{
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    "name": "Elayne",
    "website": "https://elayne.com/",
    "record": "https://startuphistory.org/c/elayne.com"
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    "headline": "Estate Planning and Bereavement Benefits for employees",
    "description": "Elayne's life planning solution supports employee well-being and retention. Our platform assists employers, brokers, and health professionals in providing key benefits.",
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      "headline": "Estate Planning and Bereavement Benefits for employees",
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      "variants": [
        {
          "headline": "Family estate planning and automated settlements",
          "subhead": "Elayne's life planning solution supports employee well-being and retention. Our platform assists employers, brokers, and health professionals in providing key benefits.",
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      "headline": "Family estate planning and automated settlements",
      "subhead": "Elayne's life planning solution supports employee well-being and retention. Our platform assists employers, brokers, and health professionals in providing key benefits.",
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      "to": "2025-01-17T08:48:58.000Z",
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      "variants": [
        {
          "headline": "Manage, secure, and settle estates with peace of mind",
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      "headline": "Manage, secure, and settle estates with peace of mind",
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      "to": "2026-01-06T00:12:13.000Z",
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      "variants": [
        {
          "headline": "Loss is hard. Estate settlement shouldn't be.",
          "subhead": "Elayne helps settle the estate, organizing and filing with the court, finding accounts other search tools miss, and paying from the estate, not your own pocket.",
          "observed_at": "2026-07-06T15:19:21.000Z",
          "evidence": "https://web.archive.org/web/20260706151921/https://www.elayne.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Loss is hard. Estate settlement shouldn't be.",
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          "evidence": "https://www.elayne.com/",
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        }
      ],
      "headline": "Loss is hard. Estate settlement shouldn't be.",
      "subhead": "Elayne helps settle the estate, organizing and filing with the court, finding accounts other search tools miss, and paying from the estate, not your own pocket.",
      "from": "2026-07-06T15:19:21.000Z",
      "to": "2026-11-05T13:47:13.517Z",
      "captures": 2,
      "evidence": "https://www.elayne.com/",
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      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Estate Planning and Bereavement Benefits for employees” to “Family estate planning and automated settlements”.",
      "between": {
        "from": "2024-07-09T23:46:30.000Z",
        "to": "2025-01-17T08:48:58.000Z"
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      "evidence": "https://web.archive.org/web/20250117084858/https://www.elayne.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-09T23:46:30.000Z",
        "to": "2025-01-17T08:48:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250117084858/https://www.elayne.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Family estate planning and automated settlements” to “Manage, secure, and settle estates with peace of mind”.",
      "between": {
        "from": "2025-01-17T08:48:58.000Z",
        "to": "2025-08-08T22:30:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250808223012/https://www.elayne.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
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        "to": "2025-08-08T22:30:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20250808223012/https://www.elayne.com/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Manage, secure, and settle estates with peace of mind” to “Everything you need to settle an estate, all in one place”.",
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      },
      "evidence": "https://web.archive.org/web/20260106001213/https://www.elayne.com/",
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      "before_evidence": "https://web.archive.org/web/20250808223012/https://www.elayne.com/",
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      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-08-08T22:30:12.000Z",
        "to": "2026-01-06T00:12:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260106001213/https://www.elayne.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Everything you need to settle an estate, all in one place” to “Loss is hard. Estate settlement shouldn't be.”.",
      "between": {
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        "to": "2026-07-06T15:19:21.000Z"
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      "evidence": "https://web.archive.org/web/20260706151921/https://www.elayne.com/",
      "evidence_kind": "internet_archive",
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    {
      "n": 8,
      "id": "page-5869e70fc9dfbea0a4b6b031361ecc09f2a418b3274e428cc7d14a621fa766f3:df03a38c16cfc3440bb164a0d3e054565696dc6ee2289fcfcce433f0c2331ab0:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260106001213/https://www.elayne.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2026-07-06T15:19:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706151921/https://www.elayne.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Elayne” company record, https://startuphistory.org/c/elayne.com"
}