{
  "company": {
    "name": "EDITED",
    "website": "https://edited.com/",
    "record": "https://startuphistory.org/c/edited.com"
  },
  "status": null,
  "history_since": "2010-05-02T06:51:55.000Z",
  "baseline": {
    "snapshot_id": "4565fa5f2135d8e11f7eb4a9a0e5e415c603ffceba69cd1e12795db642cf0d9a",
    "observed_at": "2010-05-02T06:51:55.000Z",
    "headline": "EdiTed.tv - Home of Moving Pictures",
    "description": "Providing Video and Photographic production services in the Southwest.",
    "evidence": "https://web.archive.org/web/20100502065155/http://www.edited.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:44:56.220Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2010-05-02T06:51:55.000Z",
      "variants": [
        {
          "headline": "EdiTed.tv - Home of Moving Pictures",
          "subhead": "Providing Video and Photographic production services in the Southwest.",
          "observed_at": "2010-05-02T06:51:55.000Z",
          "evidence": "https://web.archive.org/web/20100502065155/http://www.edited.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "EdiTed.tv - Home of Moving Pictures",
      "subhead": "Providing Video and Photographic production services in the Southwest.",
      "from": "2010-05-02T06:51:55.000Z",
      "to": "2010-05-02T06:51:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20100502065155/http://www.edited.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2010-05-02T06:51:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-03-10T14:24:48.000Z",
      "variants": [
        {
          "headline": "The world’s best brands and retailers use real-time data to make better decisions every day.",
          "subhead": "EDITED real-time analytics help retailers have the right product at the right price, at the right time.",
          "observed_at": "2016-03-10T14:24:48.000Z",
          "evidence": "https://web.archive.org/web/20160310142448/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The world’s best brands and retailers use real-time data to make better decisions every day.",
      "subhead": "EDITED real-time analytics help retailers have the right product at the right price, at the right time.",
      "from": "2016-03-10T14:24:48.000Z",
      "to": "2016-03-10T14:24:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160310142448/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-03-10T14:24:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-02T01:58:07.000Z",
      "variants": [
        {
          "headline": "Trade better, respond faster. Know everything about your market | EDITED",
          "subhead": "EDITED supplies the world's leading fashion retailers with the retail analytics they need to have the right product at the right time, at the right price",
          "observed_at": "2017-01-05T06:46:02.000Z",
          "evidence": "https://web.archive.org/web/20170105064602/https://edited.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Trade better, respond faster. Know everything about your market | EDITED",
          "subhead": "EDITED supplies the world's leading fashion retailers with the retail analytics they need to have the right product at the right price, at the right time",
          "observed_at": "2018-07-02T01:58:07.000Z",
          "evidence": "https://web.archive.org/web/20180702015807/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Trade better, respond faster. Know everything about your market | EDITED",
      "subhead": "EDITED supplies the world's leading fashion retailers with the retail analytics they need to have the right product at the right price, at the right time",
      "from": "2017-01-05T06:46:02.000Z",
      "to": "2018-07-02T01:58:07.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180702015807/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2018-07-02T01:58:07.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-01T08:43:30.000Z",
      "variants": [
        {
          "headline": "Retail Minus the Guesswork",
          "subhead": "A.I. driven retail data and automation. The Retail Decision Patform helps the world’s best retailers drive sales and get their products and pricing right.",
          "observed_at": "2020-01-01T08:43:30.000Z",
          "evidence": "https://web.archive.org/web/20200101084330/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Retail Minus the Guesswork",
      "subhead": "A.I. driven retail data and automation. The Retail Decision Patform helps the world’s best retailers drive sales and get their products and pricing right.",
      "from": "2020-01-01T08:43:30.000Z",
