{
  "company": {
    "name": "eesel AI",
    "website": "https://eesel.ai/",
    "record": "https://startuphistory.org/c/eesel.ai"
  },
  "status": null,
  "history_since": "2023-07-08T14:35:18.000Z",
  "baseline": {
    "snapshot_id": "fcac71c8cb20a419ed6ad11e9450666b54fa2c747d48723f12c2af17584c64a7",
    "observed_at": "2023-07-08T14:35:18.000Z",
    "headline": "ChatGPT over your company knowledge",
    "description": "Connect your knowledge with ChatGPT and build an oracle that can instantly answer any question.",
    "evidence": "https://web.archive.org/web/20230708143518/https://www.eesel.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$0 / month",
            "$79 / month",
            "$149 / month"
          ],
          "compliance": [
            "SOC 2"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:45:37.097Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-07-08T14:35:18.000Z",
      "variants": [
        {
          "headline": "ChatGPT over your company knowledge",
          "subhead": "Connect your knowledge with ChatGPT and build an oracle that can instantly answer any question.",
          "observed_at": "2023-07-08T14:35:18.000Z",
          "evidence": "https://web.archive.org/web/20230708143518/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "ChatGPT over your company knowledge",
      "subhead": "Connect your knowledge with ChatGPT and build an oracle that can instantly answer any question.",
      "from": "2023-07-08T14:35:18.000Z",
      "to": "2023-07-08T14:35:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230708143518/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-08T14:35:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-08-25T22:03:14.000Z",
      "variants": [
        {
          "headline": "Instant answers for any question",
          "subhead": "Create an AI that knows about your company knowledge and can answer any question. Add it to your Slack or Teams, help desk, or website.",
          "observed_at": "2024-01-19T00:01:31.000Z",
          "evidence": "https://web.archive.org/web/20240119000131/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Instant answers for any question",
          "subhead": "Create an AI that knows about your company knowledge and can answer any question. Add it to your Slack or Teams, help desk, or website.",
          "observed_at": "2024-08-25T22:03:14.000Z",
          "evidence": "https://web.archive.org/web/20240825220314/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Instant answers for any question",
      "subhead": "Create an AI that knows about your company knowledge and can answer any question. Add it to your Slack or Teams, help desk, or website.",
      "from": "2024-01-19T00:01:31.000Z",
      "to": "2024-08-25T22:03:14.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240825220314/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-19T00:01:31.000Z",
          "to": "2024-08-25T22:03:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-19T09:58:39.000Z",
      "variants": [
        {
          "headline": "Your next hire should be AI.",
          "subhead": "Create an AI that knows about your company knowledge and can instantly answer any question. Add it to your help desk, team chat, or website. Try for free.",
          "observed_at": "2025-01-19T09:58:39.000Z",
          "evidence": "https://web.archive.org/web/20250119095839/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your next hire should be AI.",
      "subhead": "Create an AI that knows about your company knowledge and can instantly answer any question. Add it to your help desk, team chat, or website. Try for free.",
      "from": "2025-01-19T09:58:39.000Z",
      "to": "2025-01-19T09:58:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250119095839/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-19T09:58:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:45:37.097Z",
      "variants": [
        {
          "headline": "AI for Customer Service. Plug and play.",
          "subhead": "Create an AI that knows about your company knowledge and can instantly answer any question. Add it to your help desk, team chat, or website. Try for free.",
          "observed_at": "2025-07-01T19:07:32.000Z",
          "evidence": "https://web.archive.org/web/20250701190732/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI for Customer Service. Plug and play.",
          "subhead": "Create an AI that knows about your company knowledge and can instantly answer any question. Add it to your help desk, team chat, or website. Try for free.",
          "observed_at": "2025-07-20T01:51:05.000Z",
          "evidence": "https://web.archive.org/web/20250720015105/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI for Customer Service. Plug and play.",
          "subhead": "Create an AI that knows about your company knowledge and can instantly answer any question. Add it to your help desk, team chat, or website. Try for free.",
          "observed_at": "2025-11-02T05:42:42.000Z",
          "evidence": "https://web.archive.org/web/20251102054242/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI for Customer Service. Plug and play.",
          "subhead": "Create an AI that knows about your company knowledge and can instantly answer any question. Add it to your help desk, team chat, or website. Try for free.",
          "observed_at": "2026-02-01T20:33:14.000Z",
          "evidence": "https://web.archive.org/web/20260201203314/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hire AI agents for customer service, content and more.",
          "subhead": "Hire fully autonomous AI agents for customer service, content, and more. They live in your existing apps and are ready in minutes. Try free.",
          "observed_at": "2026-07-14T19:12:18.000Z",
          "evidence": "https://web.archive.org/web/20260714191218/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hire AI agents for customer service, content and more.",
