{
  "company": {
    "name": "Efektiva",
    "website": "https://efektiva.mx/",
    "record": "https://startuphistory.org/c/efektiva.mx"
  },
  "status": null,
  "history_since": "2021-08-04T11:57:59.000Z",
  "baseline": {
    "snapshot_id": "6cf6af4d52aa4cc4f752462b97a2b59fcae24b07e30e23b65299d966db5483ae",
    "observed_at": "2021-08-04T11:57:59.000Z",
    "headline": "Inyecta liquidez",
    "description": "somos un metodo de pago que automatiza tu cobranza y un músculo financiero para inyectar el flujo necesario para tu día a día.",
    "evidence": "https://web.archive.org/web/20210804115759/https://www.efektiva.mx/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2021-08-04T11:57:59.000Z",
      "variants": [
        {
          "headline": "Inyecta liquidez",
          "subhead": "somos un metodo de pago que automatiza tu cobranza y un músculo financiero para inyectar el flujo necesario para tu día a día.",
          "observed_at": "2021-08-04T11:57:59.000Z",
          "evidence": "https://web.archive.org/web/20210804115759/https://www.efektiva.mx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Inyecta liquidez",
      "subhead": "somos un metodo de pago que automatiza tu cobranza y un músculo financiero para inyectar el flujo necesario para tu día a día.",
      "from": "2021-08-04T11:57:59.000Z",
      "to": "2021-08-04T11:57:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210804115759/https://www.efektiva.mx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-08-04T11:57:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-05-20T07:22:57.000Z",
      "variants": [
        {
          "headline": "Paga a tus proveedores",
          "subhead": "Líneas de hasta $500,000 pesos para pagar a tus proveedores y adelantar tus cuentas por cobrar. Regístrate y obtén tu línea.",
          "observed_at": "2022-05-20T07:22:57.000Z",
          "evidence": "https://web.archive.org/web/20220520072257/https://www.efektiva.mx/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Paga a tus proveedores",
      "subhead": "Líneas de hasta $500,000 pesos para pagar a tus proveedores y adelantar tus cuentas por cobrar. Regístrate y obtén tu línea.",
      "from": "2022-05-20T07:22:57.000Z",
      "to": "2022-05-20T07:22:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220520072257/https://www.efektiva.mx/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-05-20T07:22:57.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6cf6af4d52aa4cc4f752462b97a2b59fcae24b07e30e23b65299d966db5483ae:a00e5712735031c42b662012e113b1f34dee951f3607338bd964ab37e24ecd65:headline:995a58a621922992",
      "before_evidence": "https://web.archive.org/web/20210804115759/https://www.efektiva.mx/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Inyecta liquidez” to “Paga a tus proveedores”.",
      "between": {
        "from": "2021-08-04T11:57:59.000Z",
        "to": "2022-05-20T07:22:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220520072257/https://www.efektiva.mx/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Efektiva” company record, https://startuphistory.org/c/efektiva.mx"
}