{
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build. Train. Optimize. AI for the edge.” to “AI for Any Edge Device”.",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “AI for Any Edge Device” to “The MLOps Platform for Edge & Physical AI”.",
      "between": {
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        "to": "2026-10-06T20:11:01.000Z"
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      "evidence": "https://web.archive.org/web/20261006201101/https://www.edgeimpulse.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Edge Impulse” company record, https://startuphistory.org/c/edgeimpulse.com"
}