility”.",
      "between": {
        "from": "2023-01-20T04:00:27.000Z",
        "to": "2024-07-18T21:28:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20240718212847/https://www.electra.aero/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-0dd2d3dfc3e10cbabefbdb0145729b88243c1d4511952a38e25e89a3fde9ce94:f7cb4730928cdf2ca17206dc2b506abbf233be8d80a55f5689a80a2f7e5fee15:headline:b4c1eb13f31ed91a",
      "before_evidence": "https://web.archive.org/web/20240718212847/https://www.electra.aero/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Elevating the future of air mobility” to “Pioneering Direct Aviation”.",
      "between": {
        "from": "2024-07-18T21:28:47.000Z",
        "to": "2025-01-10T12:49:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250110124928/https://www.electra.aero/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a5751470d3a22be86e35c4a582b926222f5d0141f648ef97c2d69382e2e779f7:1f6539a513103351c47d302188f1c22eac70a253512210298ac87d56d5f79977:headline:9abd254a632397cc",
      "before_evidence": "https://web.archive.org/web/20251103201238/https://www.electra.aero/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Pioneering Direct Aviation” to “opening a New Era of Aviation”.",
      "between": {
        "from": "2025-11-03T20:12:38.000Z",
        "to": "2026-02-03T19:07:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203190705/https://www.electra.aero/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Electra.aero updates homepage positioning on aviation",
    "summary": "Electra.aero has revised its homepage headline multiple times, reflecting shifting language around its aviation focus. The company now uses a headline about opening a new era of aviation.",
    "points": [
      {
        "text": "Between January 2023 and July 2024, Electra.aero changed its homepage headline from “Aircraft for Sustainable Air Mobility” to “Elevating the future of air mobility”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2024 and January 2025, Electra.aero changed its homepage headline from “Elevating the future of air mobility” to “Pioneering Direct Aviation”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between November 2025 and February 2026, Electra.aero changed its homepage headline from “Pioneering Direct Aviation” to “opening a New Era of Aviation”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "These sequential homepage headline changes between January 2023 and February 2026 may suggest Electra.aero is refining how it presents its role in aviation and air mobility.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:07:07.881Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Electra.aero” company record, https://startuphistory.org/c/electra.aero"
}