      "to": "2020-01-01T08:43:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200101084330/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-01T08:43:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-01T02:08:46.000Z",
      "variants": [
        {
          "headline": "The Retail Market Intelligence Platform",
          "subhead": "A.I. driven retail data, analytics and research. The EDITED Market Intelligence Platform helps the world’s best retailers drive sales and increase margins.",
          "observed_at": "2021-01-01T02:08:46.000Z",
          "evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Retail Market Intelligence Platform",
      "subhead": "A.I. driven retail data, analytics and research. The EDITED Market Intelligence Platform helps the world’s best retailers drive sales and increase margins.",
      "from": "2021-01-01T02:08:46.000Z",
      "to": "2021-01-01T02:08:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-01T02:08:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T08:32:39.000Z",
      "variants": [
        {
          "headline": "Make informed retail decisions at scale",
          "subhead": "We bring decision intelligence solutions with market and enterprise retail analysis and automation, empowering brands to grow profits.",
          "observed_at": "2022-07-01T08:32:39.000Z",
          "evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make informed retail decisions at scale",
      "subhead": "We bring decision intelligence solutions with market and enterprise retail analysis and automation, empowering brands to grow profits.",
      "from": "2022-07-01T08:32:39.000Z",
      "to": "2022-07-01T08:32:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T08:32:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-04T07:55:44.000Z",
      "variants": [
        {
          "headline": "Modernize Your Merchandising Strategy",
          "subhead": "AI driven retail data, analytics, automation and research. EDITED Merchandising Experience brings together the insights retailers need to have customer-centric merchandising.",
          "observed_at": "2024-01-04T07:55:44.000Z",
          "evidence": "https://web.archive.org/web/20240104075544/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Modernize Your Merchandising Strategy",
      "subhead": "AI driven retail data, analytics, automation and research. EDITED Merchandising Experience brings together the insights retailers need to have customer-centric merchandising.",
      "from": "2024-01-04T07:55:44.000Z",
      "to": "2024-01-04T07:55:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240104075544/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-04T07:55:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-17T03:09:22.000Z",
      "variants": [
        {
          "headline": "Turn chaos into clarity with true retail intelligence",
          "subhead": "Turn insights into action with EDITED's Retail Intelligence Platform. Make data-driven decisions with market context & AI-fueled predictions.",
          "observed_at": "2025-01-17T03:09:22.000Z",
          "evidence": "https://web.archive.org/web/20250117030922/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn chaos into clarity with true retail intelligence",
      "subhead": "Turn insights into action with EDITED's Retail Intelligence Platform. Make data-driven decisions with market context & AI-fueled predictions.",
      "from": "2025-01-17T03:09:22.000Z",
      "to": "2025-01-17T03:09:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250117030922/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-17T03:09:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-03T16:16:03.000Z",
      "variants": [
        {
          "headline": "AI That Knows Retail. Bet on What Wins.",
          "subhead": "Turn insights into action with EDITED's Retail Intelligence Platform. Make data-driven decisions with market context & AI-fueled predictions.",
          "observed_at": "2025-07-31T02:14:25.000Z",
          "evidence": "https://web.archive.org/web/20250731021425/https://edited.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI That Knows Retail. Bet on What Wins.",
          "subhead": "Turn insights into action with EDITED's Retail Intelligence Platform. Make data-driven decisions with market context & AI-fueled predictions.",
          "observed_at": "2025-11-03T16:16:03.000Z",
          "evidence": "https://web.archive.org/web/20251103161603/https://edited.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI That Knows Retail. Bet on What Wins.",
