{
  "company": {
    "name": "Earthly",
    "website": "https://earthly.dev/",
    "record": "https://startuphistory.org/c/earthly.dev"
  },
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  "live_status": null,
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        {
          "headline": "REPRODUCIBLE BUILDS FOR INHABITANTS OF PLANET EARTH",
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        {
          "headline": "Repeatable Builds",
          "subhead": "Earthly - The world deserves better builds",
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        {
          "headline": "Earthly - Better Builds",
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          "subhead": "Fast, consistent builds with an instantly familiar syntax – like Dockerfile and Makefile had a baby. Write builds once, and run them anywhere – on your laptop, remote, and in any CI. Great for monorep",
          "observed_at": "2024-01-04T03:13:31.000Z",
          "evidence": "https://web.archive.org/web/20240104031331/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Earthly makes builds super simple",
          "subhead": "Fast, consistent builds with an instantly familiar syntax – like Dockerfile and Makefile had a baby. Write builds once, and run them anywhere – on your laptop, remote, and in any CI. Great for monorep",
          "observed_at": "2024-08-05T02:01:24.000Z",
          "evidence": "https://web.archive.org/web/20240805020124/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Earthly makes builds super simple",
          "subhead": "Fast, consistent builds with an instantly familiar syntax – like Dockerfile and Makefile had a baby. Write builds once, and run them anywhere – on your laptop, remote, and in any CI. Great for monorep",
          "observed_at": "2025-01-03T09:42:10.000Z",
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Earthly makes builds super simple",
      "subhead": "Fast, consistent builds with an instantly familiar syntax – like Dockerfile and Makefile had a baby. Write builds once, and run them anywhere – on your laptop, remote, and in any CI. Great for monorep",
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      "captures": 8,
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        }
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      "current": false
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    {
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      "variants": [
        {
          "headline": "SDLC Monitoring for the Messy Reality of Engineering at Scale",
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          "evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "to": "2025-11-02T15:47:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:41:37.295Z",
      "variants": [
        {
          "headline": "Your Guardrails, Everywhere.",
          "subhead": "Turn postmortems, wikis, and compliance docs into automated PR-level guardrails in minutes, not quarters. Earthly Lunar is the Guardrails Engine for platform engineering teams.",
          "observed_at": "2026-01-02T01:43:49.000Z",
          "evidence": "https://web.archive.org/web/20260102014349/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engineering Guardrails for the AI Era.",
          "subhead": "Turn your AGENTS.md, engineering standards, and process docs into deterministic enforcement in AI authoring loops and on PRs — in minutes, not quarters.",
          "observed_at": "2026-05-03T06:46:50.000Z",
          "evidence": "https://web.archive.org/web/20260503064650/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engineering Guardrails for the AI Era.",
          "subhead": "Turn your AGENTS.md, engineering standards, and process docs into deterministic enforcement in AI authoring loops and on PRs — in minutes, not quarters.",
          "observed_at": "2026-07-25T21:31:34.000Z",
          "evidence": "https://web.archive.org/web/20260725213134/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engineering Guardrails for the AI Era.",
          "subhead": "Turn your AGENTS.md, engineering standards, and process docs into deterministic enforcement in AI authoring loops and on PRs — in minutes, not quarters.",
          "observed_at": "2026-10-09T09:30:50.000Z",
          "evidence": "https://web.archive.org/web/20261009093050/https://earthly.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Engineering Guardrails for the AI Era.",
          "subhead": "Turn your AGENTS.md, engineering standards, and process docs into deterministic enforcement in AI authoring loops and on PRs — in minutes, not quarters.",
          "observed_at": "2026-11-05T13:41:37.295Z",
          "evidence": "https://earthly.dev/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Engineering Guardrails for the AI Era.",
      "subhead": "Turn your AGENTS.md, engineering standards, and process docs into deterministic enforcement in AI authoring loops and on PRs — in minutes, not quarters.",
      "from": "2026-01-02T01:43:49.000Z",
      "to": "2026-11-05T13:41:37.295Z",
      "captures": 5,
      "evidence": "https://earthly.dev/",
      "evidence_kind": "live_capture",
      "seen": {
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “REPRODUCIBLE BUILDS FOR INHABITANTS OF PLANET EARTH” to “Repeatable Builds”.",
      "between": {