          "subhead": "Hire fully autonomous AI agents for customer service, content, and more. They live in your existing apps and are ready in minutes. Try free.",
          "observed_at": "2026-07-27T02:41:13.000Z",
          "evidence": "https://web.archive.org/web/20260727024113/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hire AI agents for customer service, content and more.",
          "subhead": "Hire fully autonomous AI agents for customer service, content, and more. They live in your existing apps and are ready in minutes. Try free.",
          "observed_at": "2026-11-01T04:36:24.000Z",
          "evidence": "https://web.archive.org/web/20261101043624/https://www.eesel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Hire AI agents for customer service, content and more.",
          "subhead": "Hire fully autonomous AI agents for customer service, content, and more. They live in your existing apps and are ready in minutes. Try free.",
          "observed_at": "2026-11-05T13:45:37.097Z",
          "evidence": "https://www.eesel.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Hire AI agents for customer service, content and more.",
      "subhead": "Hire fully autonomous AI agents for customer service, content, and more. They live in your existing apps and are ready in minutes. Try free.",
      "from": "2025-07-01T19:07:32.000Z",
      "to": "2026-11-05T13:45:37.097Z",
      "captures": 8,
      "evidence": "https://www.eesel.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-01T19:07:32.000Z",
          "to": "2026-11-05T13:45:37.097Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fcac71c8cb20a419ed6ad11e9450666b54fa2c747d48723f12c2af17584c64a7:71184f7aa2cf88df46e843fd5b785a8c4b69b29b11559d5458dc5c1c8bc52554:headline:875b92612693256d",
      "before_evidence": "https://web.archive.org/web/20230708143518/https://www.eesel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ChatGPT over your company knowledge” to “Instant answers for any question”.",
      "between": {
        "from": "2023-07-08T14:35:18.000Z",
        "to": "2024-01-19T00:01:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240119000131/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-fcac71c8cb20a419ed6ad11e9450666b54fa2c747d48723f12c2af17584c64a7:71184f7aa2cf88df46e843fd5b785a8c4b69b29b11559d5458dc5c1c8bc52554:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230708143518/https://www.eesel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-08T14:35:18.000Z",
        "to": "2024-01-19T00:01:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240119000131/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-ac27d01fcf1eeee738a1495de128c82d33c2a9ed3093a4697f7b1abe82dcaa16:cdc6c7ed30b17f4b142d8db60f9cef6e45d842b9548e38738dd2ff33fd7e27d3:headline:0b379c649fa85d5e",
      "before_evidence": "https://web.archive.org/web/20240825220314/https://www.eesel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Instant answers for any question” to “Your next hire should be AI.”.",
      "between": {
        "from": "2024-08-25T22:03:14.000Z",
        "to": "2025-01-19T09:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20250119095839/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-cdc6c7ed30b17f4b142d8db60f9cef6e45d842b9548e38738dd2ff33fd7e27d3:b170e5f7563d95fb99543a4e363a60413f29d38395541b425a765df206f28713:headline:cda9ab7b7a392d5c",
      "before_evidence": "https://web.archive.org/web/20250119095839/https://www.eesel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your next hire should be AI.” to “AI for Customer Service. Plug and play.”.",
      "between": {
        "from": "2025-01-19T09:58:39.000Z",
        "to": "2025-07-01T19:07:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701190732/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-cdc6c7ed30b17f4b142d8db60f9cef6e45d842b9548e38738dd2ff33fd7e27d3:b170e5f7563d95fb99543a4e363a60413f29d38395541b425a765df206f28713:traction:c7e54ebee460a4b1",
      "before_evidence": "https://web.archive.org/web/20250119095839/https://www.eesel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,000 CUSTOMER” on its homepage (was “100+ customers”).",
      "between": {
        "from": "2025-01-19T09:58:39.000Z",
        "to": "2025-07-01T19:07:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701190732/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-464e7bbeaba30f42910de027e9f65c1ee45b8bff22075cd10c316dbb7d81b388:d8a84dfad747145baf0c7553f61f16a89a2b392f91ee09f086439f991e3aba7f:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260201203314/https://www.eesel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-02-01T20:33:14.000Z",
        "to": "2026-07-14T19:12:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260714191218/https://www.eesel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "eesel AI highlights customer service focus and SOC 2 compliance",
    "summary": "eesel AI’s homepage messaging emphasizes AI for customer service, increased stated customer numbers, and SOC 2 compliance. The company had previously added a pricing page.",
    "points": [
      {
        "text": "Between January 2025 and July 2025, eesel AI changed its homepage headline from “Your next hire should be AI.” to “AI for Customer Service. Plug and play.”.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between January 2025 and July 2025, eesel AI’s homepage claim shifted from “100+ customers” to “1,000 CUSTOMER”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between February 2026 and July 2026, eesel AI’s homepage started stating SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2023 and January 2024, eesel AI added a pricing page, which may suggest it was formalizing how it presents its commercial offering.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T20:59:05.732Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “eesel AI” company record, https://startuphistory.org/c/eesel.ai"
}