      "subhead": "Turn insights into action with EDITED's Retail Intelligence Platform. Make data-driven decisions with market context & AI-fueled predictions.",
      "from": "2025-07-31T02:14:25.000Z",
      "to": "2025-11-03T16:16:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20251103161603/https://edited.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-11-03T16:16:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:44:56.220Z",
      "variants": [
        {
          "headline": "EDITED - Empowering Intelligent Retail",
          "subhead": "AskEDITED and get expert answers in seconds. Retail superintelligence powered by Edie, our deep agent, built on the world's deepest retail dataset.",
          "observed_at": "2026-07-11T11:20:28.000Z",
          "evidence": "https://web.archive.org/web/20260711112028/https://edited.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EDITED - Empowering Intelligent Retail",
          "subhead": "AskEDITED and get expert answers in seconds. Retail superintelligence powered by Edie, our deep agent, built on the world's deepest retail dataset.",
          "observed_at": "2026-08-01T03:09:04.000Z",
          "evidence": "https://web.archive.org/web/20260801030904/https://edited.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EDITED - Empowering Intelligent Retail",
          "subhead": "AskEDITED and get expert answers in seconds. Retail superintelligence powered by Edie, our deep agent, built on the world's deepest retail dataset.",
          "observed_at": "2026-09-14T11:57:45.000Z",
          "evidence": "https://web.archive.org/web/20260914115745/https://edited.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EDITED - Empowering Intelligent Retail",
          "subhead": "AskEDITED and get expert answers in seconds. Retail superintelligence powered by Edie, our deep agent, built on the world's deepest retail dataset.",
          "observed_at": "2026-11-05T13:44:56.220Z",
          "evidence": "https://edited.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "EDITED - Empowering Intelligent Retail",
      "subhead": "AskEDITED and get expert answers in seconds. Retail superintelligence powered by Edie, our deep agent, built on the world's deepest retail dataset.",
      "from": "2026-07-11T11:20:28.000Z",
      "to": "2026-11-05T13:44:56.220Z",
      "captures": 4,
      "evidence": "https://edited.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T11:20:28.000Z",
          "to": "2026-11-05T13:44:56.220Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-4565fa5f2135d8e11f7eb4a9a0e5e415c603ffceba69cd1e12795db642cf0d9a:ae3e1efed189e6f868b3ccce31532b7bebbb92545180d7221d534caf0f50fe9b:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20100502065155/http://www.edited.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2010-05-02T06:51:55.000Z",
        "to": "2016-03-10T14:24:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20160310142448/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-e3ec4d88ed39cb958bb877c727b45bc522126450fbe3f42ebfebc14327191cbd:5e2e193b6ae0627c486f68192818703bc86dd0bd1ca00ed34ce6b409a0ba0d00:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180702015807/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-07-02T01:58:07.000Z",
        "to": "2020-01-01T08:43:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101084330/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "classifier-5e2e193b6ae0627c486f68192818703bc86dd0bd1ca00ed34ce6b409a0ba0d00:122c6cdd022e96c18d5b41c4130447be9233d3b8f25b95902664e8d84627fa9c:repositioning",
      "before_evidence": "https://web.archive.org/web/20200101084330/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Retail Minus the Guesswork” to “The Retail Market Intelligence Platform”.",
      "between": {
        "from": "2020-01-01T08:43:30.000Z",
        "to": "2021-01-01T02:08:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-5e2e193b6ae0627c486f68192818703bc86dd0bd1ca00ed34ce6b409a0ba0d00:122c6cdd022e96c18d5b41c4130447be9233d3b8f25b95902664e8d84627fa9c:logos:7fe9be28cc89577e",
      "before_evidence": "https://web.archive.org/web/20200101084330/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: cottagecore.",
      "between": {
        "from": "2020-01-01T08:43:30.000Z",
        "to": "2021-01-01T02:08:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-122c6cdd022e96c18d5b41c4130447be9233d3b8f25b95902664e8d84627fa9c:1667b2c31de059c47856747157aab16afe2cd0670f01d324ba99c32a0dcb4902:customers_added:9393dfa447a6343e",