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        "to": "2021-01-24T14:36:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20210124143650/https://earthly.dev/",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2022-07-01T14:23:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701142324/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-e1f98017019e8d5e2c3782405460912aee502020cd1c5e7806a5441600ee0ead:89a92572e31fa6e6e45dfa7d2d27d56db1046b8ac3a6f7ce1ecc6e80c024e4e1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220701142324/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2023-01-03T16:25:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103162554/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "id": "page-89a92572e31fa6e6e45dfa7d2d27d56db1046b8ac3a6f7ce1ecc6e80c024e4e1:6ef996ffe635add0014097c777bbe2934327826ca4c6d0ae14c403ec8fcbd90a:gtm:74f755ba679ab708",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
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      "summary": "Added a free sign-up or free trial.",
      "between": {
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        "to": "2024-01-04T03:13:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104031331/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20230103162554/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Workday and Quotes.",
      "between": {
        "from": "2023-01-03T16:25:54.000Z",
        "to": "2024-01-04T03:13:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104031331/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    {
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      "before_evidence": "https://web.archive.org/web/20240104031331/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Input Output and Replay.io.",
      "between": {
        "from": "2024-01-04T03:13:31.000Z",
        "to": "2024-08-05T02:01:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240805020124/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-010487bf2b0fdd8c1022e25daf3639040f85bf1c31be27c05e574eb99b36d8ce:3e5fd6883a3b4768740299cc111546b74721ca31338c5853b9f6aa37e8f5b1b9:headline:bc31c4cb343923f6",
      "before_evidence": "https://web.archive.org/web/20250103094210/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Earthly makes builds super simple” to “SDLC Monitoring for the Messy Reality of Engineering at Scale”.",
      "between": {
        "from": "2025-01-03T09:42:10.000Z",
        "to": "2025-11-02T15:47:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-010487bf2b0fdd8c1022e25daf3639040f85bf1c31be27c05e574eb99b36d8ce:3e5fd6883a3b4768740299cc111546b74721ca31338c5853b9f6aa37e8f5b1b9:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250103094210/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-03T09:42:10.000Z",
        "to": "2025-11-02T15:47:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-3e5fd6883a3b4768740299cc111546b74721ca31338c5853b9f6aa37e8f5b1b9:bdf8acaf0f4cf807eaf09f887b6633b51c6b2335af864d1c9586793293e9d4d5:headline:1fb73f54519521e8",
      "before_evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SDLC Monitoring for the Messy Reality of Engineering at Scale” to “Your Guardrails, Everywhere.”.",
      "between": {
        "from": "2025-11-02T15:47:34.000Z",
        "to": "2026-01-02T01:43:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102014349/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-3e5fd6883a3b4768740299cc111546b74721ca31338c5853b9f6aa37e8f5b1b9:bdf8acaf0f4cf807eaf09f887b6633b51c6b2335af864d1c9586793293e9d4d5:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-11-02T15:47:34.000Z",
        "to": "2026-01-02T01:43:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102014349/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-3e5fd6883a3b4768740299cc111546b74721ca31338c5853b9f6aa37e8f5b1b9:bdf8acaf0f4cf807eaf09f887b6633b51c6b2335af864d1c9586793293e9d4d5:investors:7d00f91bc2260dc5",
      "before_evidence": "https://web.archive.org/web/20251102154734/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: Spencer Kimball, Innovation Endeavors, Mitch Wainer, Florian Leibert, Jeff Dean, Olivier Pomel, Shanku Niyogi, Cosmin Nicolaescu and 1 more.",
      "between": {
        "from": "2025-11-02T15:47:34.000Z",
        "to": "2026-01-02T01:43:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260102014349/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 12,
      "id": "page-bdf8acaf0f4cf807eaf09f887b6633b51c6b2335af864d1c9586793293e9d4d5:bbc04ba806cc4a971c751d4f384c9563ce2e9d0820eb9206e93f1d067efa3c83:headline:55726751f0d14d49",
      "before_evidence": "https://web.archive.org/web/20260102014349/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your Guardrails, Everywhere.” to “Engineering Guardrails for the AI Era.”.",
      "between": {
        "from": "2026-01-02T01:43:49.000Z",
        "to": "2026-05-03T06:46:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503064650/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-bdf8acaf0f4cf807eaf09f887b6633b51c6b2335af864d1c9586793293e9d4d5:bbc04ba806cc4a971c751d4f384c9563ce2e9d0820eb9206e93f1d067efa3c83:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260102014349/https://earthly.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-02T01:43:49.000Z",
        "to": "2026-05-03T06:46:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503064650/https://earthly.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Earthly” company record, https://startuphistory.org/c/earthly.dev"
}