      "before_evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Anfco Black 01 (1), Ann Taylor (2), Boohoo (1), Chloe, Coach, Eddie Bauer Png Transparent, Jcrew, John Lewis (1) and 6 more.",
      "between": {
        "from": "2021-01-01T02:08:46.000Z",
        "to": "2022-07-01T08:32:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-122c6cdd022e96c18d5b41c4130447be9233d3b8f25b95902664e8d84627fa9c:1667b2c31de059c47856747157aab16afe2cd0670f01d324ba99c32a0dcb4902:headline:0a87dea60275fc9b",
      "before_evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Retail Market Intelligence Platform” to “Make informed retail decisions at scale”.",
      "between": {
        "from": "2021-01-01T02:08:46.000Z",
        "to": "2022-07-01T08:32:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-122c6cdd022e96c18d5b41c4130447be9233d3b8f25b95902664e8d84627fa9c:1667b2c31de059c47856747157aab16afe2cd0670f01d324ba99c32a0dcb4902:logos:b0f360733bd24e84",
      "before_evidence": "https://web.archive.org/web/20210101020846/https://edited.com/#organization%22,%22name%22:%22EDITED%22,%22url%22:%22https://edited.com/%22,%22sameAs%22:%5B%22https://www.facebook.com/GETEDITD/%22,%22https://www.instagram.com/edited_hq/%22,%22http://linkedin.com/company/edited%22%5D,%22logo%22:%7B%22@type%22:%22ImageObject%22,%22@id%22:%22https://edited.com/%23logo%22,%22inLanguage%22:%22en-US%22,%22url%22:%22https://edited.com/wp-content/uploads/2019/10/edited-logo.svg%22,%22width%22:140,%22height%22:22,%22caption%22:%22EDITED%22%7D,%22image%22:%7B%22@id%22:%22https://edited.com/%23logo%22%7D",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Boohoo and New John Lewis.",
      "between": {
        "from": "2021-01-01T02:08:46.000Z",
        "to": "2022-07-01T08:32:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-1667b2c31de059c47856747157aab16afe2cd0670f01d324ba99c32a0dcb4902:80599052c9a33a3ac573e355be9e2f11aeb2550144e0f4d316327261b21f9d0a:customers_added:2a2b2b7f81f30344",
      "before_evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Abercrombie & fitch, Boohoo and PVH.",
      "between": {
        "from": "2022-07-01T08:32:39.000Z",
        "to": "2024-01-04T07:55:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104075544/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-1667b2c31de059c47856747157aab16afe2cd0670f01d324ba99c32a0dcb4902:80599052c9a33a3ac573e355be9e2f11aeb2550144e0f4d316327261b21f9d0a:headline:f966588efdc638b1",
      "before_evidence": "https://web.archive.org/web/20220701083239/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make informed retail decisions at scale” to “Modernize Your Merchandising Strategy”.",
      "between": {
        "from": "2022-07-01T08:32:39.000Z",
        "to": "2024-01-04T07:55:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104075544/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-80599052c9a33a3ac573e355be9e2f11aeb2550144e0f4d316327261b21f9d0a:e8a4a7d2b6bae89c9b77e65160038005ed062a6c4cebb303a9980036a118774e:headline:c48359627054b15e",
      "before_evidence": "https://web.archive.org/web/20240104075544/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Modernize Your Merchandising Strategy” to “Turn chaos into clarity with true retail intelligence”.",
      "between": {
        "from": "2024-01-04T07:55:44.000Z",
        "to": "2025-01-17T03:09:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20250117030922/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-e8a4a7d2b6bae89c9b77e65160038005ed062a6c4cebb303a9980036a118774e:9a46f921fe88b7cc4a42a24dd7631bdad649535461fd4865ac96bad0718d267f:headline:d132166d839aa228",
      "before_evidence": "https://web.archive.org/web/20250117030922/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn chaos into clarity with true retail intelligence” to “AI That Knows Retail. Bet on What Wins.”.",
      "between": {
        "from": "2025-01-17T03:09:22.000Z",
        "to": "2025-07-31T02:14:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250731021425/https://edited.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-3c00c680a06ea5e247f5b5d7c41e6046a4fafe67f6d39913cac2bc3d884637f3:00cb7912402f1cac64548eda8157474888926f3e7a9f4e5300f9fc094a572184:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260914115745/https://edited.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-09-14T11:57:45.000Z",
        "to": "2026-11-05T13:44:56.220Z"
      },
      "evidence": "https://edited.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “EDITED” company record, https://startuphistory.org/c/edited.com"
}